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Land Rover Princeton

Princeton, NJ

5.0
3,261 Reviews
When Land Rover Princeton opened its doors to the community in August of 1996, we were on a mission to offer our customers the best sales and service experience possible. We have made it our commitment to treat our customers fairly, honestly, and openly each and every day for the past twenty-two years. This dedication has earned Land Rover Princeton the National DealerRater Dealer of the Year for the past 5 years! In addition, our team has earned the DealerRater Customer Satisfaction Award for the past 8 years, based on our customers’ feedback on their experience at our dealerships. Our team is committed to make every customer's car buying experience as positive and pleasant as possible. With our competitive transparent pricing, we eliminate the pushy salespeople and “hard sell” tactics, and offer our customers upfront pricing which includes all the rebates and incentives they are eligible for ON TOP OF our promise that we will NEVER price any of our new vehicles over MSRP or subject you to additional dealer mark up fees. We are proud to be your one-stop-shop in Mercer County, NJ for new, certified, and preowned Land Rover models, parts and service.
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958 US 206

Princeton, NJ

08540

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Showing 3,261 reviews

June 11, 2026

Very easy to work with no pressure , from sales to General manager and finance manager . More

by rlf1965
Sales Price Transparency
Trade-in Experience
Purchase Time
Recommend Dealer
Yes
Employees Worked With
Frank DeCraine
5.0
This rating includes all reviews, with more weight given to recent reviews.
Dan Keane
5.0
This rating includes all reviews, with more weight given to recent reviews.
Andre Mutone
5.0
This rating includes all reviews, with more weight given to recent reviews.
June 08, 2026

The entire staff was amazing. Dan was fantastic and got us exactly what we wanted! More

by Charlie + Jen
Sales Price Transparency
Trade-in Experience
Purchase Time
Finance Experience
Recommend Dealer
Yes
Employees Worked With
Daniel Harden
5.0
This rating includes all reviews, with more weight given to recent reviews.
Dan Keane
5.0
This rating includes all reviews, with more weight given to recent reviews.
Jun 09, 2026 -

Land Rover Princeton responded

Glad you were able to find the perfect car. Thank you for choosing Land Rover Princeton and congratulations on your purchase.

June 02, 2026

Shawn and the rest of the LRP team were a pleasure to work with from start to finish. Friendly, receptive, patient and ultimately an outstanding experience. More

by jayoung240
Sales Price Transparency
Trade-in Experience
Purchase Time
Finance Experience
Recommend Dealer
Yes
Employees Worked With
Frank DeCraine
5.0
This rating includes all reviews, with more weight given to recent reviews.
Andre Mutone
5.0
This rating includes all reviews, with more weight given to recent reviews.
Shawn Rhodes
5.0
This rating includes all reviews, with more weight given to recent reviews.
Jun 05, 2026 -

Land Rover Princeton responded

So happy to hear that our Land Rover Princeton team took care of you. Thank you for the review and congratulations on your new car!

May 29, 2026

Could not have had an easier more pleasurable experience from start to finish. Professionalism personified. Best new car experience ever. More

by Nsanfilippo
Sales Price Transparency
Purchase Time
Finance Experience
Recommend Dealer
Yes
Employees Worked With
Frank DeCraine
5.0
This rating includes all reviews, with more weight given to recent reviews.
Dan Keane
5.0
This rating includes all reviews, with more weight given to recent reviews.
Andre Mutone
5.0
This rating includes all reviews, with more weight given to recent reviews.
May 30, 2026 -

Nsanfilippo responded

Thanks to the team at LR Princeton - zero angst, the answer is always yes, no pressure and an awesome SUV!

Jun 05, 2026 -

Land Rover Princeton responded

Great! Always happy to hear that our customers are completely satisfied. Thank you for taking the time to write the review and congratulations on your new purchase.

May 28, 2026

Quick fair process, no pressure sales tactics, GM Frank and Joel are true professionals! I will be recommending family and friends to buy their next vehicle at Land Rover Princeton. More

by Dave
Sales Price Transparency
Purchase Time
Finance Experience
Recommend Dealer
Yes
Employees Worked With
Joel Mironov
5.0
This rating includes all reviews, with more weight given to recent reviews.
Frank DeCraine
5.0
This rating includes all reviews, with more weight given to recent reviews.
May 28, 2026 -

Land Rover Princeton responded

We appreciate you taking the time to write a review and for recognizing Frank DeCraine and Joel Mironov for their hard work. Thank you also for choosing Land Rover Princeton.

May 14, 2026

Very patient and took the time to work with me. I would highly recommend Jeannette and Land Rover Princeton. More

by Jack Jack
Sales Price Transparency
Purchase Time
Finance Experience
Recommend Dealer
Yes
Employees Worked With
Jimmy Krail
5.0
This rating includes all reviews, with more weight given to recent reviews.
Michael Krail
5.0
This rating includes all reviews, with more weight given to recent reviews.
Frank DeCraine
5.0
This rating includes all reviews, with more weight given to recent reviews.
Jeannette Macpherson
5.0
This rating includes all reviews, with more weight given to recent reviews.
May 20, 2026 -

Land Rover Princeton responded

Thank you for your review and for recognizing Jeannette for her work. Welcome to the Land Rover Princeton family.

May 14, 2026

Excellent service. Immediate updates and support throughout the process. Seemless experience in purchasing my car. Joel is awesome. More

by Kiran K
Sales Price Transparency
Purchase Time
Finance Experience
Recommend Dealer
Yes
Employees Worked With
Joel Mironov
5.0
This rating includes all reviews, with more weight given to recent reviews.
Wali Baba
5.0
This rating includes all reviews, with more weight given to recent reviews.
May 20, 2026 -

Land Rover Princeton responded

Thank you for the 5 stars and for recognizing Joel along with our team at Land Rover Princeton. Congratulations on your new car.

May 13, 2026

Amazing. Great to work with. Very professional and enjoyable to work with. Highly recommended Shawn More

by TRS
Sales Price Transparency
Purchase Time
Finance Experience
Recommend Dealer
Yes
Employees Worked With
Michael Krail
5.0
This rating includes all reviews, with more weight given to recent reviews.
Shawn Rhodes
5.0
This rating includes all reviews, with more weight given to recent reviews.
May 20, 2026 -

Land Rover Princeton responded

We appreciate you taking the time to write a review. Thank you for the kind words and for recognizing Shawn. Welcome to the Land Rover Princeton family.

May 08, 2026

Very helpfull and made the process easier. He started the paperwork ahead of time so we would be there for to long More

by Yuri
Sales Price Transparency
Trade-in Experience
Purchase Time
Finance Experience
Recommend Dealer
Yes
Employees Worked With
Shawn Rhodes
5.0
This rating includes all reviews, with more weight given to recent reviews.
May 20, 2026 -

Land Rover Princeton responded

Thanks for the 5 stars and for taking the time to write a review. We appreciate you giving us such a positive response. Congratulations on your purchase.

May 04, 2026

I had an amazing experience at the dealership - Joel, Frank, Jimmy, and Mike truly took great care of me from start to finish. My family has trusted them for over two decades, so it meant a lot to contin More

by Katie.winge
Sales Price Transparency
Purchase Time
Finance Experience
Recommend Dealer
Yes
Employees Worked With
Jimmy Krail
5.0
This rating includes all reviews, with more weight given to recent reviews.
Michael Krail
5.0
This rating includes all reviews, with more weight given to recent reviews.
Joel Mironov
5.0
This rating includes all reviews, with more weight given to recent reviews.
Frank DeCraine
5.0
This rating includes all reviews, with more weight given to recent reviews.
May 08, 2026 -

Land Rover Princeton responded

Thank you for the 5 Stars. We truly appreciate you recognizing our Land Rover Princeton team. Congratulations on your purchase.

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