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Key Ford of Rockland
Thomaston, ME
462 Reviews
Key Ford of Rockland is a proud member of the Key Auto Group.
We make the car buying process very simple by displaying the lowest price on the window. We believe there is more to buying a vehicle than worrying about the price. For that reason, Key Auto has simplified that process for our customers. When we price a vehicle, we take the following into consideration: 1) market conditions, 2) what the area dealers are selling them for, 3) Kelly Blue Book* retail. This way, when you leave a Key Auto Dealership, you're confident you've received the absolute best deal.
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This rating includes all dealership reviews, with more weight given to recent reviews.
Sales Price Transparency
Service Price Transparency
Trade-in Experience
Purchase Time
Finance Experience
Workmanship
Service Time
Service Communication
Hours
Sales/Showroom
Monday 8:00 AM - 6:00 PM
Tuesday 8:00 AM - 6:00 PM
Wednesday 8:00 AM - 6:00 PM
Thursday 8:00 AM - 6:00 PM
Friday 8:00 AM - 5:00 PM
Saturday 9:00 AM - 4:00 PM
Sunday Closed
Service
Monday 8:00 AM - 5:00 PM
Tuesday 8:00 AM - 5:00 PM
Wednesday 8:00 AM - 5:00 PM
Thursday 8:00 AM - 5:00 PM
Friday 8:00 AM - 5:00 PM
Saturday Closed
Sunday Closed
Parts
Monday 8:00 AM - 5:00 PM
Tuesday 8:00 AM - 5:00 PM
Wednesday 8:00 AM - 5:00 PM
Thursday 8:00 AM - 5:00 PM
Friday 8:00 AM - 5:00 PM
Saturday Closed
Sunday Closed
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Showing 462 reviews
July 24, 2026
Great place to buy and get service done. Caleb always gets me in as soon as he can. Great place Caleb always gets me in as soon as he can. Great place More
by TWARD11
Verified CustomerEmployees Worked With
July 20, 2026
Everything was slow, including paperwork. Nobody asked the why for the truck or helped me get it equips the way I wanted. Everyone was professional and kind though. Nobody asked the why for the truck or helped me get it equips the way I wanted. Everyone was professional and kind though. More
by petermaxblack79
Employees Worked With
Ace
July 19, 2026
Friendly staff. Quick to respond to email and phone messages. The financing process was made fast and easy. Quick to respond to email and phone messages. The financing process was made fast and easy. More
by nprescott83
July 18, 2026
Troy helped find the vehicle I was looking for ! Did not feel pressured to buy . I keep my vehicles until they are paid off . So I am a little picky with what I purchase , was a good experience. Did not feel pressured to buy . I keep my vehicles until they are paid off . So I am a little picky with what I purchase , was a good experience. More
by SELUCE
July 18, 2026
Our family had a fantastic experience with Nick at Key Ford in Rockland! He was personable and attentive during our time together. We had our three children with us during this car buying experience, and Ford in Rockland! He was personable and attentive during our time together. We had our three children with us during this car buying experience, and if you’re also a parent, you know kids and car buying aren’t usually a great mix. But Nick helped make the process smooth by meeting everyone’s needs, from the kids to the adults! We are thankful to have met and had the opportunity to work with Nick. More
by Brandon.bechard
July 06, 2026
Great service all the way around, kept me up-to-date on everything that was happening and gave me detailed description of how the problem was fixed plus, I was extremely happy with the level of service on everything that was happening and gave me detailed description of how the problem was fixed plus, I was extremely happy with the level of service on giving me a ride to my house while I waited for the service to be completed. More
by JIM75094
July 03, 2026
Smooth, quick, communicative Great experience, great folks, loved the waiting area, comfortable and spacious Great folks, loved the waiting area, comfortable and spacious Great More
by HUEYFE
July 02, 2026
Excellent customer service. Great staff, kind and answered any concerns that arose in the car purchasing process Great staff, kind and answered any concerns that arose in the car purchasing process More
by electacerce
July 02, 2026
It was a very good experience. Nick was nice, friendly and professional. They were very helpful. Nick was nice, friendly and professional. They were very helpful. More
by sumjam
July 01, 2026
Key Ford will not give the most aggrious complaints therefore they are not honest in their reviews. Two payments made with no vehicle after purchasing extended warranty being told no repaires will be therefore they are not honest in their reviews. Two payments made with no vehicle after purchasing extended warranty being told no repaires will be made unless owner pays out of pocket. Word of mouth goes a long way , facebook goes further. More
by Hcs1slh
