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Lou Bachrodt Auto Mall

Rockford, IL

4.4
2,317 Reviews
Welcome to Lou Bachrodt Auto Mall, where exceptional customer service has driven everything we do for generations. Proudly serving Rockford, Illinois, and the surrounding region, we offer an extensive selection of new Chevrolet, Buick, GMC, Volkswagen, and BMW models, along with one of the area's largest inventories of quality pre-owned cars, trucks, and SUVs. As a family-owned dealership, we've built our reputation on honesty, transparency, and treating every customer like a neighbor. Whether you're shopping for your next vehicle, servicing your current one, or exploring financing options, our experienced team is committed to making every step of your journey simple, enjoyable, and stress-free. At Lou Bachrodt Auto Mall, we're here for more than just the sale, we're here to earn your trust for years to come.
Contact Dealership

7070 CHERRYVALE N BLVD

Rockford, IL

61112

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Top Reviewed Employees

Nathaniel Groebner at Lou Bachrodt Auto Mall

Nathaniel Groebner

Imports Manager
4.7
This rating includes all reviews, with more weight given to recent reviews.
Sam Ferrille at Lou Bachrodt Auto Mall

Sam Ferrille

Customer Experience Manager
4.6
This rating includes all reviews, with more weight given to recent reviews.
Barb Madisen at Lou Bachrodt Auto Mall

Barb Madisen

Sales Specialist
4.6
This rating includes all reviews, with more weight given to recent reviews.
Adam Dokken at Lou Bachrodt Auto Mall

Adam Dokken

Sales Specialist
4.5
This rating includes all reviews, with more weight given to recent reviews.

Latest Reviews

October 05, 2026

Original complaint still showing after approx $4000. . Repairs to find out it was not fixable More
by maplecrestmarie Verified Customer

Employees Worked With

Nathaniel Groebner
5.0
This rating includes all reviews, with more weight given to recent reviews.
Araceli Aguilar
5.0
This rating includes all reviews, with more weight given to recent reviews.
Jeremiah Moore
5.0
This rating includes all reviews, with more weight given to recent reviews.
Other Employees : Mike BMW Service

October 05, 2026

Went above and beyond to make sure things went quickly. Even put on the Cubs game for us so we didn't miss anything. More
by kg Verified Customer

Employees Worked With

Jade

October 02, 2026

Jeremiah was easy to work with and made our car shopping experience quick, easy and enjoyable. More
by C.A.CHRISTIANSEN Verified Customer

Employees Worked With

Nathaniel Groebner
5.0
This rating includes all reviews, with more weight given to recent reviews.
Jeremiah Moore
5.0
This rating includes all reviews, with more weight given to recent reviews.

Photos & Amenities

  • After Hours Drop-Off
  • Authorized Accessories Store
  • Authorized Parts Store
  • Children's Play Room
  • Customer Lounge Area
  • Drive-In Service
  • Express Service
  • Free Coffee
  • Free Loaner Cars
  • Free WiFi
  • Home Delivery
  • Instant Financing
  • No Contact Transactions
  • Pet Friendly
  • Quick Lube
  • Shuttle Service
  • Television
  • Vending Machines