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Key Ford of Rockland

Thomaston, ME

Overview
Employees
Reviews
Vehicles
4.5
487 Reviews
Key Ford of Rockland is a proud member of the Key Auto Group. We make the car buying process very simple by displaying the lowest price on the window. We believe there is more to buying a vehicle than worrying about the price. For that reason, Key Auto has simplified that process for our customers. When we price a vehicle, we take the following into consideration: 1) market conditions, 2) what the area dealers are selling them for, 3) Kelly Blue Book* retail. This way, when you leave a Key Auto Dealership, you're confident you've received the absolute best deal.
Contact Dealership

2 Moody Dr

Thomaston, ME

04861

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Showing 487 reviews

September 05, 2026

They were kind courteous and willing to make the best deal possible to get my business. They help me out when others said they couldn't or wouldn't. They listened to my needs and goals. Nick helped me ge More

by ttoolman05
Recommend Dealer
Yes
Employees Worked With
Nick
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Sep 05, 2026 -

Key Ford of Rockland responded

Our service team is pleased we could assist with your Ford Maverick when others could not. Knowing you found our team courteous and attentive to your needs and goals is truly rewarding. Your five-star rating means a lot to us. Experience the Key Difference

September 02, 2026

Thorough and efficient service. Friendly! From the onset of Leasing the Vehicle to the regular maintenance, I have been very satisfied. More

by ableizzy
Service Price Transparency
Workmanship
Service Time
Service Communication
Recommend Dealer
Yes
Employees Worked With
Lucas Gray
5.0
This rating includes all reviews, with more weight given to recent reviews.
Nick Jones
5.0
This rating includes all reviews, with more weight given to recent reviews.
Caleb Wight
5.0
This rating includes all reviews, with more weight given to recent reviews.
Andrew Eggen
5.0
This rating includes all reviews, with more weight given to recent reviews.
TYLER GREEN
5.0
This rating includes all reviews, with more weight given to recent reviews.
TROY CRANE
5.0
This rating includes all reviews, with more weight given to recent reviews.
Hunter Shook
5.0
This rating includes all reviews, with more weight given to recent reviews.
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Sep 02, 2026 -

Key Ford of Rockland responded

Your mention of thorough, welcoming service highlights our service department’s dedication to caring for your Ford Bronco Sport. Knowing you’ve been very satisfied from leasing through regular maintenance means a lot to our team. Experience the Key Difference

August 30, 2026

I had a bad experience with an Explorer, in between Rockland Ford and Key Ford, Bad car, bad service, what a nightmare. Never thought in this lifetime I would go back. I decided to try one more time. T More

by papamac810
Service Price Transparency
Workmanship
Service Time
Service Communication
Recommend Dealer
Yes
Employees Worked With
Seth Batty
5.0
This rating includes all reviews, with more weight given to recent reviews.
Caleb Wight
5.0
This rating includes all reviews, with more weight given to recent reviews.
Print
Aug 30, 2026 -

Key Ford of Rockland responded

Hearing you feel at home with our service department after exploring other Ford models means a lot to us. We’re pleased we could deliver the reliable service you expected on your Lincoln Navigator. Experience the Key Difference

August 28, 2026

They have vehicles on the lot that shouldn't be until repairs are done. Salespeople don't care if they sell anything because paid by the hour instead of commission. And service department can never get r More

by may07PK
Recommend Dealer
No
Print
Sep 03, 2026 -

Key Ford of Rockland responded

We're sorry that you didn't have a completely satisfying visit. We'd love the opportunity to address any issues with our team here. If you don't mind, please reach out to us; we would love to address your concerns. Thank you for your time.

August 28, 2026

GREAT experience with the crew in Thomaston. The General Manager wants to sell vehicles, the Sales Department walks you through everything, and the Finance Manager will make it all painless for More

by cfaa95
Sales Price Transparency
Trade-in Experience
Purchase Time
Finance Experience
Recommend Dealer
Yes
Employees Worked With
Nick Jones
5.0
This rating includes all reviews, with more weight given to recent reviews.
Seth Batty
5.0
This rating includes all reviews, with more weight given to recent reviews.
TYLER GREEN
5.0
This rating includes all reviews, with more weight given to recent reviews.
Print
Aug 28, 2026 -

Key Ford of Rockland responded

Your comments about our sales process, finance team, and leadership’s dedication reflect exactly what we aim to deliver. Knowing your feedback about a seamless and thorough purchase of your new Ford F-350 means a lot to our team. Experience the Key Difference

August 26, 2026

Was able to make a quick appointment. The service department was quick and answered any questions I had More

by xulfurs
Recommend Dealer
Yes
Employees Worked With
Caleb Wight
5.0
This rating includes all reviews, with more weight given to recent reviews.
Other Employees : Caleb Wight
Print
Aug 27, 2026 -

Key Ford of Rockland responded

Knowing that scheduling a quick appointment was simple and our service department could address all your questions is rewarding. Thank you for the five-star rating, and we look forward to caring for your Maverick anytime you need us. Experience the Key Difference

August 22, 2026

Everyone was very friendly and helpful. Will definitely be recommending them to anyone i know who is in the market for a car. More

by jessmarie840607
Purchase Time
Recommend Dealer
Yes
Employees Worked With
Seth Batty
5.0
This rating includes all reviews, with more weight given to recent reviews.
Andrew Eggen
5.0
This rating includes all reviews, with more weight given to recent reviews.
Print
Aug 22, 2026 -

Key Ford of Rockland responded

Knowing that you found everyone friendly and helpful means a lot to our team. It was a pleasure assisting you with your purchase of the used Mitsubishi Outlander Sport. We’re thrilled you’ll recommend us to friends in the market for a car. Experience the Key Difference

August 21, 2026

Good dealership, easy to work with and Andrew and the crew made it easy to get the deal done More

by cstrout00
Sales Price Transparency
Trade-in Experience
Purchase Time
Finance Experience
Recommend Dealer
Yes
Employees Worked With
Andrew Eggen
5.0
This rating includes all reviews, with more weight given to recent reviews.
Print
Aug 23, 2026 -

Key Ford of Rockland responded

Thanks for sharing about your experience with Key Ford of Rockland. We appreciate your business and hope to see you again soon! Experience the Key Difference

August 21, 2026

Job was done in a timely manner and no extra unforseen add ons. Will definately use again. More

by Hambone
Service Price Transparency
Workmanship
Service Time
Service Communication
Recommend Dealer
Yes
Employees Worked With
Caleb Wight
5.0
This rating includes all reviews, with more weight given to recent reviews.
Print
Aug 21, 2026 -

Key Ford of Rockland responded

We’re glad the service for your Ford F-150 was prompt and free of surprise charges. We look forward to helping you again. Experience the Key Difference

August 20, 2026

While it was in the shop I said I thought i heard a bearing noise and asked them to check. Without test driving it, they gave the wheels a good shake while our was up getting the oil changed and declar More

by andrewp
Recommend Dealer
No
Employees Worked With
Caleb Wight
3.0
This rating includes all reviews, with more weight given to recent reviews.
Other Employees : Caleb Wight
Print
Aug 24, 2026 -

Key Ford of Rockland responded

Thank you, Andrew, for your review. We're sorry your visit didn't go as planned, and we'd like to address these issues with our team. If it's possible to discuss your visit in more detail, please send us a message. We strive to make sure that all of our customers leave happy, and it's disappointing to learn that we missed the mark here.

Aug 24, 2026 -

andrewp responded

I don't think there's much to say now. I told you it was making a rotational noise that I could hear even at parking speeds on gravel, that was much louder at 30+ mph, and that was louder when curving to the right than left. That's almost always a wheel bearing. Nobody there test drove the car or they'd have heard it instantly. The wheel wasn't loose so you said it was fine. I trusted that and the next week drove round trip to Boston on it to pick people up at the airport. This could have been a major safety issue. Two weeks later, I spent the day waiting at another shop. I told them you said it was fine and I thought you were wrong. They confirmed exactly what I thought. It took less than 5 minutes to diagnose the driver's front wheel bearing. We ended up replacing the wheel bearing, a stuck caliper, and a ball joint on that side. Once the new parts were in, the problem was solved and the car is as quiet as it is supposed to be. Failing to diagnose both the caliper and the wheel bearing is, to me, a serious safety concern. When I take a car to a dealer and the labor rate is 1/3 higher than other shops, I would think I'm getting quality and care commensurate with that rate. The service was "oil and filter, rotate the tires, and inspect the vehicle". I have to wonder how much rotating or inspecting actually was done. I have no way to know.

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