My Review Of Ryan Ford:
I was seeking to prepare the way by negotiating and facilitating a new car deal for my son , active military, USAF, and in the midst of deploying home to Abilene Tx from overseas duty....which meant I was dealing with a narrow window of opportunity to meet his schedule between debriefings and actual time off to get him and his wife [also active military] into town for a "done" deal and a timely return to home base. He was deploying home from the UAE; his wife had recently deployed home from Afghanistan -- they were newlyweds and had not seen each other for nine months. This vehicle was much needed and was also kind of a "home at last" present to themselves. It was a solid lead but with logistics to overcome.
I originally dealt with a Rosenberg Tx Ford dealer where I had purchased 2 vehicles and referred several people who purchased over the last 5 years. The short version is I had to initiate every follow up with the sales rep and and others because I received either no response or delayed responses from these people...even dealing with the Sales GM there. --Insulting to a long time customer.
I first received a call back message from Sabrena Torres @ Ryan Ford from an inquiry I made online. I gave her a courtesy call to indicate I was on the front end of gathering a "back-up" dealer option since I was having trouble with the Rosenberg Ford dealer. I liked Ryan Ford's offerings but wanted to still give "My" dealer a chance for the sale. I told her these things and she was professional, courteous and engaging even though I was basically telling her , "I'm just looking."
I finally had enough of the insulting, feet-dragging delays at the dealership where I'd given my business and referrals. I went in to see Sabrena Torres --- she accomplished in an hour and a half ....and exceeded in 2 days what the Rosenberg Ford dealer with 2 sales reps, a finance mgr and the Sales GM couldn't get organized around over a 10 day period!
Sabrena kept in contact with us via phone, text messages, and email. She responded promptly and courteously to every inquiry without delay and without second requests..... Once my son was home and available for more immediate contact, Sabrena showed him respect by shifting her updates to him rather than passing them through me. On a couple of occasions she had already anticipated some information, so that when I contacted her, all she had to say was , "Done".
As it turned out, with debriefing delays and duty report times for his wife, my son could not make the Abilene to Sealy drive in time to close the deal on his preferred schedule. What a frustration for him. Sabrena offered a solution and inquired within Ryan Ford about delivering the vehicle to them. She came back diligently and promptly with a done deal and a more than fair delivery fee.
So, I had a disheartening sales experience at the Rosenberg Ford dealership which I had called "MY" dealership for several years. Sabrena Torres accepted the challenge. She moved on this deal knowing the issues, concerns, and needs for making this happen. She listened, heard and understood clearly. She gave us respect along with initiative and prompt help. There is now a Ruby Red 2013 RYAN FORD, Fusion SE , prowling the roads of Abilene Tx. Thank you Sabrena. In a short couple of days, you made Cole and me feel like family.
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Thank you
Response From: Ryan Ford
Added: 4/29/2013 1:47:45 PM
From all of us at Ryan Ford and especially Sabrena, you have our genuine thank you for your business and your feedback. It is wonderful to hear that all of your vehicle needs were met and that you felt like part of the family during the purchasing process. Congratulations on your new 2013 Ford Fusion SE. Hope to see you soon.
Sincerely,
Eric Watson-Internet Media Director , eric@ryanford.com