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Ed Morse Cadillac Tampa

Tampa, FL

4.8
2,099 Reviews
Ed Morse has been selling and leasing for less while providing excellent customer service for over 70 years. A Tampa new & used car dealership. Auto repair services for your vehicle! Check our website for valuable coupons http://edmorsecadillactampaservice.com/
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101 East Fletcher Avenue

Tampa, FL

33612

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Showing 2,099 reviews

September 30, 2025

I leased a 2025 Cadillac Optiq at Ed Morse Cadillac of Tampa and had a very disappointing experience with the finance process. I was promised several incentives at the time of negotiation — including the More

by KenjDMD
Sales Price Transparency
Trade-in Experience
Purchase Time
Finance Experience
Recommend Dealer
No
Employees Worked With
Daniel Landon
1.0
This rating includes all reviews, with more weight given to recent reviews.
Al Wahba
1.0
This rating includes all reviews, with more weight given to recent reviews.
Oct 01, 2025 -

Ed Morse Cadillac Tampa responded

We apologize for the frustration you experienced during your lease process. We always strive to ensure transparency and clarity in all transactions and hope to have another opportunity to earn your business and make things right. Should you wish to discuss this further, please do not hesitate to reach out to our Sales Manager, Joe Kraegenbrink, via email at JoeKraegenbrink@edmorse.com. Ed Morse Corporate Offices

Oct 01, 2025 -

KenjDMD responded

I emailed the dealership manager two days ago regarding my concerns but have not received a direct response. I did, however, speak with Finance Manager Al Wahba, who insinuated that a “40-plus-year-old man should know how to lease a car.” Additionally, I received a message from my salesperson, Daniel, stating that I am simply experiencing buyer’s remorse and that this is why I left a poor review. I do not agree with that assessment, as my concerns are based on a lack of transparency in the lease process and the way my questions were handled. I have since escalated this complaint to the Better Business Bureau (BBB) and the Florida Highway Traffic Safety Administration (FHtSA) for further review.

September 27, 2025

The Employees went above and beyond to make sure that we were satisfied customers! Jacklynn was absolutely laser focused on our satisfaction! More

by BJGORE
Sales Price Transparency
Trade-in Experience
Purchase Time
Finance Experience
Recommend Dealer
Yes
Employees Worked With
Jacklyn Bashaw
Sep 29, 2025 -

Ed Morse Cadillac Tampa responded

We’re thrilled to hear Jacklynn and our team went above and beyond to ensure your satisfaction! Thank you for sharing your experience. Thanks for choosing Ed Morse Cadillac Tampa. Ed Morse Corporate Offices

September 27, 2025

Ivan ---> USE HIM! I generally am not a fan of dealerships but he made the process easier and we had some laughs along the way. And the Lyriq is nice. Happy with our s More

by shawn3391
Recommend Dealer
Yes
Employees Worked With
Ivan Balev
5.0
This rating includes all reviews, with more weight given to recent reviews.
Sep 29, 2025 -

Ed Morse Cadillac Tampa responded

We’re so glad Ivan made your experience enjoyable and helped make the process easy! Enjoy your new LYRIQ and all the smiles that come with it. Thanks for choosing Ed Morse Cadillac Tampa. Ed Morse Corporate Offices

September 27, 2025

It was a fantastic experience! Jackie was amazing and really helped me find the right fit for me. She took into account all my preferences and I left with the perfect car. She even More

by Carriebaileylive
Sales Price Transparency
Trade-in Experience
Purchase Time
Finance Experience
Recommend Dealer
Yes
Employees Worked With
Jacklyn Bashaw
Sep 29, 2025 -

Ed Morse Cadillac Tampa responded

We’re so happy to hear Jackie made your experience fantastic and helped you find the perfect car! Enjoy all the features and happy driving! Thanks for choosing Ed Morse Cadillac Tampa. Ed Morse Corporate Offices

September 19, 2025

Great atmosphere! All the employees were very nice and make you feel very welcome. You must go visit! Just wear a coat because the AC feels very Arctic. Lol More

by antoine.owens
Sales Price Transparency
Finance Experience
Recommend Dealer
Yes
Employees Worked With
Marilyn McPhail
5.0
This rating includes all reviews, with more weight given to recent reviews.
Rich Nicosia
5.0
This rating includes all reviews, with more weight given to recent reviews.
Ivan Balev
5.0
This rating includes all reviews, with more weight given to recent reviews.
Other Employees : Andre Silva
Sep 19, 2025 -

Ed Morse Cadillac Tampa responded

Thank you for your feedback! We are thrilled to hear you enjoyed the atmosphere and felt welcomed by our team at Ed Morse Cadillac Tampa. Please visit again soon! Ed Morse Corporate Offices

September 13, 2025

I had an excellent experience at this dealership! Jaclyn, who was my salesperson, was incredibly communicative and made the whole process smooth and enjoyable. Andre, the sales manager, was super he More

by Martin
Sales Price Transparency
Trade-in Experience
Purchase Time
Finance Experience
Recommend Dealer
Yes
Employees Worked With
Shelley Andruchow
5.0
This rating includes all reviews, with more weight given to recent reviews.
Al Wahba
5.0
This rating includes all reviews, with more weight given to recent reviews.
Other Employees : Andre- sales manager , Jacklyn Bashaw
Sep 15, 2025 -

Ed Morse Cadillac Tampa responded

We’re delighted to hear you had such an excellent experience with Jaclyn, Andre, and Shelly at Ed Morse Cadillac Tampa and we truly appreciate your five star feedback and are glad our team made everything smooth and enjoyable! Ed Morse Corporate Offices

September 04, 2025

Buying my new car from Jacklyn Bashaw was a smooth and enjoyable experience. She was incredibly knowledgeable and answered all my questions with patience and confidence, which made the entire process comp More

by JET
Recommend Dealer
Yes
Employees Worked With
Jacklyn Bashaw
Sep 05, 2025 -

Ed Morse Cadillac Tampa responded

We are pleased to hear of your great experience with Jacklyn and our team! Thanks for taking the time to share it with us. Ed Morse Corporate Offices

September 02, 2025

Service has been excellent. Ivan Balev helped me over the last many years looking for the right car and right time. More

by Purdue1988
Sales Price Transparency
Trade-in Experience
Purchase Time
Finance Experience
Recommend Dealer
Yes
Employees Worked With
Candido Acevedo Jr.
5.0
This rating includes all reviews, with more weight given to recent reviews.
Ivan Balev
5.0
This rating includes all reviews, with more weight given to recent reviews.
Other Employees : Michelle Hester
Sep 04, 2025 -

Ed Morse Cadillac Tampa responded

We are pleased to hear of your great experience with Ivan and our team! Thanks for taking the time to share it with us. Ed Morse Corporate Offices

September 01, 2025

I came in knowing the used vehicle I wanted. I was not pressured to choose differently. I sought a quick process, and that's exactly what I got. More

by gwiggs
Recommend Dealer
Yes
Employees Worked With
Ivan Balev
5.0
This rating includes all reviews, with more weight given to recent reviews.
Sep 02, 2025 -

Ed Morse Cadillac Tampa responded

We’re glad to hear you found the exact vehicle you wanted and that our team provided a smooth, pressure-free experience at Ed Morse Cadillac Tampa. It’s great to know the process was quick and met your expectations. We look forward to serving you again in the future. Ed Morse Corporate Offices

August 28, 2025

Ivan was a really great sales rep. He handled all my Qs and concerns excellently. More

by johnrogitz
Recommend Dealer
Yes
Employees Worked With
Edward Trujillo
5.0
This rating includes all reviews, with more weight given to recent reviews.
Ivan Balev
5.0
This rating includes all reviews, with more weight given to recent reviews.