Schaller Honda has a long-standing history in the Middletown, Newington, Berlin, Cromwell, West Hartford, and Bristol area. In the spring of 1953, Art Schaller’s grandfather, Gustave Schaller, founded a dealership in New Britain as a means of serving the automotive needs of a budding community. In the first year of business, Schaller had eight employees and sold approximately 200 new and used vehicles.
Today, Schaller Honda maintains the family values and small dealership mindset as part of Schaller Auto World, but on a greater scale. As the marketplace has grown, so has the company. Schaller Honda was added in the spring of 1987, and has grown to a staff of 200 employees while still striving to offer the personalized experience that the community has come to know and expect.
That includes focusing on what drivers need and want from their vehicle purchase, not on the cars our sales representatives are trying to sell. It also means paying attention a driver’s budget in order to showcase the offers and incentives we have on new Honda models, as well as our vast selection of used models from Honda and other automakers. Our finance team also works diligently to set you up with financing that meets what you can afford, or lease terms you’re entirely comfortable with. In our service department, our technicians will pay attention to your specific maintenance and repair requests, working to complete them as quickly and efficiently as possible to get you back on the road.
For more than 60 years, the Schaller family has presented the community with precisely what a dealership experience should entail. Experience this for yourself by paying us a visit at 1 Veterans Dr. in New Britain, CT, and don’t hesitate to get in touch if you’d like to learn more.