
Premier Subaru
Branford, CT
Hours
Sales/Showroom
Monday 9:00 AM - 7:00 PM
Tuesday 9:00 AM - 7:00 PM
Wednesday 9:00 AM - 7:00 PM
Thursday 9:00 AM - 7:00 PM
Friday 9:00 AM - 6:00 PM
Saturday 9:00 AM - 5:00 PM
Sunday 11:00 AM - 4:00 PM
Service
Monday 7:00 AM - 6:00 PM
Tuesday 7:00 AM - 6:00 PM
Wednesday 7:00 AM - 6:00 PM
Thursday 7:00 AM - 6:00 PM
Friday 7:00 AM - 6:00 PM
Saturday 7:00 AM - 4:00 PM
Sunday Closed
Parts
Monday 7:00 AM - 6:00 PM
Tuesday 7:00 AM - 6:00 PM
Wednesday 7:00 AM - 6:00 PM
Thursday 7:00 AM - 6:00 PM
Friday 7:00 AM - 6:00 PM
Saturday 7:00 AM - 4:00 PM
Sunday Closed
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Mark was a fantastic person to help me buy my very first car. He was friendly and enthusiastic, and above all patient. I was very nervous about being at a dealership for the first time, and concerned about car. He was friendly and enthusiastic, and above all patient. I was very nervous about being at a dealership for the first time, and concerned about being able to afford a car payment. He worked with the finance department and was able to get me a loan even though the car I purchased was only $6000. For many people this may not seem like much of a sum, but for someone's first car payment out of college, it was a big deal for me. I was very pleased with Mark. The service department even took the time to fix my sister's car (not a Subaru, not even purchased at this dealership!) when it was acting up. Mark even called a few times to check up on me and my dream car after the sale was made. Unfortunately, I did have a bit of an issue with Rodney in the finance department. Initially I was given an uneasy impression when, upon meeting him, he scolded Mark in front of me for something small like forgetting to give me the change of address sticker for my license. When the paper work started, Rodney made a few off-handed comments that made me feel badly that I could only afford a lesser priced car, and made me a bit concerned about the higher mileage. ("Your credit's okay but I'm surprised the bank even allowed you to finance for such a small amount" "(insurance option discussion)....because it has SO many miles on it." There were times that I was told to get out of the office while I made calls to the DMV and my insurance company because other people needed to be helped. (Understandable, but the delivery on such things should be said delicately.) In the end, Rodney came through and helped me with a complicated registration process with the DMV, for which I was very grateful. All in all, I just wish he was a bit more professional. Even though I couldn't finance a brand new car, I was still a customer and would have appreciated a more friendly experience. I have many friends who need to buy cars in the lower price range and would still recommend the dealership. Sometimes we all need a little reminder that even the little things we do and say at work affect the customer, something that Mark definitely understood, and which I appreciated very much. More
I purchased a 2013 Subaru Outback from Premier Subaru. They had the most competitive price based upon my multistate search. After the purchase, the factory was really slow to build my vehicle but their Sa They had the most competitive price based upon my multistate search. After the purchase, the factory was really slow to build my vehicle but their Sales team was able to find my exact make/model/color/accessories at another dealership and drove it down for me. They explained everything clearly (from the paperwork to the options on the car). I never felt pressured and would certainly purchase another Outback from this dealership again. More
This is my first car purchase in a long time and first time to be driving after 2 years. Daniel was extremely patient with me, explaining the most basic aspects of the car and buying experience. For a s time to be driving after 2 years. Daniel was extremely patient with me, explaining the most basic aspects of the car and buying experience. For a stressful process, he did his best to smooth out all the bumps and pressures. I would definitely recommend working with him, and all the people at Premier were exceptionally friendly. They are certainly customer-centric, which is refreshing. More
I'm from Western Massachusetts and I found this dealership on one of the internet sites. The price of the 2012 Subaru Legacy Limited was so far below others that I called to find out whether the c dealership on one of the internet sites. The price of the 2012 Subaru Legacy Limited was so far below others that I called to find out whether the car had been in an accident. I spoke with Herman Winston and he immediately faxed and email me the Carfax Report which was clean. I drove down to the dealership and Herman was busy with other customers. So I met with Dan , who brought me to the vehicle and went through it with me. He was very knowledgeable with regard to the vehicle. He also had another customer so I met with Scott, who took me on a test drive. Although one might think that being shuffled between 3 salesmen would be annoying, I was happy to be given the information by the others while I was waiting for Herman as I had traveled an hour and the dealership was closing. I sat with Herman and we had to work out some issues on my trades as I was trading 2 vehicles but only had one with me. I told him if the deal was going to be done I only wanted to make one more trip. The deal was done because Herman worked his butt off to make it happen. Will gave me a fair price for my trade and Rodney got the paperwork done very quickly. I would highly recommend all of these people, especially Herman, who came out with a bucket and a brush and cleaned the wheels before we left because he wasn't satisfied with how they looked. Great buying experience! More
Since my husbands passing 6 years ago this is the 3rd time I've had to lease on my own. Herman Winston is the first car salesman that I have felt was honest, friendly, and informative all rolled into on time I've had to lease on my own. Herman Winston is the first car salesman that I have felt was honest, friendly, and informative all rolled into one. For the first time I walked away feeling good about my car lease. I would highly recommend Herman to my friends in need of a new, used, or leased vehicle. Josephine Loschiavo More
Had urgent need for car - used or new. Salesman was not pushy. Let me arrive at my own decision. Sales process was easy and quick. Was in my new car in less than 24 hours. Warranties and oil change program pushy. Let me arrive at my own decision. Sales process was easy and quick. Was in my new car in less than 24 hours. Warranties and oil change program seem to be good, although have not used them yet. More
My experience with Premier Subaru was amazing. From the moment I walked into the dealership, Tammy and Daniel were nothing but helpful, cheerful, and friendly. Daniel showed me the Subaru Impreza I had see moment I walked into the dealership, Tammy and Daniel were nothing but helpful, cheerful, and friendly. Daniel showed me the Subaru Impreza I had seen on the website, and when I was concerned with the trunk space in the car and whether it would fit all my soccer equipment for practices, Daniel showed me a few other options, along with setting me up to bring all of my gear to the dealership and drive the Impreza to practice to ensure everything would fit comfortably. His outside of the box thinking and great customer service sold my on not only the car but the dealership. Daniel and Tammy made me feel at ease at what can be a very stressful process. Thanks again! More
My boyfriend and I came all the way from Long Island, NY to trade in his 2003 Mach 1 Mustang for his dream car, a Subaru WRX. We were warmly welcomed by all the staff, specifically Barb Mullen. Not only did to trade in his 2003 Mach 1 Mustang for his dream car, a Subaru WRX. We were warmly welcomed by all the staff, specifically Barb Mullen. Not only did she go above and beyond for us when it came to welcoming us, but she was informative, attentive and a complete PLEASURE to speak to. Our test drive was amazing, Vinny actually got a feel for the car, instead of a 10 minute drive that dealers usually give. Barb took us out to show us what this car was made of, and to see she loved driving stick, made her even more loveable!. We spent a total of 6 to 7 hours at the dealer including negotiations on his trade and other things such as paperwork. Not one complaint when it came to the hospitality of every individual in that establishment, but above all Barb will always stand out in my mind. The rating of 5/5 on almost every possible choice is clear; we came on a mission to find Vinny his car, at an amazing price that was never offered back home. The customer service and every other aspect is truly remarkable, one in which I'm still telling everyone about when they ask about Vinnys new car! Although I was more upset then Vinny as we drove away, leaving his gorgeous mustang on the lot, I knew Barb was right when she said it was for new, fresh start. It is amazing to see how comfortable Vinny is at driving, he loves everything about it. I cannot thank Premier enough for this amazing experience in buying a car, I know we will never find anything like this back home, as well as Cheryl who emailed Vinny back and forth multiple times answering any and all questions about the WRX listed on the website, she is the soul reason we came all the way from Long Island. But most importantly, I deep and gracious thank Barbara Mullen for the amazing, caring, and truly out of this world customer service and hospitality. She should be commended for her work, as well as perfect directions to Dairy Queen, Vinny left with his dream car, and I left with a full belly of ice cream we do not have on the Island!! More
Usually just the thought of going to a car dealer makes you feel stomach sick. Not so at Premier Subaru. The visit was wonderful. We actually enjoyed our experience with Premier and felt comfortable talkin you feel stomach sick. Not so at Premier Subaru. The visit was wonderful. We actually enjoyed our experience with Premier and felt comfortable talking with both Adam and Bob. We got a fair price on my new Subaru and would recommend them to our friends in a heart beat. Marsha and Jeff Sawdon More
Mark Gennette was very nice to work with. He listened to my needs and what I was looking for in the perfect car for me. was able to buy a beautiful pre-owned car and Mark made sure it was detailed and look my needs and what I was looking for in the perfect car for me. was able to buy a beautiful pre-owned car and Mark made sure it was detailed and look fabulous when I picked it up . He was very good and responded promptly to all my questions through texting since I have a very busy schedule and not always able to be on the phone. I was very happy working with him to find my car. Rodney was also very nice and carefully put together the best financing for me to drive away in my new car. The whole experience was painless, quick, they delivered all they said they would. I would highly recommend dealing with Premier if you need a nice new or pre-owned car that is superior to many others I have looked at. This is my first experience buying at this dealership, I am a woman and went there alone. They treated me very well and spoke to me about what my needs were. I am delighted with the relationship we have now established since I do not know if I will ever change the type of car I am now enjoying. The car and the experience exceeded my expectations! More