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Key Ford of Rockland

Thomaston, ME

Overview
Employees
Reviews
Vehicles
4.5
498 Reviews
Key Ford of Rockland is a proud member of the Key Auto Group. We make the car buying process very simple by displaying the lowest price on the window. We believe there is more to buying a vehicle than worrying about the price. For that reason, Key Auto has simplified that process for our customers. When we price a vehicle, we take the following into consideration: 1) market conditions, 2) what the area dealers are selling them for, 3) Kelly Blue Book* retail. This way, when you leave a Key Auto Dealership, you're confident you've received the absolute best deal.
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2 Moody Dr

Thomaston, ME

04861

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Showing 498 reviews

October 12, 2026

They are playing on the phones too much to deal with me or anyone else . More

by Bull122271
Recommend Dealer
No
Employees Worked With
Caleb Wight
5.0
This rating includes all reviews, with more weight given to recent reviews.
Other Employees : Caleb Wight
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October 07, 2026

The sales staff was great, the process seamless, and the vehicle is just as I hoped. A solid experience! More

by gh
Sales Price Transparency
Trade-in Experience
Purchase Time
Finance Experience
Recommend Dealer
Yes
Employees Worked With
Seth Batty
5.0
This rating includes all reviews, with more weight given to recent reviews.
Andrew Eggen
5.0
This rating includes all reviews, with more weight given to recent reviews.
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Oct 07, 2026 -

Key Ford of Rockland responded

We’re glad the purchase process felt effortless and that your new F-250 lives up to your expectations. Hearing your praise about our sales staff and how smoothly everything went means a lot to our team. Experience the Key Difference

October 05, 2026

Professional service, friendly staff, clean facilities Nothing more to say, I recommend the dealership to people I know More

by gpajor8127
Recommend Dealer
Yes
Employees Worked With
Caleb Wight
5.0
This rating includes all reviews, with more weight given to recent reviews.
Other Employees : Caleb Wight
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Oct 06, 2026 -

Key Ford of Rockland responded

Your note about our professional service, friendly staff, and clean facilities reflects the high standards our service department strives for. Knowing that you recommend our dealership to people you know means a lot to Caleb and our team. Experience the Key Difference

October 05, 2026

Very helpful. Did exactly what they said they would in a fair time frame. Got the exact vehicle we wanted. No heavy pressure and the best price in Maine. Responded More

by charger.marine
Sales Price Transparency
Trade-in Experience
Purchase Time
Recommend Dealer
Yes
Employees Worked With
Lucas Gray
5.0
This rating includes all reviews, with more weight given to recent reviews.
TYLER GREEN
5.0
This rating includes all reviews, with more weight given to recent reviews.
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Oct 05, 2026 -

Key Ford of Rockland responded

Knowing that our timely updates and pressure-free approach met your expectations means a lot to us. We’re pleased we could secure your new Ford F-350 at a competitive price and keep everything on track, even coming in on our day off. Your recommendation means a great deal to our team. Experience the Key Difference

October 05, 2026

Very happy with the salesman they worked hard to get me the deal and payment I was comfortable with More

by Holbrookd03
Sales Price Transparency
Trade-in Experience
Purchase Time
Finance Experience
Recommend Dealer
Yes
Employees Worked With
Seth Batty
5.0
This rating includes all reviews, with more weight given to recent reviews.
TROY CRANE
5.0
This rating includes all reviews, with more weight given to recent reviews.
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Oct 05, 2026 -

Key Ford of Rockland responded

We’re glad the buying process for your new F-150 felt comfortable, and our sales team could find a deal that suited you. Knowing you’re happy with the payment means a lot to us. Experience the Key Difference

October 04, 2026

I found myself in a very unusual situation. My already owned RAV4 ( used and paid one payment on) was totaled as it sat in my driveway. The driver was distracted and speeding. Kyle Hamilton was More

by Scottfamily1
Sales Price Transparency
Purchase Time
Finance Experience
Recommend Dealer
Yes
Employees Worked With
Hunter Shook
5.0
This rating includes all reviews, with more weight given to recent reviews.
Other Employees : Kyle, Hamilton
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Oct 04, 2026 -

Key Ford of Rockland responded

Knowing that our attentive service and clear communication helped you through such an unexpected situation means a lot to our team. We’re glad we could find the right Toyota RAV4 Hybrid for you in Western Pennsylvania and answer all your questions. It’s gratifying to know our friendly follow-up met your expectations. Experience the Key Difference

September 30, 2026

Key Ford and Jesse Hallock make service and repairs easy, they take care of details and make arrangements that are necessary. Thank you for a great team. More

by kylierigano
Recommend Dealer
Yes
Employees Worked With
Jesse Hallock
5.0
This rating includes all reviews, with more weight given to recent reviews.
Other Employees : Jesse Hallock
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Sep 30, 2026 -

Key Ford of Rockland responded

Your note about our attention to detail and seamless arrangements reflects how our service team takes on each job. It’s rewarding to know that Jesse and our team made the service on your Ford Bronco effortless. Your praise and five-star rating mean a great deal to us. Experience the Key Difference

September 26, 2026

Nick Jones, and Seth were great as always. I knew what I wanted and they made it happen. More

by clavoie1224
Recommend Dealer
Yes
Employees Worked With
Claire Eugley
5.0
This rating includes all reviews, with more weight given to recent reviews.
Other Employees : Claire Eugley
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Sep 26, 2026 -

Key Ford of Rockland responded

We’re glad your new Ford F-150 matched exactly what you had in mind. Knowing that our sales team could turn your vision into reality is rewarding. Experience the Key Difference

September 17, 2026

The service guys are nice. We usually deal with Caleb, everyone's been good so far. I've been a Ford guy all my life and we were going to write off Ford for good after Covid an More

by William
Service Price Transparency
Workmanship
Service Time
Service Communication
Recommend Dealer
Yes
Employees Worked With
Caleb Wight
5.0
This rating includes all reviews, with more weight given to recent reviews.
Print
Sep 17, 2026 -

Key Ford of Rockland responded

Knowing you find Caleb and our service team welcoming means a lot to us. We’re pleased we could provide maintenance options that help you save on your Ford F-250. Thank you for trusting us and recommending our dealership; when you’re ready for your next vehicle, we’re here to help. Experience the Key Difference

Sep 18, 2026 -

William responded

Thanks, it's hard to find a dealership with people you can trust these days who won't rip you off! To be honest, my wife & I started going to Key because someone I had been loyal to for YEARS had been cannibalizing parts off our vehicles to fix his used vehicles from auction! It took a little while for us to figure it out and be sure but it's true. He also conned me out of a vehicle he wouldn't pass inspection on. First, it was "I can't pass it because the tires", then the windshield after that! So, I did those things then he said he had to pull the seat's out and cut a hole in the floor for some bullshit on top of the fuel tank and then after all that bullshit, he told me he wouldn't pass it because of rocker panel rust under the plastic. It was after all that I had the epiphany. Any way, it was my Subaru and it is Darrel Winchenbach at Wink's in Waldoboro. Yup, I said it and it's all true. Just passing it on. I trusted him because I was trying to help a small local businessman "the little guy". He's been around forever too. We felt pretty stupid for a while, but we realized it was "him" problem not an "us" problem. I'm not stupid, I was a wrench and a motor sergeant in the Army, and I don't have a shop or garage, and I don't want to work on my own stuff out in the elements any more in friggin' Maine. Were in our 50's, and I'm all beat up from years of Service to our great Country and everything else. I just don't want to do it any more without the creature comforts ya know and I'm burnt from all the stress. I told Caleb I needed a new home as local as possible to take our vehicles and ya'll welcomed us. So, if you don't screw us, we'll probably keep coming back! Thanks, William

September 13, 2026

Kyle is trustworthy nice he is the best Kyle is understanding and he is great at the job he does More

by Thomasward461
Recommend Dealer
Yes
Employees Worked With
Kyle Hamilton
Print
Sep 13, 2026 -

Key Ford of Rockland responded

Our service department enjoyed working on your Honda HR-V. Hearing you found our team trustworthy and understanding is very rewarding. Experience the Key Difference

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