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Circle BMW
Eatontown, NJ
4,417 Reviews
Circle BMW, owned and operated by Tom DeFelice since 1980, is dedicated to excellence in all phases of the BMW ownership experience: sales, service, parts, accessories, lifestyle products and lifetime customer support. Serving customers in Central New Jersey, Circle BMW is one of the tri-state area’s leading luxury automotive dealerships and a four-time recipient of the prestigious BMW Center of Excellence Award for achieving outstanding levels of performance and customer service. In addition to new vehicles, Circle BMW offers Certified Pre-Owned vehicles that meet demanding standards for resale. Our award-winning Service Department is among the top in the nation and is proud to employ the largest staff of BMW Master Technicians in New Jersey. Circle BMW is one of the largest BMW authorized stocking dealers of original equipment parts and accessories in the region. Learn more at circlebmw.com and connect with us on Facebook.com/CircleBMW, Twitter.com/circlebmwsales, Instagram/CircleBMW and YouTube.com/circlebmw.
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This rating includes all dealership reviews, with more weight given to recent reviews.
Sales Price Transparency
Service Price Transparency
Trade-in Experience
Purchase Time
Finance Experience
Workmanship
Service Time
Service Communication
Hours
Sales/Showroom
Monday 9:00 AM - 7:00 PM
Tuesday 9:00 AM - 7:00 PM
Wednesday 9:00 AM - 7:00 PM
Thursday 9:00 AM - 7:00 PM
Friday 9:00 AM - 7:00 PM
Saturday 9:00 AM - 5:00 PM
Sunday Closed
Service
Monday 7:30 AM - 6:00 PM
Tuesday 7:30 AM - 6:00 PM
Wednesday 7:30 AM - 6:00 PM
Thursday 7:30 AM - 6:00 PM
Friday 7:30 AM - 6:00 PM
Saturday 8:00 AM - 3:00 PM
Sunday Closed
Parts
Monday 7:30 AM - 6:00 PM
Tuesday 7:30 AM - 6:00 PM
Wednesday 7:30 AM - 6:00 PM
Thursday 7:30 AM - 6:00 PM
Friday 7:30 AM - 6:00 PM
Saturday 8:00 AM - 3:00 PM
Sunday Closed
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Showing 4,417 reviews
October 29, 2026
Charles is the best. I’ve gotten several BMW’s through him over the years, his professionalism is tremendous. Reach out to him, it’s worth it. I’ve gotten several BMW’s through him over the years, his professionalism is tremendous. Reach out to him, it’s worth it. More
by Brian
Employees Worked With
October 24, 2026
I had a wonderful experience working with Charles. He was professional, knowledgeable, friendly, and made the entire car buying process easy and stress free. He took the time to answer all my question He was professional, knowledgeable, friendly, and made the entire car buying process easy and stress free. He took the time to answer all my questions, made sure I was comfortable with my decision, and went above and beyond to make everything go smoothly. I highly recommend him to anyone looking to purchase a BMW. More
by Tracylock
Employees Worked With
October 24, 2026
Friendly dealership that has good service department and I got a good deal on turning in my leased auto for another lease I got a good deal on turning in my leased auto for another lease More
by Jimbo
October 24, 2026
JUSTIN is amazing, I completely trust him. I'll continue to buy cars from him as long as I can. As you can imagine, trust is the biggest part of buying a vehicle. He also knows the vehicles I'll continue to buy cars from him as long as I can. As you can imagine, trust is the biggest part of buying a vehicle. He also knows the vehicles extremely well and super in tune with the BMW culture and process. I recommend all my friends go to Justin. More
by Brian Paris
October 23, 2026
A year later Im back to Thank Alex Escobar-Castro once again for the Love of his job and knowlege,to explain to me step by step what will transpire during my appointment. Mr Escobsar-Castro continued to again for the Love of his job and knowlege,to explain to me step by step what will transpire during my appointment. Mr Escobsar-Castro continued to go above and beyond. More
by dondria.lewis66
Employees Worked With
Alex Escobar-Castro
October 23, 2026
Justin was very helpful. Didn’t play games and got me to where I wanted price wise. He made the whole transaction easy and worked around my schedule. Didn’t play games and got me to where I wanted price wise. He made the whole transaction easy and worked around my schedule. More
by Scorpio8
October 23, 2026
I had such a great experience purchasing my BMW X5 from Circle BMW! Charles was absolutely wonderful to work with from start to finish. He was extremely knowledgeable, professional, patient, and made the e Circle BMW! Charles was absolutely wonderful to work with from start to finish. He was extremely knowledgeable, professional, patient, and made the entire buying process smooth and stress-free. He took the time to answer all my questions and made sure I felt comfortable and confident with my purchase. His customer service truly went above and beyond! I couldn’t be happier with my new X5 and highly recommend asking for Charles if you’re looking to purchase a BMW. Thank you, Charles, for such an amazing experience! More
by Jerseyshoregirl
Employees Worked With
October 23, 2026
Justin at Circle BMW is amazing! I’m in my 3rd BMW from them and just got a beautiful 2026 Tanzanite blue 330i. Everything was so smooth. Justin made the transaction easy and seamles I’m in my 3rd BMW from them and just got a beautiful 2026 Tanzanite blue 330i. Everything was so smooth. Justin made the transaction easy and seamless. The team at Circle BMW is like no other … I wouldn’t go anywhere else! Shout out to Laura Fluor…the Best GM around! More
by eviekpast
October 22, 2026
Experience with Charles I recently bought a BMW 3 Series from Charles, and he was truly a pleasure to work with. This was actually my second purchase in just two weeks, and Charles made both exper 3 Series from Charles, and he was truly a pleasure to work with. This was actually my second purchase in just two weeks, and Charles made both experiences easy, straightforward, and genuinely enjoyable. More
by Jadedevin555
Employees Worked With
October 19, 2026
Let me start by saying Charles was the best salesman I ever worked with. He got out of a terrible situation with Empire Auto Mall in greenbrook to a brand new X1 2027. I cannot express my gratitude enoug ever worked with. He got out of a terrible situation with Empire Auto Mall in greenbrook to a brand new X1 2027. I cannot express my gratitude enough so hopefully this is a start. I HIGHLY recommend using Charles for all car needs. More
by briannacaterinomayo
Employees Worked With
