Reason for Visit: Sales
I recommend this dealer: No
My Review of BMW of San Francisco:
UNETHICAL and INCOMPETENT! Please be careful if considering purchasing from this dealership!!!
I purchased a new 2006 325i 1 year ago and was heavily pushed to buy a Lojack Vehicle Recovery System (which I did). They failed to inform me at the time of purchase that my car comes with a vehicle recovery system which is part of the BMW Assist service. I found this out this year when renewing my assist service. Naturally, I was very upset when I found this out. I felt cheated and duped.
When I contacted Michael Greening, part owner and general manager, to discuss the issue, he informed me that he did not know the difference between the 2 systems. He then fielded my calls to Shannon McGuinness, the finance director. She handled my call by telling me about the superior qualities of Lojack. However, she still gave me misinformation about the BMW Assist. (I confirmed this by calling BMW Assist 3 times).
I requested a refund for the Lojack as they sold me a redundant product without disclosing the preexisting services. Of course they refused. As our calls progressed they became increasingly unprofessional and rude. Shannon, in particular, is easy to become defensive and curt.
In essence, there are 2 major issues at hand:
1. They lack knowledge and understanding about the products they sell. The fact that the manager admits to not knowing the differences between the 2 systems smacks of ineptitude. This also reflects poorly on the sales staff under his management.
2. They are unethical and moneygrubbing. If they had given me the proper information when touting the Lojack and explained why having one would be benenficial in ADDITION to the BMW Assist, I may have chosen to buy one anyway. Instead, by not explaining everything fully and clearly, they have shown that they are only interested in making a quick buck.
Ultimately they failed to understand that the crux of the issue is not whether Lojack is superior to BMW Assist or even the actual dollar amount of the Lojack itself. I requested a refund because the conditions under which I purchased the Lojack system were so unscrupulous. The actual dollar amount of the system is in reality inconsequential. What I wanted is for them to be accountable for their actions. They are incapable of seeing beyond a few hundred dollars.
I purchased the car and paid full in cash. I actually really enjoy my BMW as it makes for a pleasant commute. I was prepared to be a loyal long-term customer. Obviously, they do not care about developing lasting customer relationships. The whole experience has left a sour taste in my mouth.
If you decide to purchase a BMW anyway, look for another dealership. If you decide to purchase at BMW SF, be very very careful. Otherwise, I'd start looking at Mercedes.
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