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Circle BMW
Eatontown, NJ
4,373 Reviews
Circle BMW, owned and operated by Tom DeFelice since 1980, is dedicated to excellence in all phases of the BMW ownership experience: sales, service, parts, accessories, lifestyle products and lifetime customer support. Serving customers in Central New Jersey, Circle BMW is one of the tri-state area’s leading luxury automotive dealerships and a four-time recipient of the prestigious BMW Center of Excellence Award for achieving outstanding levels of performance and customer service. In addition to new vehicles, Circle BMW offers Certified Pre-Owned vehicles that meet demanding standards for resale. Our award-winning Service Department is among the top in the nation and is proud to employ the largest staff of BMW Master Technicians in New Jersey. Circle BMW is one of the largest BMW authorized stocking dealers of original equipment parts and accessories in the region. Learn more at circlebmw.com and connect with us on Facebook.com/CircleBMW, Twitter.com/circlebmwsales, Instagram/CircleBMW and YouTube.com/circlebmw.
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This rating includes all dealership reviews, with more weight given to recent reviews.
Sales Price Transparency
Service Price Transparency
Trade-in Experience
Purchase Time
Finance Experience
Workmanship
Service Time
Service Communication
Hours
Sales/Showroom
Monday 9:00 AM - 7:00 PM
Tuesday 9:00 AM - 7:00 PM
Wednesday 9:00 AM - 7:00 PM
Thursday 9:00 AM - 7:00 PM
Friday 9:00 AM - 7:00 PM
Saturday 9:00 AM - 5:00 PM
Sunday Closed
Service
Monday 7:30 AM - 6:00 PM
Tuesday 7:30 AM - 6:00 PM
Wednesday 7:30 AM - 6:00 PM
Thursday 7:30 AM - 6:00 PM
Friday 7:30 AM - 6:00 PM
Saturday 8:00 AM - 3:00 PM
Sunday Closed
Parts
Monday 7:30 AM - 6:00 PM
Tuesday 7:30 AM - 6:00 PM
Wednesday 7:30 AM - 6:00 PM
Thursday 7:30 AM - 6:00 PM
Friday 7:30 AM - 6:00 PM
Saturday 8:00 AM - 3:00 PM
Sunday Closed
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Showing 4,373 reviews
May 29, 2026
⭐⭐⭐⭐⭐ Exceptional Experience from Start to Finish! ⭐⭐⭐⭐⭐ I just drove home my brand-new BMW X1, and I couldn't be happier with the entire experience at Circle BMW. A massive thank you to Charles, who ⭐⭐⭐⭐⭐ I just drove home my brand-new BMW X1, and I couldn't be happier with the entire experience at Circle BMW. A massive thank you to Charles, who was absolutely phenomenal to work with. From the moment we started the process to the final hand-off today, Charles went above and beyond. His exceptional service, genuine kindness, and incredible thoroughness made what can sometimes be a stressful process completely seamless and enjoyable. He and the team took the time to answer every single question and ensured everything was perfect before I drove off the lot. If you are looking for a dealership that treats you right, go to Circle BMW and ask for Charles. Thank you for making this such an exciting and memorable milestone! More
by Lauren C.
Employees Worked With
May 27, 2026
From start to finish Jim always takes care of me and my BMW needs. Creative thinker with no pressure sales tactics. Honest, professional, and extremely personable. Jim is the absolute best! BMW needs. Creative thinker with no pressure sales tactics. Honest, professional, and extremely personable. Jim is the absolute best! More
by Lisa
Employees Worked With
May 27, 2026
First BMW and couldn’t be happier with my X1 and salesperson Jim. He is professional and made the entire experience pleasurable. I highly recommend working with him! salesperson Jim. He is professional and made the entire experience pleasurable. I highly recommend working with him! More
by LP97
Employees Worked With
May 20, 2026
This is the third BMW I have purchased from Circle BMW. The entire dealership is very professional, friendly and honest. My salesperson Jim Hirsch was real pro. He was very knowledgeable, and friendly. The entire dealership is very professional, friendly and honest. My salesperson Jim Hirsch was real pro. He was very knowledgeable, and friendly. My family and daughter who I purchased the vehicle for all enjoyed his sense of humor and his demeanor. When we asked Jim to see some of the vehicles on the lot, it was extremely hot outside (around 96 degrees) and Jim was getting off soon. He was very patient and continued to show us a multitude of cars in the sweltering heat. A consummate professional and a credit to your dealership! I also had a brief meeting with Andrew Kim in finance, and he too was very friendly, knowledgeable, and professional. All in all, a great dealer experience. More
by Chris M
May 18, 2026
Everyone's pleasant and nice to work with. I was able to complete my deal and drive home the same day with the everyone's effort there I was able to complete my deal and drive home the same day with the everyone's effort there More
by leong.kody12
May 17, 2026
Matt and his team were helpful and thoughtful. Start to finish, I walked away with a new car the same day. Start to finish, I walked away with a new car the same day. More
by Griffithj2
April 28, 2026
Charles at Circle BMW delivered an absolutely outstanding experience from start to finish! Everything was seamless, efficient, and genuinely enjoyable. He’s incredibly knowledgeable, attentive, and truly goe experience from start to finish! Everything was seamless, efficient, and genuinely enjoyable. He’s incredibly knowledgeable, attentive, and truly goes the extra mile to make sure you feel confident and taken care of throughout the entire process. I would recommend him without hesitation to anyone I know looking for a BMW. He sets the standard for what a car-buying experience should be. More
by conorreilly14
April 22, 2026
Circle BMW has been very helpful over the past few years, both with sales and service. Alex Escobar-Castro makes the sales process straightforward and transparent and always available afterwards. The servic both with sales and service. Alex Escobar-Castro makes the sales process straightforward and transparent and always available afterwards. The service department is very efficient and always sends detailed videos and updates as work is completed. More
by ayavru
April 17, 2026
If you need bmw, speak to Charles at this dealership! !! He's the best at getting you great deals and service!! Also, finance dept Andrew! What a guy!!! !! He's the best at getting you great deals and service!! Also, finance dept Andrew! What a guy!!! More
by memphis012
April 14, 2026
From the moment we entered CircleBMW, warmly greeted by Anna, we knew we were in the right place. Our sales rep, Bradley was patient, professional, and personable and with no pressure, we left with a dream Anna, we knew we were in the right place. Our sales rep, Bradley was patient, professional, and personable and with no pressure, we left with a dream new BMW. Patrick, our computer guru, took as much time as we needed to help pair our phones to operate this beautiful car with the touch of an app. Wonderful experience. Would not hesitate to recommend this dealership. Unbeatable! More
by cgsrms
Employees Worked With
Bradley Kirkland, Patrick Bellucci, Anna Hansen, Andrew Kim
