Tom Krell | Page 36
Internet / Leasing Manager
Bozard Ford Lincoln
540 Outlet Mall Blvd
St. Augustine, FL 32084
Tom was born in Frankfurt, Germany. He moved to the U S in 1977 and has lived in the greater Jacksonville area since 1993. Tom and his wife Kathy, enjoy spending their time off experiencing all St Augustine has to offer. Tom has been in the automotive business for 30 years and is a great addition to our team.
Read more420 Reviews
Write a ReviewDealership Experience
16 yrs, 2 mos
Industry Experience
32 yrs, 4 mos
Specialties & Trainings
Single Point of Contact 2023-
Salesman of the Year 2013
Lincoln Operations Manager 2014-2017
Leasing Manager 2018-
Internet Sales Manager 2018-
Lincoln Specialist 2014-
420 Reviews of Tom Krell
February 15, 2013
My husband and I purchased a new 2013 Ford Focus today at Bozard Ford. We have purchased over twenty cars during our marriage in New York, CT., RI and now Florida and we can honestly say the efficiency, pat Bozard Ford. We have purchased over twenty cars during our marriage in New York, CT., RI and now Florida and we can honestly say the efficiency, patience and consideration of the salesman and finance manager at Bozard Ford far exceeded any previous experience. Our salesman Tom Krell worked with us to find the perfect car and walked us through the process to make sure we felt confident in our purchase. After our decision was made for the Focus, Terry Seymour answered all of our finance questions and worked to obtain us a great rate. When the deal was done, Tom Krell assured us that we are to call him with any problems or concerns and he will personally handle it. I have no doubt that he will be the person we tell everyone to see when they are looking for a car. We will certainly recommend Bozard Ford to family, friends and anyone looking for this type of customer service. Thank You Bozard Ford! More
February 06, 2013
He made it happen!! Will do all future business with bozard ford. Thomas krell made the process simple as easy for me for I was an hour away all paperwork was ready to sign when I got there. Thanks so m bozard ford. Thomas krell made the process simple as easy for me for I was an hour away all paperwork was ready to sign when I got there. Thanks so much love my new truck! More
February 05, 2013
Needed another new car and I thought of Tom Krell right away. No one would've guessed I would be in the market again so soon from a year ago (bought a new Explorer at that time) but circumstances made it s away. No one would've guessed I would be in the market again so soon from a year ago (bought a new Explorer at that time) but circumstances made it so. Bought a new Edge this time and used Tom Krell again as my salesperson. He got the job done again and I drove away a happy customer. I would recommend Tom and Bozard in the future. More
January 31, 2013
Quick and easy. Answered all my questions. No doubt I will buy from them again. I was able to call and ask about any vehicle. Their website was very well done, lots of pictures inside and out. Couldn't b will buy from them again. I was able to call and ask about any vehicle. Their website was very well done, lots of pictures inside and out. Couldn't be happier with my experience. More
Other Employees Tagged: thomas krell
January 14, 2013
Bozard staff members went above and beyond to make sure my experience was hassle-free. I can recall only one other car buying experience in the last 20 years that even came close. I would like to say Thank my experience was hassle-free. I can recall only one other car buying experience in the last 20 years that even came close. I would like to say Thank you very much to; Tom Krell who I met on my first visit and who has been very helpful. He even came in on his day off to finalize the details. Frank Serverius who teamed up with Tom to assist in getting the vehicle prepped and delivered, John Moon for his assistance on the phone and Terry Seymour who got me a better rate than expected. All in all I am extremely satisfied and would absolutely recommend your dealership to anyone I know. More
Other Employees Tagged: John Moon, Frank Serverius
January 13, 2013
Tom was persistent and patient with me. He went to great lengths to put me into the vehicle that met all of my needs and still was within my price range. He listened to what I wanted and why I wanted certai lengths to put me into the vehicle that met all of my needs and still was within my price range. He listened to what I wanted and why I wanted certain accessories and then went to work to find me the perfect vehicle. The experience was wonderful and restored my faith in salesmen. More
January 06, 2013
When I visited Bozard Ford on New Year's Day, I was relieved that a dozen salesmen did not swoop upon me. That always makes me uncomfortable. Instead, I was greeted by an associate who asked which sale relieved that a dozen salesmen did not swoop upon me. That always makes me uncomfortable. Instead, I was greeted by an associate who asked which salesman I was meeting, and showed me to Tom Krell's office. Tom Krell was a pleasure to work with. He didn't use high-pressure tactics to make a sale. I wanted a specific Ford F150, and he found the exact vehicle that I required. Tom even came in to work on his day off to ensure that my truck was transported from Tallahassee to St. Augustine in record time. He personally delivered the vehicle to my home, and showed me all of the bells and whistles for over an hour. I've been purchasing vehicles for over 40 years, and I have to say this was the most pleasant buying experience to date. I was so satisfied, I also purchased a Leer camper shell from Bozard, and asked Tom to find a cargo van for me, as well. Bozard Ford is the best! More
December 12, 2012
Bozard's Tom Krell was exremely curteous and informative in helping me locate the vehicle I wanted. He listened intently to my needs and our negotiations were non pressured. My order process was easy and ca in helping me locate the vehicle I wanted. He listened intently to my needs and our negotiations were non pressured. My order process was easy and carefully transacted by Bozard. Tom kept me apprised of the delivery progression. The day I took pocession of my new truck, Tom was very detailed in briefing me with the trucks features. Bozard's "prep" was better than I expected. I can't imagine using a different dealer for any future transactions. More
Other Employees Tagged: A J Miller, John Moon
November 19, 2012
My wife and I drove 4+ hours round-trip to look at trading a beat-up old pickup we had for a used F-350 that Bozzard Ford had on their website. I called Randy at 6:00pm on a Thursday night and asked i trading a beat-up old pickup we had for a used F-350 that Bozzard Ford had on their website. I called Randy at 6:00pm on a Thursday night and asked if the truck was still available. He told me it was and I explained what I was looking at trading and that it would be a 4+ hour round-trip for me just to come look at the truck. He assured me that we could work out a deal and promised me that if we didn't, he would pay for my gas. My wife and I arrived early the next morning and Randy was fueling up the truck we wanted to see. When he returned, he made a copy of my license and handed me the keys and told my wife and I to take it for a test drive and they would look over my trade while we were gone. When we returned from the test drive, we sat down and looked over the numbers. They were very close to what I wanted, but not quite there, so I asked to talk to the used car sales managers. Randy told me no problem and got Bob. Bob sat down at the table with all of us and heard me out. He then wrote a number on paper, I countered, and we shook hands. It was the easiest negotiation I have ever experienced and I didn't feel like I just got robbed. Once the negotiating was over with, we were introduced to AJ who was going to finish up our paperwork and financing. I already had my financing lined up through USAA, so that went very smoothly. AJ was very nice and explained every piece of paper that we had to sign, told us what to expect in the mail from the tag office, and thanked us for our business. When we were finished with AJ, we were introduced to Tom who congratulated us on our purchase, thanked us for our business, and installed our temporary tag on the new truck. Our overall experience at Bozzard Ford was excellent. All of the employees were extremely friendly and we got a good deal without all of the hassle. More
Other Employees Tagged: Bob Hewit, A J Miller
October 19, 2012
Everything about the purchase went smooth! Tom took me through the 3 or 4 rows of F150’s and pointed out the trucks with similar options to my spec till I settled on two. We test drove both and began tal through the 3 or 4 rows of F150’s and pointed out the trucks with similar options to my spec till I settled on two. We test drove both and began talking numbers, very little pressure and only gave me the facts. When we couldn’t agree on a price, he found an almost exact match that just needed a couple of bolt-ons that was in my price range. He ended up staying after his shift was over to insure I met Frank to setup my service dates and he also took me through the SNYC website and didn’t rush it at all. All in all very impressed! More

