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Key Ford of Rockland

Thomaston, ME

4.6
510 Reviews
Key Ford of Rockland is a proud member of the Key Auto Group. We make the car buying process very simple by displaying the lowest price on the window. We believe there is more to buying a vehicle than worrying about the price. For that reason, Key Auto has simplified that process for our customers. When we price a vehicle, we take the following into consideration: 1) market conditions, 2) what the area dealers are selling them for, 3) Kelly Blue Book* retail. This way, when you leave a Key Auto Dealership, you're confident you've received the absolute best deal.
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2 Moody Dr

Thomaston, ME

04861

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Showing 510 reviews

November 15, 2026

Worked through a difficult third party warranty issue recently with a great outcome due to the expertise and effort of the service manager and her team. Thank you! More

by Eric Van Horne
Service Price Transparency
Service Communication
Recommend Dealer
Yes
Employees Worked With
Service Manager
November 08, 2026

They took care of me I think they did their best Thank you thank you More

by Sanborndm
Recommend Dealer
Yes
Employees Worked With
Jesse Hallock
5.0
This rating includes all reviews, with more weight given to recent reviews.
Other Employees : Jesse Hallock
Nov 09, 2026 -

Key Ford of Rockland responded

Knowing you felt well cared for during the service on your Ford F-250 means a lot to our team. Thank you for the five-star rating! Experience the Key Difference

November 04, 2026

In the past with my poor, I’ve had poor craftsmanship, so I’m looking to see what it’s gonna happen with my new car More

by UPHAMG
Sales Price Transparency
Trade-in Experience
Purchase Time
Finance Experience
Recommend Dealer
Yes
Employees Worked With
Seth Batty
3.0
This rating includes all reviews, with more weight given to recent reviews.
Claire Eugley
1.0
This rating includes all reviews, with more weight given to recent reviews.
TROY CRANE
3.0
This rating includes all reviews, with more weight given to recent reviews.
Hunter Shook
3.0
This rating includes all reviews, with more weight given to recent reviews.
Nov 05, 2026 -

Key Ford of Rockland responded

We appreciate your business. We'd like to know more about your visit and where you feel we can improve in order to make your next visit a 5-star experience. If it's possible to discuss your experience in more detail, please feel free to contact us directly or let us know the best way to contact you and we will reach out. Thank you again for your input, and we hope to hear from you soon. Experience the Key Difference

November 01, 2026

They entire was friendly, and they went out of their way to help me out. And watching their interactions with other customers, that just seems like the norm. More

by tucker.freismuth
Service Price Transparency
Workmanship
Service Time
Service Communication
Recommend Dealer
Yes
Employees Worked With
Jesse Hallock
5.0
This rating includes all reviews, with more weight given to recent reviews.
Nov 01, 2026 -

Key Ford of Rockland responded

We're happy our team made you feel welcome and went the extra mile to help with your Ford F-150 service. Thank you for the five-star rating! Experience the Key Difference

October 26, 2026

The entire process was so smooth! Andrew was great and answered all of our questions! I would highly recommend buying a car here! More

by Kara Frost
Sales Price Transparency
Purchase Time
Finance Experience
Recommend Dealer
Yes
Employees Worked With
Andrew Eggen
5.0
This rating includes all reviews, with more weight given to recent reviews.
Oct 28, 2026 -

Key Ford of Rockland responded

It's great to hear that we were able to help you. Our goal is to make sure everyone who walks through the door leaves happy. Thank you for choosing Key Ford of Rockland! Experience the Key Difference

October 26, 2026

Outstanding assistance received from Caleb Wight which led to us purchasing a new Explorer Very impressive experience with Rockland Key Ford More

by MRCHAPMAN2010
Recommend Dealer
Yes
Employees Worked With
Caleb Wight
5.0
This rating includes all reviews, with more weight given to recent reviews.
Other Employees : Caleb Wight
Oct 26, 2026 -

Key Ford of Rockland responded

Thanks for sharing about your experience with Key Ford of Rockland. We appreciate your business and hope to see you again soon! Experience the Key Difference

October 24, 2026

Jessie and then later Chris took care of me faster than expected, coordinating with Parts Dept, Warranty Dept and who knows who else to correct a strut and a trailer electrical issue at a very reasonable c More

by Matt Reno
Service Price Transparency
Workmanship
Service Time
Service Communication
Recommend Dealer
Yes
Employees Worked With
Jesse Hallock
5.0
This rating includes all reviews, with more weight given to recent reviews.
Oct 24, 2026 -

Key Ford of Rockland responded

Thank you for choosing Key Ford of Rockland. Your feedback and rating mean a lot to us. We're glad we were able to help, and we hope to see you again! Experience the Key Difference

October 23, 2026

Every time I come in they are always helpful and kind I usually go in with a lot of questions every question is answered definitely my preferred place More

by KALEBWESTROCKS45
Recommend Dealer
Yes
Employees Worked With
Caleb Wight
5.0
This rating includes all reviews, with more weight given to recent reviews.
Other Employees : Caleb Wight
Oct 23, 2026 -

Key Ford of Rockland responded

Thank you for taking the time to share your feedback with us. We work hard to make sure our guests have an exceptional experience. We will share your comments with our team, and we look forward to working with you again. Experience the Key Difference

October 23, 2026

Expensive! I believe I was over charged, and one way or another I HAD to buy wipers from you. I will NEVER return! More

by ladybearx
Recommend Dealer
No
Employees Worked With
Jesse Hallock
1.0
This rating includes all reviews, with more weight given to recent reviews.
Other Employees : Jesse Hallock
Oct 23, 2026 -

ladybearx responded

The 1st time i went in (a month ago) for an oil change (it was scheduled) after almost 3 hrs sitting in the waiting room, the man comes out and says "I bet youre wondering why its taking so long for "just an oil change."" I said yes. He replied, "We had our oil delivery yesterday and they didnt fill the type of oil you need. Sorry for the wait. We sent our guy to go pick some up downtown." I said ok. He replied "Ill come get you when its done." I said ok. Another hour goes by and its done. The man then tells me i have a rear pinion leak. Tells me its going to be $900-$1k to fix it. I told him no way i can afford that right now. He says "I dont pressure people into buy things." When i go to pay, i schedule the repair because he made it sound imperative and would cost MORE if i didnt fix it asap. I schedule for a month out (soonest they could do it). I wanted to use my reward points because they were to expire in dec. This man had the audacity to say to me "Lets do some girl math." And proceeded to say, "If you use your points today, youre still paying a little out of pocket. If you wait and use them at this next service youll have more points and itll lower that bill." Made sense, fine Ill wait til next appointment. I get there today (2nd appointment) and wait, he comes to see (yes, same guy) me and says they said "Your wipers are streaking and making noise, should we replace them for you?" (They seen this truck a month ago and now my wipers are "bad"? I said no, to which he then replied "You want to purchase some and ill have them put inside your truck for later?" I said how much are your wipers? He looked at his paper and told me "$96." Umm, hell no, i said, ill get them at walmart cheaper! He said "Thats fair. Ill come get you when its done." And walked away. When i finally got home, I look at my receipt. My truck went in at 8:08am and out at 9:52am, 2hrs labor. I was charged $525.35 for labor! I called and asked how much labor was for a hybrid vehicle, the man on the phone said $195/hr but its grid per job. He asked if i was calling from a shop, i replied no, i had work done there today and was curious. He asked my name, i gave it, he looked it up and said, yeah, its per job it was an almost 3hr job. I told him no, it went in at 8:08am and came out at 9:52am! I might be a girl, but i CAN math, thats 2hrs. He replied yeah, 2.5 hrs. So $525.35 ÷2hrs=$262.675 ! No one told me it was a grid per job pay, somewhere off to the side was a sign with hourly pay and its $50 more for hybrid vehicles, which was STILL u der $200/hr, i just cant remember the exact #. For this man to look up my service and STILL claim 2.5hrs labor is beyond me. I never got to use my points before i paid, and i mentioned it. The man tried to help by saying "You can buy the wipers with your points so theyre not wasted." I said no, theyre expensive. He said let me see what i can do. He came back and said "I called NAPA to see how much wipers there would be and billed through us, theyll be a little cheaper." I said, i just want my truck so i can leave. He said i should hear back any minute. So i waited. He came back and said "Theyre bringing them whether you choose to buy them or not." I said how much? He said even if its a little more out od pocket its better than wasting your points. And came back with, "Theyre $62." At this point i said fine, how long? He said 10mins. I waited 15mins before i went to see him at the counter. He REFUSED to even look at me. 20mins later after 2 other employees looked from me to hum back to me, neither asked if i had been helped, did another woman come from behind me and said "Sorry for the wait, here are your wipers." I got my wipers and left. I will NEVER be back! Total disrespect. One way or another, they were having me buy those damn wipers! $96 from them, $62 from NAPA billed through them, or what i wanted to do, buy them at walmart for $30! NEVER AGAIN! I have NEVER been so angry.

Oct 29, 2026 -

Key Ford of Rockland responded

Thank you for your review. We're sorry your visit didn't go as planned, and we'd like to address these issues with our team. If it's possible to discuss your visit in more detail, please send us a message. We strive to make sure that all of our customers leave happy, and it's disappointing to learn that we missed the mark here.

October 22, 2026

Key Ford service department is top notch. Everything from checking in, dropping the car off, to getting the best service possible. I rely upon My Ford Escape to get to my work. I am a traveli More

by JimGibson3
Service Price Transparency
Workmanship
Service Time
Service Communication
Recommend Dealer
Yes
Employees Worked With
Seth Batty
5.0
This rating includes all reviews, with more weight given to recent reviews.
Caleb Wight
5.0
This rating includes all reviews, with more weight given to recent reviews.
Andrew Eggen
5.0
This rating includes all reviews, with more weight given to recent reviews.
Oct 22, 2026 -

Key Ford of Rockland responded

Knowing that every step, from check-in to pick-up, helped keep your Ford Escape dependable for your travels is rewarding. We’re glad your Escape continues to get you where you need to go safely. Your praise of our service department and mechanics means a lot to our team. Experience the Key Difference

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