Dealer Reviews
Cars for Sale
Dealer Log In
All Salespeople
Sales Department
Lou Bachrodt Auto Mall
Rockford, IL
2,317 Reviews
Welcome to Lou Bachrodt Auto Mall, where exceptional customer service has driven everything we do for generations. Proudly serving Rockford, Illinois, and the surrounding region, we offer an extensive selection of new Chevrolet, Buick, GMC, Volkswagen, and BMW models, along with one of the area's largest inventories of quality pre-owned cars, trucks, and SUVs.
As a family-owned dealership, we've built our reputation on honesty, transparency, and treating every customer like a neighbor. Whether you're shopping for your next vehicle, servicing your current one, or exploring financing options, our experienced team is committed to making every step of your journey simple, enjoyable, and stress-free.
At Lou Bachrodt Auto Mall, we're here for more than just the sale, we're here to earn your trust for years to come.
Read More
This rating includes all dealership reviews, with more weight given to recent reviews.
Sales Price Transparency
Service Price Transparency
Trade-in Experience
Purchase Time
Finance Experience
Workmanship
Service Time
Service Communication
Hours
Sales/Showroom
Monday 9:00 AM - 8:00 PM
Tuesday 9:00 AM - 8:00 PM
Wednesday 9:00 AM - 8:00 PM
Thursday 9:00 AM - 8:00 PM
Friday 9:00 AM - 8:00 PM
Saturday 9:00 AM - 6:00 PM
Sunday Closed
Service
Monday 7:00 AM - 6:00 PM
Tuesday 7:00 AM - 6:00 PM
Wednesday 7:00 AM - 6:00 PM
Thursday 7:00 AM - 6:00 PM
Friday 7:00 AM - 6:00 PM
Saturday 8:00 AM - 2:00 PM
Sunday Closed
Parts
Monday 7:00 AM - 6:00 PM
Tuesday 7:00 AM - 6:00 PM
Wednesday 7:00 AM - 6:00 PM
Thursday 7:00 AM - 6:00 PM
Friday 7:00 AM - 6:00 PM
Saturday 8:00 AM - 2:00 PM
Sunday Closed
Filter Reviews By Type
Showing 2,317 reviews
October 05, 2026
Original complaint still showing after approx $4000. . Repairs to find out it was not fixable . Repairs to find out it was not fixable More
by maplecrestmarie
Verified CustomerEmployees Worked With
Other Employees :
Mike BMW Service
October 02, 2026
Jeremiah was easy to work with and made our car shopping experience quick, easy and enjoyable. experience quick, easy and enjoyable. More
by C.A.CHRISTIANSEN
October 01, 2026
The services that I had done on my Traverse where complete within a reasonable time. Julian was great. Kept me informed, and when it was done. He was professional the whole time. Thank you. complete within a reasonable time. Julian was great. Kept me informed, and when it was done. He was professional the whole time. Thank you. More
by namcg57
Employees Worked With
Julian Gonzalez
September 29, 2026
Well alssya is so nice in customer service, she did all what she had said to me regarding my car . Thank you so much. We are glad well come another car in our family. Thank you what she had said to me regarding my car . Thank you so much. We are glad well come another car in our family. Thank you More
by MJRENAKA1985
Employees Worked With
September 28, 2026
The process was actually very fast. Everyone we worked with was very kind and laid back. It was quite smooth. Everyone we worked with was very kind and laid back. It was quite smooth. More
by kg
September 22, 2026
This dealership in their service department are thieves. Any excuse they could use to get a extra dollar. They will, I do not recommend this dealership to anybody. It's easier to go out of town. Any excuse they could use to get a extra dollar. They will, I do not recommend this dealership to anybody. It's easier to go out of town. More
by prymetyme67
Employees Worked With
September 21, 2026
Excellent all around: ease of scheduling an appointment, being greeted when I arrived, and a quick turnaround on the service! being greeted when I arrived, and a quick turnaround on the service! More
by christopher.meiter
Employees Worked With
