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Beck Ford

Palatka, FL

4.8
528 Reviews
Welcome to Beck Ford Lincoln, your one-stop destination for unmatched automotive service, where experience, expertise, and exceptional customer service intertwine. At our helm is a shared vision and collective passion that drives us to redefine your auto dealership experience, always with an unyielding commitment to excellence. We're proud to be part of the vibrant community that we serve, fostering trust through integrity in all our interactions and strengthening relationships that span generations. We believe that each customer is unique and ensure that every interaction reflects our understanding and respect for this individuality.
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420 Palm Ave

Palatka, FL

32177

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Showing 528 reviews

July 04, 2025

I bring all 4of my vehicles for everything from oil changes and whatever There service people always spot on thanks GOD BLESS More

by SAMFORDJ19
Service Price Transparency
Workmanship
Service Time
Service Communication
Recommend Dealer
Yes
Employees Worked With
Jeremy Ricks
5.0
This rating includes all reviews, with more weight given to recent reviews.
Jul 11, 2025 -

Beck Ford responded

Thank you so much for your continued trust and loyalty! It means a lot that you bring all four of your vehicles to us. We’re proud to have a service team you can count on time after time. We truly appreciate your support!

July 02, 2025

Very good very pleased very professional extremely helpful. Put a customer first great people above and beyond to help the customer highly recommend them to everyone made me feel right at home. Great More

by MORGAN.P.YOUMANS
Sales Price Transparency
Trade-in Experience
Purchase Time
Finance Experience
Recommend Dealer
Yes
Employees Worked With
Phillip harper
Jul 02, 2025 -

Beck Ford responded

Hello, Morgan, Thank you so much for your kind words and recommendation! We’re thrilled to hear that you had such a positive experience with our team. Going above and beyond to make our customers feel at home is what we’re all about, and it’s wonderful to know you felt that firsthand. We truly appreciate your support and look forward to serving you again in the future!

July 02, 2025

female sales person pleasant but didn't want to go outside in the heat to show vehicles. she failed to keep an appt with me and was seen by another rep who had to restart the process all over again. I More

by PATSCATS15
Service Price Transparency
Workmanship
Service Time
Service Communication
Recommend Dealer
No
Employees Worked With
Matt Buckes
1.0
This rating includes all reviews, with more weight given to recent reviews.
Rick Fullerton
1.0
This rating includes all reviews, with more weight given to recent reviews.
James May
1.0
This rating includes all reviews, with more weight given to recent reviews.
Joel Price
1.0
This rating includes all reviews, with more weight given to recent reviews.
Jeremy Ricks
4.0
This rating includes all reviews, with more weight given to recent reviews.
Mark Roser
1.0
This rating includes all reviews, with more weight given to recent reviews.
Joe Breedlove
1.0
This rating includes all reviews, with more weight given to recent reviews.
Mimi Chavez
1.0
This rating includes all reviews, with more weight given to recent reviews.
Mike Harrison
1.0
This rating includes all reviews, with more weight given to recent reviews.
Rexx Graham
1.0
This rating includes all reviews, with more weight given to recent reviews.
Jul 03, 2025 -

Beck Ford responded

Thank you for taking the time to share your experience with us. First and foremost, I want to sincerely apologize for the multiple frustrations and disappointments you encountered during your recent visit. As a loyal Ford customer for over 40 years, your continued business means a great deal to us, and it's clear we fell short of the service you rightfully expect and deserve. Your feedback about your interaction with our sales team is deeply concerning. Every member of our team should be committed to providing courteous, attentive, and professional service—regardless of the weather or circumstances. It's unacceptable that your appointment was missed and that communication regarding pricing and discounts was inconsistent. We also regret any pressure you felt regarding your SUV, especially after expressing your preference. I also want to acknowledge your long-standing concerns regarding your AC and the freon smell. Your health and safety are top priorities, and I'm very sorry if our service team did not give your concerns the attention they required. I will be sharing this with our service management team for immediate review. I'm glad to hear Jeremy in the Quick Lane provided you with a positive experience—that’s the standard we strive for across all departments. That said, we will also review the discrepancy on your service invoice regarding the tire recommendation to ensure more accurate reporting going forward. We appreciate your honest feedback and would welcome the opportunity to make this right if you’re open to it. Please call our management team directly at (386) 328-0344, ext. 135—we value your voice and would like to restore your trust in our dealership.

June 29, 2025

Jeremy is always ready to go above and beyond to make sure you are completely satisfied with your service! More

by mikejr38
Service Price Transparency
Workmanship
Service Time
Service Communication
Recommend Dealer
Yes
Employees Worked With
Jeremy Ricks
5.0
This rating includes all reviews, with more weight given to recent reviews.
Jun 30, 2025 -

Beck Ford responded

Thanks Mike! Jeremy will be happy to know that you were satisfied with your experience. We appreciate your business and look forward to seeing you on your next visit!

June 29, 2025

The team at the quick lane got me in very quickly and performed a full service on my truck in a couple of hours. Very good service and they asked me whatbi wanted done. Great team, Jeremy runs the desk v More

by BRIAN.KNAPPENBURGER
Service Price Transparency
Workmanship
Service Time
Service Communication
Recommend Dealer
Yes
Employees Worked With
Jeremy Ricks
5.0
This rating includes all reviews, with more weight given to recent reviews.
Jun 30, 2025 -

Beck Ford responded

Hello Brian, Thank you so much for your kind words and for taking the time to share your experience. We’re thrilled to hear that Jeremy, Paul, and the rest of the Quick Lane team provided you with excellent service. Your feedback means a lot to us, and we truly appreciate your trust in our dealership. We look forward to seeing you again! Safe travels until next time.

June 29, 2025

Amazing dealership with fast, service. Prices are fair and upfront pricing. The staff is friendly and helpful. More

by 8140jackson
Service Price Transparency
Workmanship
Service Time
Service Communication
Recommend Dealer
Yes
Employees Worked With
Jeremy Ricks
5.0
This rating includes all reviews, with more weight given to recent reviews.
Mark Roser
5.0
This rating includes all reviews, with more weight given to recent reviews.
Mike Harrison
5.0
This rating includes all reviews, with more weight given to recent reviews.
Rexx Graham
5.0
This rating includes all reviews, with more weight given to recent reviews.
Jun 30, 2025 -

Beck Ford responded

Thank you so much for your wonderful review! We’re delighted to hear you had a great experience with our team and that you appreciated our upfront pricing, fast service, and friendly staff. Your satisfaction is our top priority, and we look forward to serving you again in the future.

June 28, 2025

Great service dept. Great communication, the mobile service and pickup & delivery options are fantastic & a huge timesaver for me. More

by NITROHOG2000
Service Price Transparency
Workmanship
Service Time
Service Communication
Recommend Dealer
Yes
Employees Worked With
Jeremy Ricks
5.0
This rating includes all reviews, with more weight given to recent reviews.
Mark Roser
5.0
This rating includes all reviews, with more weight given to recent reviews.
Mike Harrison
5.0
This rating includes all reviews, with more weight given to recent reviews.
Rexx Graham
5.0
This rating includes all reviews, with more weight given to recent reviews.
Jun 30, 2025 -

Beck Ford responded

Thank you so much for your kind words! We're thrilled to hear that our service department, communication, and mobile options have made a positive impact on your experience. Saving you time while providing quality service is exactly what we aim for. We truly appreciate your support and look forward to assisting you again soon!

June 26, 2025

Jeremy Ricks at Quicklane provided excellent customer service. I will recommend the dealership to all my friends and family. Thank you. More

by stephen.freedman13
Service Price Transparency
Workmanship
Service Time
Service Communication
Recommend Dealer
Yes
Employees Worked With
Jeremy Ricks
5.0
This rating includes all reviews, with more weight given to recent reviews.
Jun 27, 2025 -

Beck Ford responded

Hello, Stephen, Thank you for the kind words! We're so glad to hear that Jeremy Ricks provided you with excellent customer service. Your recommendation means the world to us, and we truly appreciate your support. We look forward to serving you and your friends and family in the future!

June 26, 2025

Would of been 5 star except for accounting taking 15 days to give me my check for trade in. They need to brush up on communication. Was told several times I would get a call back on same day but didn't recei More

by crappiejax1
Sales Price Transparency
Trade-in Experience
Purchase Time
Finance Experience
Recommend Dealer
Yes
Employees Worked With
Joe Breedlove
5.0
This rating includes all reviews, with more weight given to recent reviews.
Jun 27, 2025 -

Beck Ford responded

Thank you for your honest feedback. We’re glad to hear that you had a positive experience with Joe and appreciated his no-pressure approach. We do apologize for the delay and the lack of communication—that’s certainly not the level of service we aim to provide. Your comments have been shared with our team so we can make the necessary improvements. We truly appreciate your business and hope to have the opportunity to provide a smoother experience in the future.

June 25, 2025

I love small dealerships. Very easy and very straight forward. Made the whole experience fast and friendly. More

by bronsonlubeinc
Sales Price Transparency
Trade-in Experience
Purchase Time
Finance Experience
Recommend Dealer
Yes
Employees Worked With
Joe Breedlove
5.0
This rating includes all reviews, with more weight given to recent reviews.
Jun 27, 2025 -

Beck Ford responded

Thank you for the great review! We're so glad to hear that you enjoyed the easy, straightforward experience at our dealership. We take pride in providing fast and friendly service, and it's wonderful to know that came through. We appreciate your support and look forward to seeing you again!

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