Kayser began selling and servicing cars back in 1925 on East Washington Avenue in Madison. Paul A. Kayser, a farmer from Fitchburg opened the dealership to sell and service the new Ford Model T. Thanks to the loyalty of so many satisfied customers and the dedicated and effective work of so many Kayser employees we grew to be the largest Ford dealership in the state.
When Paul Kayser began selling the Ford Model T in downtown Madison the city was really more like a small town. Although I have always thought of Madison as having that small town feel it has grown tremendously and very successfully since 1925. However, we still strive to provide small town friendliness while maintaining the low, volume pricing model Kayser has been known for.
Kayser Automotive Group has since grown to sell Ford, Lincoln, Chrysler, Dodge, Jeep and Ram brands in four Wisconsin communities, Sauk Prairie, Watertown, Pulaski and Madison. In Madison we also sell and service Ford and Isuzu commercial/fleet vehicles for police, municipalities and businesses.
From the moment you walk into our showroom, you'll know our commitment to Customer Service is second to none. We strive to make your experience with Kayser Ford Lincoln a good one – for the life of your vehicle. Whether you need to Purchase, Finance, or Service a New or Pre-Owned Ford or Lincoln vehicle, you’ve come to the right place.
Thank you to all our loyal customers and friends, we look forward to seeing you again soon at our dealerships.
Kayser Automotive Group
"Wouldn't be driving a Lincoln if it weren't for Zach!"
- Mike McNall
Carol & I were very impressed with both the professionalism and product knowledge displayed by Zach Meyer. We actually walked into Kayser with the attitude of we'll take a look but will probably get another Cadillac. Zach took us all around the Lincoln, explaining all the various features & benefits of the car. We left without making a decision. The next day Zach called us on his day off and explained more about the car. Long story short, we purchased the Lincoln. I do not think we would've reached this decision if Zach had not been our salesperson.
"Zach was great to work with from my very first meeting...."
Zach was great to work with from my very first meeting. Even though we were unable to work something out on a vehicle through no fault of his own he was still willing to offer alternatives to something that might work and stayed positive throughout our whole experience and genuinely cared about the customer. This was my first time coming back to Keyser Ford in over 20 years and from my experience I can tell their service and customer service has improved tremendously. I would recommend Zach as a salesperson any day of the week
"Excellent Salesman & Excellent Lincoln Service Manager."
Excellent Sales experience again with Alfred Hall. He is always very great to deal with & willing to help.
He was very efficent having everything ready for the financial manager Bob Parry ( who was also excellent explaing
& helping us get thru the paperwork) when we arrived to pick up the new car.
Thank you to both of them.
I was very pleased with my experience at Kayser Ford. The sales person, Al Hall, was professional, friendly and helpful. They worked with me to get me into my new Ford Escape. Thanks so much, Kayser Ford!
"Jeff was super helpful in my purchasing decision last..."
Jeff was super helpful in my purchasing decision last year with my new 2018 Escape. He was patient as I asked many questions and even shopped around for other vehicles. But in the end, I bought the Escape as much because it’s a great small SUV as because of Jeff. I will definitely be back for my next vehicle!
Alfred spent a great deal of time explaining the features of the vehicle. Really feel Alfred handled himself with integrity and professionalism. Rob was thorough and explained the financial aspect very well.