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Hallmark Subaru

Birmingham, AL

4.9
57 Reviews

1301 5th Ave N

Birmingham, AL

35203

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57 Reviews of Hallmark Subaru

November 30, 2025

Recent service to address warning light on dashboard. Issue was quickly identified and repaired. Staff courteous and friendly as always. Cost covered by extended warranty. More

by michellemcn
Service Price Transparency
Workmanship
Service Time
Service Communication
Recommend Dealer
Yes
Employees Worked With
Shaun Yan
November 26, 2025

Emmanuel was great. He listened and delivered with great customer service. I would recommend him ti friends and family. More

by A.LEECARGILL
Sales Price Transparency
Purchase Time
Finance Experience
Recommend Dealer
Yes
Employees Worked With
Emmanuel
September 07, 2025

Well managed, clean, and great personnel. It maintained the reputation that it has had for years. More

by Jlivings
Sales Price Transparency
Trade-in Experience
Purchase Time
Finance Experience
Recommend Dealer
Yes
Employees Worked With
Shaun Yan, Derrick Pickens, LeNorris Underwood
March 26, 2025

Kenya, Derrick, Cherita and the Hallmark family exemplified excellence in customer service. I loathe the typical sales process applied at most dealerships. It’s patronizing and demeaning. I experi More

by wandataylr
Sales Price Transparency
Purchase Time
Finance Experience
Recommend Dealer
Yes
Employees Worked With
Derrick, Kenya, Cherita, and the finance guy!
February 26, 2025

Overall, my experience was great and the sales transaction was smooth. The sales team hooked me up with a great deal in an Outback. The things that happened via phone and email before I went to th More

by markcarpenteraz
Sales Price Transparency
Trade-in Experience
Purchase Time
Finance Experience
Recommend Dealer
Yes
Employees Worked With
Chandler
February 24, 2025

Excellent customer service, lets you know what is going on with your vehicle through process More

by lildeb64
Service Price Transparency
Workmanship
Service Time
Service Communication
Recommend Dealer
Yes
Employees Worked With
Brent Mitchell
January 31, 2025

Since purchasing from Jim Burke, I have had my car serviced three times by Hallmark. Each time the service has been courteous and efficient. The last time they repaired a previously unsolved issue wit More

by Kdagostino
Service Price Transparency
Service Time
Service Communication
Recommend Dealer
Yes
Employees Worked With
Brent
January 25, 2025

From the first follow-up call after my online inquiry, the Hallmark Subaru staff members were welcoming, straightforward, and helpful. The salesperson Chandler Busby spent hours with me to narrow down my More

by rmwadley
Sales Price Transparency
Trade-in Experience
Purchase Time
Finance Experience
Recommend Dealer
Yes
Employees Worked With
Chandler Busby, Norris Underwood
January 25, 2025

Hallmark Subaru has always provided excellent service. They make owning a Subaru a pleasure. We had a problem that was difficult to find where the source of the of difficulties were. Once we were able to More

by DSW
Service Price Transparency
Workmanship
Service Time
Service Communication
Recommend Dealer
Yes
Employees Worked With
We don’t have specific name(s). We just know that the Service Department handled the case.
January 12, 2025

They did an excellent job in diagnosing my Subaru and fixing a minor issue. Very professional and helpful. More

by lasttrick4u
Service Price Transparency
Workmanship
Service Time
Service Communication
Recommend Dealer
Yes
Employees Worked With
Hartman, Ken
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