Tom Krell | Page 38
Internet / Leasing Manager
Bozard Ford Lincoln
540 Outlet Mall Blvd
St. Augustine, FL 32084
Tom was born in Frankfurt, Germany. He moved to the U S in 1977 and has lived in the greater Jacksonville area since 1993. Tom and his wife Kathy, enjoy spending their time off experiencing all St Augustine has to offer. Tom has been in the automotive business for 30 years and is a great addition to our team.
Read more421 Reviews
Write a ReviewDealership Experience
16 yrs, 3 mos
Industry Experience
32 yrs, 5 mos
Specialties & Trainings
Single Point of Contact 2023-
Salesman of the Year 2013
Lincoln Operations Manager 2014-2017
Leasing Manager 2018-
Internet Sales Manager 2018-
Lincoln Specialist 2014-
421 Reviews of Tom Krell
September 04, 2012
Thank you! Thank you! Thank you! I needed a car for my 18 year old son and I had the best car buying experience at Bozard Ford Lincoln. As I was looking for a used car on Ebay, I found a really nice looki year old son and I had the best car buying experience at Bozard Ford Lincoln. As I was looking for a used car on Ebay, I found a really nice looking and very well priced 2005 Honda Civic EX listed by a dealership in St. Augustine, FL. When I realized the location of the dealer was within driving distance to my home, I decided to locate this dealer so that I may have a chance at seeing the car in person. As I began researching this dealership (Bozard Ford Lincoln), I was struck by how many links for comments about them I found. As I read so many positive things about them I decided I would take the wife up to St. Augustine, FL and along the way we would stop by this dealership to check out this car. I spent the entire week looking for similar cars so that I would have other comparatives, but Bozard Ford still had the best price. I checked the value of the vehicle with KBB.com and Bozard Ford was “spot on!”. I sent them an email late Friday night and by 6:45am the next morning Tom Krell wasn’t even at the dealership but he had responded to my email assuring me that he would find out if the car was still available (since they had started their Labor Day sales). Shortly there after Tom and I were on the phone. It was as if I was talking with an old friend and this friend knew just what I was looking for. The whole experience was great! By the time I met Tom personally, he just handed me the keys and let me and my wife go examine the car by our selves (remember this was my “old friend” after all!). My wife and I were amazed with the condition of the car (We still are!). Tom later came out to see how we were doing. From there he told us we could take the car out to I-95 and give it a good spin. After that, we sealed the deal. Tom introduced us to their Financial Services Manager Brian Wilson who got us great financing and also treated us with great care and respect. Through out the entire process there was no pressure, no rush, no push of any kind! We also ended up receiving excellent recommendations for were to go in St. Augustine to celebrate our purchase. I think the city of St. Augustine should know that they can count on the employees at Bozard to serve as “tourist information” for the city of St. Augustine. All and all, my wife and I are extremely happy with the purchase but even more with having come into Bozard Ford Lincoln. We are recommending our friends and family to check them out. I would certainly start my next vehicle purchase through Tom Krell here at Bozard Ford Lincoln. More
Other Employees Tagged: Tom Krell
September 03, 2012
I walked in without much hope of buying a new truck because i was a gm costomor all the way,but after spending a few moments with tom i was changing my mind he was very knowlageable about the product h because i was a gm costomor all the way,but after spending a few moments with tom i was changing my mind he was very knowlageable about the product he was selling and did not at any time try to preasure me to buy or try to sell me something i did not want i was very picky about what i wanted and he found it we then lost it because it was a dealer swap and the next day he had a list of different trucks and i found the one i bought i really belive he went above and beyond for me. I also worked with a.j for the financing and he did a great job he explained to me line by line what all the different dollar amounts were and did a great job explaining about the service plan and extended warnety so after spending a total of like seven hours with tom and a.j i belive they have made a ford owner out of me for life and i will tell everyone i know who is looking for a new vehicle th shop at bozard and talk to tom thanks for the great experience and great truck More
Other Employees Tagged: A J Miller
August 11, 2012
After finding an exceptional (both mileage and price) Ford Expedition on-line, I contacted Tom Krell. He provided additional information and set-up an appointment for me, (same day...as I requested)and w Ford Expedition on-line, I contacted Tom Krell. He provided additional information and set-up an appointment for me, (same day...as I requested)and we headed toward Saint Augustine. Coming from Gainesville; it was a 1&1/2 hour drive. All the way I was developing my strategy to "deal with a car salesman". (Past experience with other dealerships had prepared me for the battle) When I arrived and walked in, I was greeted with a welcome and smile. (not to different than most dealerships) Tom introduced himself and off we went on the "test-drive". I was impressed with the vehicle and said "good enough" and was ready to turn around when Tom suggested we take it on the interstate so I could get the full range of the car. Wow....I took that as Tom wanted to make sure that I was comfortable with everything. (He actually cares about the customer) This was something new!!! Upon return to the dealership, I informed Tom I was definetly interested and had a Toyota Corrola to trade in. (Now I thought - "the battle begins") Tom returned with the paperwork, which included the trade-in value of the Toyota, and I was pleasently suprised. It was a fair value. (I did my homework before we left home) I was already happy with the price of the vehicle (again, I did my homework and Bozard's price could not be beat). My strategy was useless....didn't need it!!! Friendly & honest salesman, great price, fair trade-in value, and transaction was going more smoothly than the last 35 years of my car buying experiences. My wife made the comment to Tom..."You don't understand, He enjoys doing battle with salesmen and you have completly taken the battle out". HOWEVER....I was prepared to take the battle to the Business Manager (A.J. Miller) because I knew (past experience with dealership bean counters) he was going to pull something. Again, WOW. A.J. was friendly and after just a few minutes, I concluded he was honest and customer focused too!!! I wanted to purchase an extended warranty, told A.J. I was aware of the different degrees of warranty and just wanted pricing. A.J. insisted that he explain the differences & cost (glad he did) and find the "best" package for me. (What's this...he's not pushing the most expensive....why does no one in this dealership want to do battle?) A.J. found us a great financing percentage rate, was very organized in his presentation of paperwork, and one of the most personable people I have met. (If he were only a Gator fan - I'd try to apodt him) :) To conclude this long, long, review....Great people, Great prices, Customer Focused, and will highly recommend Tom Krell, A.J. Miller, & Bozard Ford. David H. Schmidt More
Other Employees Tagged: A J Miller
July 31, 2012
I needed a truck, mine died on the side of the road. I stopped by about a year to year and a half ago and looked at a used truck on the lot and talked to Tom but never did anything. I had been looking on stopped by about a year to year and a half ago and looked at a used truck on the lot and talked to Tom but never did anything. I had been looking online for a couple of months to see what was out there. I came in on Tuesday morning and asked for Tom and he actually remembered me from my earlier visit. He brought up the truck I was interested in, I drove it and liked it and he and AJ made the deal happen. Tom even took the time to drive to my wife's office so she could sign the paperwork and I could leave her car with her so she had a ride home. it was hands down the best experience I ever had buying an automobile. Many thanks to them both for making it a pleasurable experience. More
Other Employees Tagged: A J Miller, Thomas Krell and AJ Miller
July 19, 2012
Had a wonderful car buying experience! Tom & AJ were teriffic to work with. we will definately return to this dealership for future vehicle purchases and will refer Bozard Ford to friends and family teriffic to work with. we will definately return to this dealership for future vehicle purchases and will refer Bozard Ford to friends and family looking for a professional, no-hassle car buying experience. More
Other Employees Tagged: A J Miller, Tom Krell & AJ Miller
June 24, 2012
No-one could make me a deal like Bozard did. Was tired of looking around local dealers who had no inventory. That's the reason I made a 250 mile dive to buy from Bozard. Tom Krell, AJ, And John Moon were all looking around local dealers who had no inventory. That's the reason I made a 250 mile dive to buy from Bozard. Tom Krell, AJ, And John Moon were all a pleasure to work with. Thanks guys! More
Other Employees Tagged: A J Miller, John Moon
June 13, 2012
The staff at Bozard Ford helped me finalize the sale on a Ford Focus I had picked out online. After taking the car for a test drive, I was ready to finalize the deal. Now for the fun part: negotiating the pr Ford Focus I had picked out online. After taking the car for a test drive, I was ready to finalize the deal. Now for the fun part: negotiating the price and signing numerous contracts, a process I was nervous about as a first-time buyer. Despite my anxiety, the friendly and helpful staff patiently worked to make the sale, simultaneously gaining my respect. In the future, I intend to utilize Bozard Ford for my automotive needs. More
Other Employees Tagged: A J Miller
June 12, 2012
John Moon and Tom Krell were easy to work with. Since I live in Orlando, about 120 miles away, it was important that we have all of the negotiations worked out BEFORE we came north to St. Augustine. Every live in Orlando, about 120 miles away, it was important that we have all of the negotiations worked out BEFORE we came north to St. Augustine. Everything was as promised, and when I found out that there was an extra incentive for buying on Memorial Day weekend, I also found that Tom Krell had already left me a voicemail letting me know it as well. I would highly recommend Bozard Ford, and am confident that they will stand behind the sale with reliable support. More

