Trent Custard | Page 17
Customer Experience Specialist
Columbia Honda
1650 Heriford Rd.
Columbia, MO 65202
Trenton Custard is a highly experienced automotive sales professional with a decade-long tenure at Honda. As a dedicated Honda sales professional, he has established himself as a trusted customer advocate, prioritizing the needs and satisfaction of each individual. With a deep understanding of Honda's product line and a commitment to providing exceptional service, Trenton has successfully guided countless customers through their car-buying journey. His extensive knowledge and his genuine passion for assisting others ensure that every client receives personalized attention and finds the perfect Honda vehicle to suit their lifestyle.
Read moreDealership Experience
11 yrs, 3 mos
Industry Experience
17 yrs, 5 mos
169 Reviews
Write a Review169 Reviews of Trent Custard
January 07, 2016
Wonderful experience I have purchased many cars and this has to be the easiest and best experience yet! I would highly recommend this dealership.. From sales to finance t I have purchased many cars and this has to be the easiest and best experience yet! I would highly recommend this dealership.. From sales to finance to delivery down to Little Rock. More
Other Employees Tagged: Nick Costanza , Brandon Kaufman, Brandon in finance
November 21, 2015
Outright deception during recent purchase My husband and I had a 2010 Honda Odyssey EX-L minivan we had bought new from this dealership (previously Fletcher Honda). My husband is 79 years old My husband and I had a 2010 Honda Odyssey EX-L minivan we had bought new from this dealership (previously Fletcher Honda). My husband is 79 years old and has neurological problems including Parkinson's and I am also elderly and disabled. Our 2010 Honda Odyssey was in pristine condition with only 23,200 miles on the odometer and top quality Michelin tires rated to last another 27,000 miles. We were interested in upgrading to a 2016 Honda Odyssey only because of the latest safety features. I phoned Columbia Honda for a rough estimate of the trade-in value of our vehicle. I gave sales manager Trent Custard the VIN (vehicle identification number) and odometer reading so he would know exactly what features this vehicle had. He phoned me back and said our trade-in was worth "$16,000-$17,500 and even more depending on the condition". He also said if we bought a new vehicle NOW, we would get a great deal because of end-of-the-month incentives. I phoned the dealership on October 31 and said we would stop in just to see if we were even interested in a 2016 Odyssey because out-of-town friends with a 2013 Odyssey told us that getting in and out of the front seats was not easy for someone with disabilities. We did not research reasonable prices because we had no intention of buying a vehicle because of this possibility. However, we got into the front seats of a 2016 Odyssey at Columbia Honda, took a test drive, and liked the new van. Columbia Honda's website advertises no high pressure sales tactics and fair prices. Trent Custard had assured us we would get a great deal because it was the end of the month, so we believed him and traded in our 2010 van for $17,500 towards the new van on the spot, paying $1902.50 off MSRP without going home to check sites like Edmunds.com regarding average price paid for this vehicle. When I checked Edmunds.com I learned that average price paid for the new vehicle is $3,429.00 off MSRP. I phoned our previous saleslady now working with Trent and told her we had been misled regarding a fair price for our new vehicle. She said she would discuss my displeasure with Trent and to come in the next day. When we met with Trent the next day, I told him we had paid $1526.50 plus tax over the average price paid and I asked for some concessions from the dealership. He essentially said, "Tough luck. Average selling prices listed at Edmunds.com are nationwide and not applicable to Columbia, MO." Also, he said we should not have waited almost three weeks to ask for any of the things I suggested I would like to receive: Extra key programmed for the driver side door because I kept dropping the key between the front seat and the useless nuisance to me center console and could not get it out without going into my house for an object like a butter knife to help: "No Way! Those keys are expensive!"(We gave them three remote keys with our trade-in.) How about a Honda extended warranty? "Forget it! Too expensive!" How about full service for three years? "No! I already gave you one free oil change!" (Wow! How generous!) My husband and I are elderly so he knows this will probably be the last vehicle we buy, plus it will be driven even less than our 2010 trade-in, so we would not need much servicing. By the way, our 2010 van for which we paid $34,000 plus tax new from this dealership and traded in for $17,500 was driven home that very day by a new buyer. Basically, all it needed was light vacuuming and a fill-up of the gas tank. (We later found out it was sold for $20,298, which is $2,798 more than the $17,500 we received.) I find it hard to believe persons from Columbia Honda did not deal with me fairly. I know I was stupid for thinking they were being honest with me, but I am not favorably impressed after I later found out I had paid over $1500 more than average selling price and they refused to give me anything at all in the interest in customer good will. In addition, my husband is biased towards Michelin tires, which we had always had on previous vehicles, so he discussed the matter with Trent on the day of our sale and we were told we would be able to switch to Michelin tires as soon they got in a vehicle with Michelins. When we then went in and asked when we could expect to receive our Michelin tires, we found out we would get them as soon as they got in a USED vehicle with Michelins. What? We are going to be stupid enough to trade our low-mileage (121 miles on the odometer at that time) Continental tires for used Michelin tires if/when they become available? More
Other Employees Tagged: Michele Benjamin , Michael Vanessa
October 31, 2015
We got a great Camry at a fantastic price I dread car shopping, but the friendly, straightforward staff were easy to work with. Best car buying experience my wife and I have ever been through I dread car shopping, but the friendly, straightforward staff were easy to work with. Best car buying experience my wife and I have ever been through . More
Other Employees Tagged: Nick Costanza , Jermaine Adams
September 16, 2015
Michele Benjamin This is the 5th vehicle we have bought from Michele beginning when she was at Albert Buick Honda then Frank Fletcher Honda - she is amazing and the re This is the 5th vehicle we have bought from Michele beginning when she was at Albert Buick Honda then Frank Fletcher Honda - she is amazing and the reason we keep coming back. Several others helped when Michele was unavailable, Ray, Josh and Trent and Patrick. Thanks to everyone! Did not care for tactics of financing department. More
Other Employees Tagged: Michele Benjamin , Josh Larimore, Patrick and Chris in financing
September 10, 2015
2015 honda odyssey ex-l purchase RYAN EWING WAS OUR SALES PRO AT HONDA DEALERSHIP IN COLUMBIA.HE DID A GREAT JOB DEMONSTRATING OUR PURCHASE AND FACILITATING THE CLOSING OF OUR DEA RYAN EWING WAS OUR SALES PRO AT HONDA DEALERSHIP IN COLUMBIA.HE DID A GREAT JOB DEMONSTRATING OUR PURCHASE AND FACILITATING THE CLOSING OF OUR DEAL.THANKS ,JOE/JESSICA GIACCHI More
Other Employees Tagged: Ryan Ewing
June 23, 2015
Knowledgeable sales staff Very nice and knowledgeable sales staff. Didn't feel pressured. Best car buying experience I have ever had. I would recommend Columbia Honda to all my Very nice and knowledgeable sales staff. Didn't feel pressured. Best car buying experience I have ever had. I would recommend Columbia Honda to all my friends. More
Other Employees Tagged: Kaylin Lynch, Kaylin Lynch
June 23, 2015
Awesome staff The staff here were great! They were very nice to me, not too pushy and they were able to get me exactly what I wanted. Morgan was very responsive and The staff here were great! They were very nice to me, not too pushy and they were able to get me exactly what I wanted. Morgan was very responsive and easy to work with and Trent was very helpful and nice to work with as well. They were actually even able to get my payments below what I had been expecting, which was awesome! I was very impressed with my experience and will definitely recommend this dealership to family and friends! More
Other Employees Tagged: Morgan Jennings
May 29, 2015
Highest Recommendation Just bought a 2015 Honda Odyssey from Columbia Honda. Morgan and Trent were easy to work with! Got an insane deal on our first brand new car! Hig Just bought a 2015 Honda Odyssey from Columbia Honda. Morgan and Trent were easy to work with! Got an insane deal on our first brand new car! Highly recommend Columbia Honda and their excellent sales team. More
Other Employees Tagged: Morgan Jennings
May 27, 2015
No high pressure sales I told Trent Custard exactly what I needed and he found me the perfect car for me at the price I could afford. He is very easy to work with when buyin I told Trent Custard exactly what I needed and he found me the perfect car for me at the price I could afford. He is very easy to work with when buying. He will go out of his way to make sure you are truly happy with your purchase. More