Tom Krell | Page 35
Internet / Leasing Manager
Bozard Ford Lincoln
540 Outlet Mall Blvd
St. Augustine, FL 32084
Tom was born in Frankfurt, Germany. He moved to the U S in 1977 and has lived in the greater Jacksonville area since 1993. Tom and his wife Kathy, enjoy spending their time off experiencing all St Augustine has to offer. Tom has been in the automotive business for 30 years and is a great addition to our team.
Read more419 Reviews
Write a ReviewDealership Experience
16 yrs
Industry Experience
32 yrs, 2 mos
Specialties & Trainings
Single Point of Contact 2023-
Salesman of the Year 2013
Lincoln Operations Manager 2014-2017
Leasing Manager 2018-
Internet Sales Manager 2018-
Lincoln Specialist 2014-
419 Reviews of Tom Krell
March 21, 2013
2 years ago I purchased a truck from Tom Krell. I was treated fair with great service. I needed a car for my daughter so I emailed Tom my criteria. Tom provided several options over a two week period. treated fair with great service. I needed a car for my daughter so I emailed Tom my criteria. Tom provided several options over a two week period. Finally the right car came along. A few days after the purchase there were a few issues with the car. I called Tom and explained the issues. Tom offered to come get the car and bring it back when the car was repaired. Wow, who does that anymore. The car's issues were taken care of actually better that I expected. I completely trust Bozard Ford. Due to the service I have received from Tom Krell I will purchase all my vehicles from Bozard Ford. I will recomend Bozard Ford to anyone I know that is thinking about purchasing a vehicle. More
Other Employees Tagged: Ronnie Shierling, Tom Krell
March 15, 2013
Went there wanting to get a ford ranger that was in stock, but i was confused on the price, and it turned out i couldn't afford it. Tom Krell got with Bryan Wilson who helped me get a car about a year stock, but i was confused on the price, and it turned out i couldn't afford it. Tom Krell got with Bryan Wilson who helped me get a car about a year ago, and they searched through all there ford trucks like i asked and a day later i was driving off in my f150, love the truck and I will definitely go back here when its time for another. More
March 13, 2013
Fun and easy to work with. Everyone was friendly and helpful. I'm looking forward to building a long relationship with Bozard as they help me take care of my new car. helpful. I'm looking forward to building a long relationship with Bozard as they help me take care of my new car. More
Other Employees Tagged: Thomas Krell
March 04, 2013
I just picked up my new 2013 Ford Fusion Titanium on Friday March 1, 2013. In 2010 we turned in our 2007 Lincoin MKZ for a new 2010 Lincoln MKZ and Henry Rowe assisted us in the transaction. So often pu Friday March 1, 2013. In 2010 we turned in our 2007 Lincoin MKZ for a new 2010 Lincoln MKZ and Henry Rowe assisted us in the transaction. So often purchasing a new car is a hassle and not what one would consider a wonderful experience but it should be and Henry Rowe made the whole process fun and enjoyable. When our 2010 MKZ lease was up recently (December 2012) we contacted Henry to trade into a new 2013 model and ended up selecting a MKX since the MKZ wasn't available (then or now). Once again, no surprises and another wonderful experience thanks to Henry. I am the type of individual who doesn't want to be or feel pressured and Henry and everyone at Bozard Ford treats us as valued customers, they are patient, courteous, helpful and considerate and seem genuinely interested in assisting us in every way possible - and to make sure we are completely happy and satisfied. Recently with my lease coming up on my 2011 Ford Escape Limited, I contacted Henry and inquired about lease incentives and was leaning towards a 2013 Fusion for my next vehicle. I did some research on BozardFord.Com and found the exact model and equipment that would fit the bill. Henry worked up some lease numbers and I essentially committed to buy pending a test drive and inspection. This past Friday March 1 I drove from my home in Jacksonville to Bozard to meet with Henry and upon arriving found out that a family emergency had required him to attend to. The new car director George Clark greeted me and informed me of Henry's family emergency, noting that Tom Krell would be assisting me in Henry's absence. Thom Workman also approached me and told me that Tom would take good care of me, assuring me that in Henry's absence, Tom was the "go to guy." Tom greeted me warmly and noted that he worked closely with Henry and although he recognized my special relationship with Henry he would do all in his power to assist me and make me happy - and he did. He too was wonderful and as we talked about a lot of things, Tom commented that the culture of Bozard is indeed "the customer comes first" and he kept saying that if I ever needed assistance that I had both Henry and him to call upon. The same care and attention that Henry pays to me was provided by Tom and the transition in Henry's "understandable" absence was seamless and similarly enjoyable. This is our third vehicle lease within the past three years and I dare say it won't be the last. My lease work was performed by AJ Miller and he made that process as enjoyable as it could ever be - LOL. As both Bozard Ford and Lincoln customers, my wife and I have come to know, trust and enjoy our vehicle transactions with our friends at Bozard and we would recommend our dealership and representatives to anyone and everyone. Great job guys, keep up the good work. Bob & Terri Touro Jacksonville, FL More
Other Employees Tagged: A J Miller, Henry Rowe, Henry Rowe, Tom Krell, AJ Miller & George Clark
February 28, 2013
Like most people who do business with Bozard Ford, we had an outstanding experience. The atmosphere is easy-going with absolutely no pressure at all. Within minutes of meeting Tom Krell, we knew that we ha an outstanding experience. The atmosphere is easy-going with absolutely no pressure at all. Within minutes of meeting Tom Krell, we knew that we had made the right choice. He expressed a genuine interest in making sure that we understood and were completely comfortable and happy with every aspect of our transaction. Working out the financing with AJ Miller and TJ Bernal was fast and easy, they are really on top of their game! The folks at Bozard possess an incredible sense of fairness, honesty and integrity that is highly commendable. We have and will continue to recommend this dealership to anyone looking for a hassle-free experience with excellent customer service. Thanks so much! Monica and Mark Casey More
Other Employees Tagged: A J Miller
February 28, 2013
my experiance with Bozard Ford Tom Krell was a fantastic one. 1 transforming from general moters to Ford moter company this gentlemen is a fantastic Ford representative. i will defenatly recremend this deal one. 1 transforming from general moters to Ford moter company this gentlemen is a fantastic Ford representative. i will defenatly recremend this dealer and the the sales person to all my family and friends,the beauty of Bozard Ford and this sales person that it was an experiance with no preasure,this is my second Ford vehecle now and i also recremend there service department very highly, i personaly willl rate the dealer and the sales person as number 1. Thank You yours truely Miguel and Celia Leon. More
February 19, 2013
We were in the market for a new car. Bozard Ford Lincoln had come highly recommended to us. Our sales guide, Tom, was never pushy. He simply guided us through the process of selecting a car that was the p had come highly recommended to us. Our sales guide, Tom, was never pushy. He simply guided us through the process of selecting a car that was the perfect fit for our needs and wants. We bought a Ford Edge, which is not what we originally thought we would be buying. However, Tom expertly asked a few questions to discern our true needs and wants. He steered us in the direction of the Ford Edge. It seemed to be exactly what we wanted: a mid-size sport utility with great gas mileage, and a great ride. Tom invested a lot of time in us, and made us feel valued and appreciated as a client. We highly recommend Bozard Ford to anyone who is looking for a car dealership that takes excellent care of their clients. More
February 17, 2013
I have bought many vehicles over the years and this was by far the best and most professional experience I have ever had. Don't waste your time with other dealerships in St. Augustine/Jacksonville. Inste by far the best and most professional experience I have ever had. Don't waste your time with other dealerships in St. Augustine/Jacksonville. Instead, call Tom Krell at Bozard Ford Lincoln and let him assist you in finding the right vehicle and the the right deal. I started my search with another dealership and after a week of going back and forth feeling as if I was doing all the work I contacted Bozard and was straight forward with what I expected. They met more they met my expectations in customer service and I left with the perfect truck at the best price. I'm not one to write reviews but this experience definitely deserved it. Thanks Tom! I love my ride More
February 17, 2013
My husband and I bought a 2008 Chevy Silverado 1500 from Bozard Ford. The value of this truck was amazing. We had been pricing this type of truck for years and have never come across a deal like this.Tom Kr Bozard Ford. The value of this truck was amazing. We had been pricing this type of truck for years and have never come across a deal like this.Tom Krell was our sales person and he was on point with everything, and Aj Miller the finance person was awsome. I would come back to Bozard for any other vehicle that we decided new or used. More
Other Employees Tagged: A J Miller
February 15, 2013
My husband and I purchased a new 2013 Ford Focus today at Bozard Ford. We have purchased over twenty cars during our marriage in New York, CT., RI and now Florida and we can honestly say the efficiency, pat Bozard Ford. We have purchased over twenty cars during our marriage in New York, CT., RI and now Florida and we can honestly say the efficiency, patience and consideration of the salesman and finance manager at Bozard Ford far exceeded any previous experience. Our salesman Tom Krell worked with us to find the perfect car and walked us through the process to make sure we felt confident in our purchase. After our decision was made for the Focus, Terry Seymour answered all of our finance questions and worked to obtain us a great rate. When the deal was done, Tom Krell assured us that we are to call him with any problems or concerns and he will personally handle it. I have no doubt that he will be the person we tell everyone to see when they are looking for a car. We will certainly recommend Bozard Ford to family, friends and anyone looking for this type of customer service. Thank You Bozard Ford! More

