My Review Of Coulter Nissan:
My experience with this dealership was less than favorable. First of all, I took the time to drive up to the dealership from Tucson expecting to make a deal on a Toyota Tacoma truck that I had taken the time to research on the internet. I was called two or three times by the dealership after sending an email to them via an online posting. So I was excited about going up to Surprise, purchasing this truck and driving home in a new vehicle. The truck appeared to have most of the items that I was looking for in a vehicle. I took a test drive and after consulting with my wife, we agreed that this truck would meet our needs. We then spoke to Saul who was very gracious salesman and we proceeded to inquire about the total cost of the vehicle. We discussed the price and at that point he brought Mr. Richard Lazo to negotiate. Richard refused to make any initial offer. He then insulted us by offering $2000.00 as a trade-in for our Ford F150 XLT 4x4 SuperCab. We bought our truck directly from Jim Click Ford in Tucson and it had low mileage and we were given a clean Carfax report. We have taken extremely good care of this truck and according to Kelly Blue Book, we could sell this truck for about $7,000. The trade-in value was $4,300! Richard further alleged that the truck odometer had been rolled back. We were extremely surprised and insulted that he would insinuate this. We have always taken our truck to the dealership for service and repair and we have never had any type of issues.
We informed Richard that we were not going to trade in our truck, and we were fully prepared to negotiate a deal and he would not consider our offer. He informed us that Kelly Blue Book priced the new vehicle for about $22,000 and would not consider anything less than $19,997. We continued to discuss with Richard for almost two hours, that we were wanting to purchase the truck and wanted our price to be no more than $20,000 "out the door". Now, I fully understand that Coulter Nissan is in the car business, but I also understand that we should be able to negotiate a better price. As Richard kept bringing the Kelly BB price to our attention for the new truck, we brought up the Kelly BB value for our truck. It is ironic that one value is regarded as being set in stone, but the same reporting agency is dismissed when giving another value for something else. It was also extremely uncomfortable that in this establishment, the sales people have private discussion in an open environment. During the time that we were there, we were able to hear personal financial information and private discussions in the cubes right next to us. A total of about 6 customers apparently either were not approved or Mr. Lazo was unable (or unwilling) to negotiate deals, so they all walked out.
The final offer that was made to us by Richard was approx. $21,000. We offered him an even $20,000 "out the door" and he adamantly refused to negotiate the difference. We were fully prepared to make a good and solid down payment in cash and having a very good credit score, we were already pre-approved for an auto loan. We were also looking forward to driving the vehicle home that night. Unfortunately, by Richard refusing any offers, we did not even get to those details. Therefore, Coulter Nissan lost a sale that afternoon and a potential return customer. We certainly will share our thoughts and experience with our family and friends, so when they are in the market for a vehicle, Coulter Nissan is not on their list.
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9/5/2013 6:57:49 PM
First, let me apologize if the experience was less than favorable, it certainly was not our intention that this develop into a stressful situation for you.
We had the vehicle in question a 2013 Toyota Tacoma with only, 8,303 miles priced online at $19,977.
We have an online tool that we use to price our used vehicles as do most stores these days. It allows us to see our vehicle compared to all like vehicles within a specific mileage range and it ranks all the vehicles by price and price/miles. We had priced the toyota very aggressively using that tool, in fact within a 500 mile radius there were 10 like vehicles, three of which had been very recently sold. Our vehicle, the one you were interested in, was the lowest price and lowest price to miles of the 10 vehicles within the 500 mile radius. That is why our sales mgr. Richard Lazo was very confident that our online price was more than fair, we knew exactly what the market was for 500 miles. You didn't mention in your review that we did discount the vehicle an additional $1044 off of our online price. I'm sorry that you felt that wasn't a big enough discount. It is our belief that most consumers don't like or feel comfortable in a negotiating battle to try to buy a vehicle. We try to price our vehicles very competitively, and we also realize that the majority of consumers shop aggressively online before they make the decision to purchase and are aware of what is a good price. Whenever we can we try to beat the market like we had done on the Toyota and bring our pricing in lower than all our competitors. It was not an accident that our Toyota was priced less than the other 9 like vehicles listed online. By doing so we think it eliminates a lot of the stressful negotiating for the consumer just to get a fair deal. I wish we had done a better job of expaining why it was priced where it was and with the additional $1044 discount we offered you it was really a great opportunity for you.
Last note, it wasn't Mr. Lazo's intention to insult you about your Ford truck trade in. Despite your care and concern for the vehicle it does have a "possible odometer rollback" listed online on CarFAx for all the world to see. That is why we wern't really interested in your vehicle, we could never offer it for resale with an open issue like potential odometor rollback. If you feel it was reported in error and have documented proof that the mileage is actual you can contact CarFax and request that is be removed.
If you would like printed copies of anything I have referenced in this letter, the offer of an additonal $1044 discount, the CarFax with the "possible Odometor rollback" or the comparison to all other 2013 Toyota Tacoma's within a 500 mile radius, please let us know either by email or a phone call and we will send you the documentation right away.
General Manager, Coulter Nissan