Rafael Morales
Rafael Morales at Town East Ford

Rafael Morales

Used Car Sales Consultant

Town East Ford

18411 Lyndon B Johnson Fwy
Mesquite, TX 75150

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5.0
33 Reviews

Languages Spoken

English English

Spanish Spanish

5.0

33 Reviews

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33 Reviews of Rafael Morales

October 01, 2025

Dealership Rating
Employee Rating

Everyone at the dealership seemed like they were having a lot of fun. Rafael was more than attentive and bent over backwards to make sure that I got everything I wanted in my vehicle with little fuss. Hannah More

by tbazar80
Sales Price Transparency
Trade-in Experience
Purchase Time
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Recommend Dealer
Yes

Other Employees Tagged: Hannah Tucker

Oct 02, 2025

Town East Ford responded

Thank you for taking the time to share your wonderful experience with us. We are delighted that our team created such a positive atmosphere and that you felt everyone was genuinely enjoying their work. It sounds like Rafael went above and beyond to ensure you received exactly what you were looking for in your vehicle without any unnecessary complications. We are also thrilled that Hannah was able to work with you to create the perfect financial arrangement for your needs. Your recommendation means the world to us, and we truly appreciate you taking the time to share your experience with others who may be searching for their next vehicle. We look forward to serving you again in the future.

September 30, 2025

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Perhaps I'm just not a Dealer kind of person. I find the whole process irritating and far too lengthy. Shouldn't really take hours and shuffling around from one department to another to get a car More

by Lokrobster42
Sales Price Transparency
Purchase Time
Finance Experience
Recommend Dealer
Yes
Oct 01, 2025

Town East Ford responded

We value your input and understand your frustration. We recognize that spending hours to purchase a vehicle can feel overwhelming and inefficient. We are sorry to hear that you feel this way about the dealership process, and we appreciate you taking the time to share your honest feedback. Your perspective helps us recognize areas where we can work to improve our customer experience. To discuss your experience further, please contact Lance Smith at jsmith02@vtaig.com.

Oct 01, 2025

Lokrobster42 responded

Appreciated! I don't especially want to talk about it, unless it's to recoup the $25 I paid for your license plate frame. ;) I should clarify that my experience was not overwhelming in the least, like just more annoying. The wife is still complaining about the $2,100 reconditioning fee, but I've convinced her that it could have been worse.

September 11, 2025

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Quick and easy negotiation from beginning to end. Highly recommend Town East Ford when it comes to buying a used or new vehicle. More

by Jason Granger
Sales Price Transparency
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Recommend Dealer
Yes
Oct 01, 2025

Town East Ford responded

We are delighted to hear that you had such a positive experience with our team member. It sounds like you received excellent assistance and felt well taken care of during your visit. Your kind words about the great job our team did truly mean a lot to us. We appreciate you taking the time to share your feedback and look forward to welcoming you back to Town East Ford in the future.

July 17, 2025

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Pleased with his effort to help close deal. . I never felt pressure to But this Vehicle....Just give and take from Sales Associate and myself, appreciated him. More

by Big Hog
Sales Price Transparency
Trade-in Experience
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Recommend Dealer
Yes
Jul 21, 2025

Town East Ford responded

Thank you for taking the time to share your positive experience with us. We are delighted to hear that you were satisfied with the collaborative approach our sales associate took in working with you. It's wonderful to know that you felt comfortable throughout the process without any pressure, and that the give-and-take conversation made your experience a positive one. Your appreciation means a great deal to our team at Town East Ford, and we're grateful for your business.

May 21, 2025

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I recently had the pleasure of working with Town east ford for my car purchase, and I cannot express enough how impressed I am with the entire experience! From start to finish, the team went above and be More

by Frank O
Sales Price Transparency
Trade-in Experience
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Finance Experience
Recommend Dealer
Yes

Other Employees Tagged: Juan Ortega, Blake Smithers

May 27, 2025

Town East Ford responded

Frank, thank you for taking the time to share your experience with us. We are thrilled to hear that your car purchase journey was enjoyable and met your expectations. Our team strives to provide personalized service, and it’s wonderful to know that Juan and Rafael made a positive impact on your experience. Your feedback about our commitment to transparency and the seamless paperwork process is greatly appreciated. We believe that empowering our customers is key to a satisfying car-buying experience, and we’re glad that you felt confident and satisfied with your new vehicle. Thank you once again for your kind words and for recommending us! We look forward to serving you again in the future.

May 11, 2025

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Hannah Tucker, Rafael Morales, and Gene Fletcher were absolutely incredible in working together to make our deal on the 2023 Chevy Malibu happen. Their teamwork, dedication, and genuine care for our situ More

by Reese
Sales Price Transparency
Trade-in Experience
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Recommend Dealer
Yes

Other Employees Tagged: Hannah Tucker and Gene Fletcher

May 12, 2025

Town East Ford responded

Thank you so much for this thoughtful and heartfelt review! We’re absolutely thrilled to hear that Hannah Tucker, Rafael Morales, and Gene Fletcher made such a meaningful impact during your purchase of the 2023 Chevy Malibu. It’s wonderful to know that their teamwork, dedication, and genuine care helped everything come together just right for you. We truly appreciate your kind words and are grateful you chose to work with our team—we’ll be sure to pass along your praise to each of them. Enjoy your new Malibu, and we look forward to seeing you again in the future!

April 24, 2025

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I am proud of my purchase and they helped get the vehicle I need. Great place. More

by Gober83
Sales Price Transparency
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Finance Experience
Recommend Dealer
Yes

Other Employees Tagged: Dallas Petriello

Apr 25, 2025

Town East Ford responded

Thank you for sharing your experience! We’re thrilled to hear that you’re proud of your purchase and that we were able to help you find the vehicle you needed. It’s always our goal to provide a positive and helpful experience, and we’re glad that we could make that happen for you. Enjoy your new vehicle!

February 21, 2025

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Wylie Nelson, Rafael Morales was the best salesman we could have asked for. Everyone at Town East Ford was so helpful in the process of getting my truck. I will recommend everyone to go there and get a v More

by rebeccahollaway01@gmail.com
Sales Price Transparency
Purchase Time
Finance Experience
Recommend Dealer
Yes
Feb 24, 2025

Town East Ford responded

Thank you for your wonderful review! We're so glad to hear that Wylie Nelson, Rafael Morales, and the entire team made your truck-buying experience so positive. We truly appreciate your recommendation and are thrilled that we could go above and beyond to get the deal done. We value your business and look forward to assisting you and others in the future!

February 21, 2025

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The wait for a salesperson was brief. The staff was all friendly. Once negotiated, the financing process was painless and open book. More

by MCH
Sales Price Transparency
Trade-in Experience
Purchase Time
Finance Experience
Recommend Dealer
Yes
Feb 24, 2025

Town East Ford responded

Thank you for your feedback! We’re glad to hear that you had a smooth and efficient experience with us, from a brief wait to a friendly and transparent financing process. It’s great to know that everything went well, and we truly appreciate your kind words. We look forward to working with you again in the future!

February 08, 2025

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Rafael demonstrated outstanding customer service and made a significant effort to ensure I received the best deal on my 2021 Ford Bronco Badland. I am very pleased with my purchase and appreciate his assista More

by Corey
Sales Price Transparency
Trade-in Experience
Purchase Time
Finance Experience
Recommend Dealer
Yes

Other Employees Tagged: Gamaliel Benitez , Rafael Aguayo

Feb 10, 2025

Town East Ford responded

Thank you for sharing your experience! We're so glad to hear that Rafael provided outstanding service and helped you secure the best deal on your Bronco Badlands. We appreciate your kind words and are thrilled you're pleased with your purchase. Enjoy your new vehicle, and we look forward to assisting you again in the future!

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