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Long Cadillac

Southborough, MA

Overview
Employees
Reviews
Vehicles
4.8
326 Reviews
The team at Long Cadillac would like to welcome you to our dealership in Southborough, where we’re confident you’ll find the vehicles you’re looking for at a price you can afford. Come and check out our full selection of new Cadillac vehicles, or get a great deal on a reliable pre-owned model. No matter which vehicle you decide on, our professional finance team will help you get settled with a competitive financing or lease plan. When you’re looking for quality auto maintenance and repairs near Southborough, you can always count on the professional technicians in our Cadillac service department as well, where we handle everything from oil changes and filter replacements to powertrain and drivetrain repairs. Schedule an appointment today, or purchase parts from us to handle maintenance and repairs on your own. Lots of folks in Southborough count on the high-quality vehicles and services found at Long Cadillac, and we look forward to living up to our reputation every day. Stop in and see us today, or contact our staff with any questions.
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218 Turnpike Rd. (Rt. 9)

Southborough, MA

01772

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Showing 326 reviews

December 18, 2025

Very good No It was a very pleasant experience thank you Have a merry Christmas More

by Bdaniel
Recommend Dealer
Yes
Employees Worked With
Brian Wilcox
5.0
This rating includes all reviews, with more weight given to recent reviews.
Other Employees : Brian Wilcox
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December 18, 2025

Very good No It was a very pleasant experience thank you Have a merry Christmas More

by Bdaniel
Recommend Dealer
Yes
Employees Worked With
Brian Wilcox
5.0
This rating includes all reviews, with more weight given to recent reviews.
Other Employees : Brian Wilcox
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December 15, 2025

I had been waiting for a long time just change the chrome stripe on the wheel. More

by luke20230720
Recommend Dealer
Yes
Employees Worked With
Dana
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December 15, 2025

*Extremely professional *A great experience *A beautiful car that checked all the boxes! * I felt valued as a consumer. More

by PAULL12
Recommend Dealer
Yes
Employees Worked With
Brian Wilcox
5.0
This rating includes all reviews, with more weight given to recent reviews.
Other Employees : Brian Wilcox
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December 14, 2025

The Best. Easy and pleasant to work with. So kind to their clients. #1 dealer! More

by sarsen10
Recommend Dealer
Yes
Employees Worked With
Brian Wilcox
5.0
This rating includes all reviews, with more weight given to recent reviews.
Other Employees : Brian Wilcox
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December 14, 2025

Best dealership which is why we remain loyal. Service department is consistently awesome. Always satisfied. More

by Petal
Service Price Transparency
Workmanship
Service Time
Service Communication
Recommend Dealer
Yes
Employees Worked With
Brian Wilcox
5.0
This rating includes all reviews, with more weight given to recent reviews.
Jody Smith
5.0
This rating includes all reviews, with more weight given to recent reviews.
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December 13, 2025

Very professional, organized, helpful. Maybe the best buying experience we have ever had Would highly recommend to others. More

by bryan_gava
Recommend Dealer
Yes
Employees Worked With
Darryl Dudyak
5.0
This rating includes all reviews, with more weight given to recent reviews.
Other Employees : Darryl Dudyak
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December 12, 2025

Big thanks to Long Cadillac sales and service department, there out standing professional and timely help has my car fixed and back on the road so that I could still get to my destination on time More

by jamesgolden0
Service Price Transparency
Workmanship
Service Time
Service Communication
Recommend Dealer
Yes
Employees Worked With
Brian Jones
5.0
This rating includes all reviews, with more weight given to recent reviews.
Andrew Parker
5.0
This rating includes all reviews, with more weight given to recent reviews.
Tohm Palaima
5.0
This rating includes all reviews, with more weight given to recent reviews.
Brian Wilcox
5.0
This rating includes all reviews, with more weight given to recent reviews.
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December 10, 2025

The hit a car carrier with my truck and then I was told the I am lucky they told me because they could have just put a used tire on my Escalade and not told me. More

by GENTILERL
Service Price Transparency
Workmanship
Service Time
Service Communication
Recommend Dealer
No
Employees Worked With
Service manager and Darren
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Dec 11, 2025 -

Long Cadillac responded

As we discussed, we had a minor incident with your vehicle during the recent storm in which we accidently ran over the edge of the ramp of a car carrier resulting in slicing the sidewall of one tire. We told you that we would obviously replace this tire, as we should, and we were met with a rude, condescending and unwarranted attitude to three different employees (on three different occasions), demanding that we replace all 4 tires. Our relatively minor mistake doesn't yield an opportunity to take advantage of a business for thousands of dollars in repairs and to mistreat our employees. We were upfront from the start and reiterated that there were other repair options including using a like brand, quality tire from a company owned vehicle. The final resolution of providing two tires was extremely generous in this situation especially considering how our staff was treated.

Dec 16, 2025 -

GENTILERL responded

You a lying. I was not rude to anyone but you. When I spoke to the service manager I was not rude. I simply ask how did you hit a car carrier in a very large parking lot. He even was not sure how this happened. When I requested four new tire it was you that suggested that you did me a favor by even telling me you hit the car carrier. In fact you stated you could have just replaced my tire with a used tire and not said anything. So the only rude person to that point was you. But you are correct once you suggested that this was even an option, I did tell you, with you saying this maybe Long is not the dealer I want to deal with. You are the one that hung up, in addition when my wife's handicap plaque went missing you just simply reply that it was not your issue. When the plaque has been in that SUV since the day I purchased it. From this point forward I will purchase my new Cadillacs at a Colonial Cadillac and I will have my service completed at any GM dealer but yours. You are the rudest person that I ever met. Your Service Manger is a nice person you should take some lessens

November 29, 2025

We were in for service of the three recalls on the Escalade. We will definitely purchase our next vehicle from long as well More

by bballmom0
Recommend Dealer
Yes
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