Dealer Reviews
Service Reviews
Cars for Sale
Dealer Log In
All Salespeople
Sales Department
Soerens Ford
Brookfield, WI
968 Reviews
At Soerens Ford of Brookfield, your experience will truly be Nice! Since our beginning in 1917, Soerens Ford has been a family business. We were the first Ford dealership in Milwaukee, and continue to be the oldest Ford dealership in metro Milwaukee. Whether it's a quick tune-up, an interior or exterior porter, the need for an immediate fix, or suiting up with a new ride altogether, Soerens Ford of Brookfield has you covered. Our state-of-the-art Service Center and award-winning Collision Center are open daily for your convenience, and our knowledgeable Sales team will go above and beyond to ensure we find the right fit for you. Our extensive inventory of new and used Ford models are sure to impress. Soerens Ford of Brookfield also has one of the largest selection of Ford parts in the area.
We are very proud of our longevity in the car business and the reputation we’ve worked so hard to build in the community over the years. We are also gratified by the loyalty of our customers, our friends, neighbors, and family, and our incredible team at Soerens Ford. Thank you for supporting us the past 106 years, and helping us to secure the honor of the Ford President’s Award for 2017! Stop in to Soerens Ford of Brookfield and experience the "Home of the Nice Guys" at 18900 West Capitol Drive, Brookfield, WI.
Read More
This rating includes all dealership reviews, with more weight given to recent reviews.
Sales Price Transparency
Service Price Transparency
Trade-in Experience
Purchase Time
Finance Experience
Workmanship
Service Time
Service Communication
Hours
Sales/Showroom
Monday 9:00 AM - 7:00 PM
Tuesday 9:00 AM - 7:00 PM
Wednesday 9:00 AM - 7:00 PM
Thursday 9:00 AM - 7:00 PM
Friday 9:00 AM - 7:00 PM
Saturday 9:00 AM - 5:00 PM
Sunday Closed
Service
Monday 7:00 AM - 7:00 PM
Tuesday 7:00 AM - 7:00 PM
Wednesday 7:00 AM - 6:00 PM
Thursday 7:00 AM - 6:00 PM
Friday 7:00 AM - 6:00 PM
Saturday 7:00 AM - 3:00 PM
Sunday Closed
Parts
Monday 7:00 AM - 7:00 PM
Tuesday 7:00 AM - 7:00 PM
Wednesday 7:00 AM - 6:00 PM
Thursday 7:00 AM - 6:00 PM
Friday 7:00 AM - 6:00 PM
Saturday 7:00 AM - 3:00 PM
Sunday Closed
Top Reviewed Employees
Latest Reviews
September 18, 2025
The Soerens team did everything they could to ensure I
was comfortable with my transaction.
More
by cflaherty85
Verified Customer
Verified Customer
September 18, 2025
Organized with a good staff in service department.
They were excellent at communication about my vehicle
More
by Mjschmidt0
Verified Customer
Verified Customer
Employees Worked With
September 12, 2025
Buying my very first car was such a huge milestone for
me, and I couldn’t have asked for a better experience! I had always dreamed of owning a Bronco, and Doug made that dream come true. From the very beg
More
by megahnvb18
Verified Customer
Verified Customer
Dealership Inventory (138 Vehicles)
2025 Ford Mustang Mach-E
new
Glacier Gray Metallic TriCoat exterior
Automatic
All-wheel Drive
2022 Lincoln Nautilus
used
Pristine White Metallic Tri-Coat exterior
Automatic
All-wheel Drive
Photos
