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Key Ford of Rockland

Thomaston, ME

Overview
Employees
Reviews
Vehicles
4.5
490 Reviews
Key Ford of Rockland is a proud member of the Key Auto Group. We make the car buying process very simple by displaying the lowest price on the window. We believe there is more to buying a vehicle than worrying about the price. For that reason, Key Auto has simplified that process for our customers. When we price a vehicle, we take the following into consideration: 1) market conditions, 2) what the area dealers are selling them for, 3) Kelly Blue Book* retail. This way, when you leave a Key Auto Dealership, you're confident you've received the absolute best deal.
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2 Moody Dr

Thomaston, ME

04861

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Showing 490 reviews

September 17, 2026

The service guys are nice. We usually deal with Caleb, everyone's been good so far. I've been a Ford guy all my life and we were going to write off Ford for good after Covid an More

by William
Service Price Transparency
Workmanship
Service Time
Service Communication
Recommend Dealer
Yes
Employees Worked With
Caleb Wight
5.0
This rating includes all reviews, with more weight given to recent reviews.
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Sep 17, 2026 -

Key Ford of Rockland responded

Knowing you find Caleb and our service team welcoming means a lot to us. We’re pleased we could provide maintenance options that help you save on your Ford F-250. Thank you for trusting us and recommending our dealership; when you’re ready for your next vehicle, we’re here to help. Experience the Key Difference

Sep 18, 2026 -

William responded

Thanks, it's hard to find a dealership with people you can trust these days who won't rip you off! To be honest, my wife & I started going to Key because someone I had been loyal to for YEARS had been cannibalizing parts off our vehicles to fix his used vehicles from auction! It took a little while for us to figure it out and be sure but it's true. He also conned me out of a vehicle he wouldn't pass inspection on. First, it was "I can't pass it because the tires", then the windshield after that! So, I did those things then he said he had to pull the seat's out and cut a hole in the floor for some bullshit on top of the fuel tank and then after all that bullshit, he told me he wouldn't pass it because of rocker panel rust under the plastic. It was after all that I had the epiphany. Any way, it was my Subaru and it is Darrel Winchenbach at Wink's in Waldoboro. Yup, I said it and it's all true. Just passing it on. I trusted him because I was trying to help a small local businessman "the little guy". He's been around forever too. We felt pretty stupid for a while, but we realized it was "him" problem not an "us" problem. I'm not stupid, I was a wrench and a motor sergeant in the Army, and I don't have a shop or garage, and I don't want to work on my own stuff out in the elements any more in friggin' Maine. Were in our 50's, and I'm all beat up from years of Service to our great Country and everything else. I just don't want to do it any more without the creature comforts ya know and I'm burnt from all the stress. I told Caleb I needed a new home as local as possible to take our vehicles and ya'll welcomed us. So, if you don't screw us, we'll probably keep coming back! Thanks, William

September 13, 2026

Kyle is trustworthy nice he is the best Kyle is understanding and he is great at the job he does More

by Thomasward461
Recommend Dealer
Yes
Employees Worked With
Kyle Hamilton
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Sep 13, 2026 -

Key Ford of Rockland responded

Our service department enjoyed working on your Honda HR-V. Hearing you found our team trustworthy and understanding is very rewarding. Experience the Key Difference

September 06, 2026

Easy communication. Fast quick approval. Troy was very knowledgeable on any and all ?'s asked More

by GJL04851
Recommend Dealer
Yes
Employees Worked With
Troy Crane
Print
Sep 06, 2026 -

Key Ford of Rockland responded

Knowing that communication felt easy and the approval process was swift means a lot to our service team. Your five-star rating and kind words about the service on your Ford F-150 are truly appreciated. Experience the Key Difference

September 05, 2026

They were kind courteous and willing to make the best deal possible to get my business. They help me out when others said they couldn't or wouldn't. They listened to my needs and goals. Nick helped me ge More

by ttoolman05
Recommend Dealer
Yes
Employees Worked With
Nick
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Sep 05, 2026 -

Key Ford of Rockland responded

Our service team is pleased we could assist with your Ford Maverick when others could not. Knowing you found our team courteous and attentive to your needs and goals is truly rewarding. Your five-star rating means a lot to us. Experience the Key Difference

September 02, 2026

Thorough and efficient service. Friendly! From the onset of Leasing the Vehicle to the regular maintenance, I have been very satisfied. More

by ableizzy
Service Price Transparency
Workmanship
Service Time
Service Communication
Recommend Dealer
Yes
Employees Worked With
Lucas Gray
5.0
This rating includes all reviews, with more weight given to recent reviews.
Nick Jones
5.0
This rating includes all reviews, with more weight given to recent reviews.
Caleb Wight
5.0
This rating includes all reviews, with more weight given to recent reviews.
Andrew Eggen
5.0
This rating includes all reviews, with more weight given to recent reviews.
TYLER GREEN
5.0
This rating includes all reviews, with more weight given to recent reviews.
TROY CRANE
5.0
This rating includes all reviews, with more weight given to recent reviews.
Hunter Shook
5.0
This rating includes all reviews, with more weight given to recent reviews.
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Sep 02, 2026 -

Key Ford of Rockland responded

Your mention of thorough, welcoming service highlights our service department’s dedication to caring for your Ford Bronco Sport. Knowing you’ve been very satisfied from leasing through regular maintenance means a lot to our team. Experience the Key Difference

August 30, 2026

I had a bad experience with an Explorer, in between Rockland Ford and Key Ford, Bad car, bad service, what a nightmare. Never thought in this lifetime I would go back. I decided to try one more time. T More

by papamac810
Service Price Transparency
Workmanship
Service Time
Service Communication
Recommend Dealer
Yes
Employees Worked With
Seth Batty
5.0
This rating includes all reviews, with more weight given to recent reviews.
Caleb Wight
5.0
This rating includes all reviews, with more weight given to recent reviews.
Print
Aug 30, 2026 -

Key Ford of Rockland responded

Hearing you feel at home with our service department after exploring other Ford models means a lot to us. We’re pleased we could deliver the reliable service you expected on your Lincoln Navigator. Experience the Key Difference

August 28, 2026

They have vehicles on the lot that shouldn't be until repairs are done. Salespeople don't care if they sell anything because paid by the hour instead of commission. And service department can never get r More

by may07PK
Recommend Dealer
No
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Sep 03, 2026 -

Key Ford of Rockland responded

We're sorry that you didn't have a completely satisfying visit. We'd love the opportunity to address any issues with our team here. If you don't mind, please reach out to us; we would love to address your concerns. Thank you for your time.

August 28, 2026

GREAT experience with the crew in Thomaston. The General Manager wants to sell vehicles, the Sales Department walks you through everything, and the Finance Manager will make it all painless for More

by cfaa95
Sales Price Transparency
Trade-in Experience
Purchase Time
Finance Experience
Recommend Dealer
Yes
Employees Worked With
Nick Jones
5.0
This rating includes all reviews, with more weight given to recent reviews.
Seth Batty
5.0
This rating includes all reviews, with more weight given to recent reviews.
TYLER GREEN
5.0
This rating includes all reviews, with more weight given to recent reviews.
Print
Aug 28, 2026 -

Key Ford of Rockland responded

Your comments about our sales process, finance team, and leadership’s dedication reflect exactly what we aim to deliver. Knowing your feedback about a seamless and thorough purchase of your new Ford F-350 means a lot to our team. Experience the Key Difference

August 26, 2026

Was able to make a quick appointment. The service department was quick and answered any questions I had More

by xulfurs
Recommend Dealer
Yes
Employees Worked With
Caleb Wight
5.0
This rating includes all reviews, with more weight given to recent reviews.
Other Employees : Caleb Wight
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Aug 27, 2026 -

Key Ford of Rockland responded

Knowing that scheduling a quick appointment was simple and our service department could address all your questions is rewarding. Thank you for the five-star rating, and we look forward to caring for your Maverick anytime you need us. Experience the Key Difference

August 22, 2026

Everyone was very friendly and helpful. Will definitely be recommending them to anyone i know who is in the market for a car. More

by jessmarie840607
Purchase Time
Recommend Dealer
Yes
Employees Worked With
Seth Batty
5.0
This rating includes all reviews, with more weight given to recent reviews.
Andrew Eggen
5.0
This rating includes all reviews, with more weight given to recent reviews.
Print
Aug 22, 2026 -

Key Ford of Rockland responded

Knowing that you found everyone friendly and helpful means a lot to our team. It was a pleasure assisting you with your purchase of the used Mitsubishi Outlander Sport. We’re thrilled you’ll recommend us to friends in the market for a car. Experience the Key Difference

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