"Highway Robbery in a Suit — A Warning About Brickell - doranertek
"Highway Robbery in a Suit — A Warning About Brickell Motors"
There is no greater stupidity than willful ignorance—seeing the deception, feeling the consequences, and still pretending it’s all normal. That’s exactly what Brickell Motors preys on: customers who don’t question the fine print.
Let me be crystal clear: this dealership is engaging in deceptive, unethical, and potentially illegal practices, hiding behind a polished showroom full of six-figure vehicles to justify predatory fees. They push charges that have no legal basis, then falsely claim they are mandated by Florida law — a blatant lie.
Here’s what I was quoted for a $38,000 vehicle:
PermaPlate (paint protection for your license plate?) – $799
BLM Certification (meaningless internal prep fee) – $1,895
Government fees – $1,030 (not itemized, suspiciously inflated)
Doc/Processing fee – $1,145
Sales tax – $1,709 (the only legitimate fee)
Grand total? Nearly $45,000 for a $38,000 car.
That’s a $7,000 markup for nothing of value.
When I challenged these fees, I was told, arrogantly, “That’s how high-end dealers operate.” Sorry, but deception is not a luxury feature.
The young salesman, Harvey, had the nerve to boast that “plenty of stupid people don’t even check the final numbers and still buy.” He even tried to play the hero by offering a $500 discount—like it was some grand favor. Newsflash: your entire fee structure is a scam.
From sales to management, the culture at Brickell Motors reeks of arrogance, indifference, and a complete lack of professionalism. They are not there to understand your needs or work with integrity. They are there to extract every dollar they can from unsuspecting buyers.
Let me tell you how this ended: I bought the exact same car from an authorized, reputable dealer, with zero junk fees and a two-year certified warranty included—the way it should be.
Final advice:
Don’t be one of the “stupid” customers they brag about.
Do your homework. Call their bluff. Walk away.
And above all, don’t feed the wolves running this showroom.
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