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Premier Subaru

Branford, CT

4.8
3,055 Reviews
PREMIER SUBARU IS HOME TO THE PREMIER ADVANTAGE BUYERS BENEFITS PACKAGE WHICH INCLUDES OUR PEACE OF MIND GUARANTEE -3 DAY EXCHANGE POLICY AVAILABLE ON EVERY NEW SUBARU WE SELL PLUS SO MUCH MORE! Premier Subaru is one of America's largest and highest rated Subaru dealerships. Premier Subaru is recognized as an elite Stellar Care Dealer by Subaru of America. In addition, Premier Subaru is AAA Approved and has received the A+ designation by the BBB. Premier Subaru is open for sales 7 days a week and service/parts 6 days a week. The company has a staff of certified Subaru technicians to ensure that you are completely satisfied with our work. In addition, repairs are covered for 12 months/unlimited mileage. Premier Subaru has one of the largest inventories of new Subaru models and used Subaru models in the Northeast. In addition, our Certified Preowned Subaru models are all priced under Kelley Blue Book.
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155 North Main Street

Branford, CT

06405

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Showing 3,055 reviews

September 08, 2022

Great place to purchase a car! ! Great people!! Great customer service!! Everyone’s very polite!! More

by Marissathiel
Customer Service
Friendliness
Recommend Dealer
Yes
Employees Worked With
Matt Keeney
5.0
This rating includes all reviews, with more weight given to recent reviews.
Other Employees : Neil Wetmore
Sep 11, 2022 -

Premier Subaru responded

Hi, we really appreciate your great feedback! We hope you continue to choose us for all your automotive needs! Take care!

September 06, 2022

I had a very good experience buying my new Subaru. Taylor Frawley was very professional and made the process very easy and comfortable. The finance department paperwork was also very efficient and exp More

by sonun1952
Customer Service
Friendliness
Price
Recommend Dealer
Yes
Employees Worked With
Rick Marino
5.0
This rating includes all reviews, with more weight given to recent reviews.
Taylor Frawley
5.0
This rating includes all reviews, with more weight given to recent reviews.
Jack Basciano
5.0
This rating includes all reviews, with more weight given to recent reviews.
Other Employees : Neil Wetmore
Sep 09, 2022 -

Premier Subaru responded

Hi, thanks for your praise and kind comments about our team. Please don't hesitate to reach out if there's anything additional we can do for you.

September 06, 2022

Great customer service by each and every employee we dealt with. Entire purchasing experience was made easy. Matt in sales has even made follow up calls. Glad to have Neil for Suburu University to help More

by mamashu
Customer Service
Friendliness
Price
Recommend Dealer
Yes
Employees Worked With
Robert Alvine
5.0
This rating includes all reviews, with more weight given to recent reviews.
Rick Marino
5.0
This rating includes all reviews, with more weight given to recent reviews.
Jack Basciano
5.0
This rating includes all reviews, with more weight given to recent reviews.
Matt Keeney
5.0
This rating includes all reviews, with more weight given to recent reviews.
Other Employees : Neil Wetmore
Sep 09, 2022 -

Premier Subaru responded

Hi Mamashu, thank you so much for your feedback! Our team will be very happy to hear about your kind words and high star rating! Our team is available should you require any extra help.

September 06, 2022

If I could give them zero stars I would. Awful communication about their hours and the timeline of services, despite my repeated attempts to contact them and clarify. Told me they would be c More

by Maddy
Customer Service
Quality Of Work
Friendliness
Price
Recommend Dealer
No
Employees Worked With
Maegan Collazo
Sep 06, 2022 -

Premier Subaru responded

We saw your review this morning and, it is obviously what we don’t want to see – especially from such a long standing customer. Our owner personally knows your family from Greater New Haven community involvement. We pulled our phone records and the text messages – as we do retain them for quality assurance. We can see that Maegan called twice and left you one message and attempted contact with you on Saturday afternoon to clarify a pickup time and advise that we were closed on Monday for the holiday. She waited until 4:30pm – about ½ hour after our closing time before leaving for the day as she had not heard back from you. The text messages that you sent in where on Sunday and Monday – two days that we were closed. Typically, we are not closed two days in a row – but, given it was Labor Day – Our company made the decision to give our team a well needed rest. We did publicize this on our website, Google and social media. We certainly apologize for any communication issue. Without question, we care about our customer experiences and, have tools – phone, text messages and emails – in order to keep contact with our customers – as best as we possibly can. Your family has been customers for many years – and, we have always done whatever we could to ensure we exceed the expectations of our customers. We are certainly sorry for the confusion and, would like to pay for your next oil change service as a small token of our appreciation of your business.

Sep 06, 2022 -

Maddy responded

I appreciate you reaching out on the matter and wanted to clarify a few things you posted above. Maegan did call me twice, first to confirm the addition of new tires, break pads, and filters to my vehicle on top of my service. When I asked about this addition, I made sure that the car would still be able to picked up that day. I also expressed that I could come in on Monday to pick up the car, even though it was a holiday, If the service area was open. Maegan absolutely assured me that the car would be done same day (on Saturday), but it would work even better for the company for me to come get the car on Monday, so I planned on that. Maegan also assured me she would text me as soon as the car was ready. I did not see Maegan’s next call until around 4:30 that Saturday evening as I was at friends event and under the impression the service area closed at 3 during the holiday. Even if I left immediately to get the car at 2:40 when the call came in, I would have been too late to pick up the car and was left with no choice but to wait until Tuesday. Maegan’s voicemail also indicated that she was now not sure if the car would even be ready by the end of the day on Saturday, although she had assured me otherwise. As soon as I saw Meagan’s text to me on Saturday, I responded immediately that evening around 5pm, trying to make a plan and explaining my situation. From that point forward it was radio silence, with no help or clarifying information from the company. I never received a call or text indicating the car was ready either. I am happy to provide screenshots of the conversation and voicemail if that would be of any help. I appreciate that it was Labor Day and that your company wants to give your employees well deserved time off. But this was not my error and I was hung out to dry by the company, forced to cope with the ramifications of your mistake. I appreciate you wanting to correct the situation with the offer of an complimentary oil change and I know my family has been loyal customers as we have long valued your services and business. However, your company’s actions and the lukewarm response to them this weekend stranded me in a tough situation and put my job/livelihood at risk. I cannot take that risk in the future and will not be going back to your establishment.

Sep 06, 2022 -

Premier Subaru responded

Our owner will be reaching out to you directly via email concerning this matter. We seek to exceed your expectations - always.

September 06, 2022

This is my third Subaru purchase from this dealership. They are consistently professional, helpful and pleasant to work with. I love Subaru Foresters! More

by Ckennedy811
Customer Service
Friendliness
Price
Recommend Dealer
Yes
Employees Worked With
Dmitriy Naumovich
5.0
This rating includes all reviews, with more weight given to recent reviews.
Other Employees : Phil Eininger
Sep 09, 2022 -

Premier Subaru responded

Hi, thank you for your kind words! We're happy we could help. We are always more than happy to assist you if anything else comes up. Take care!

September 06, 2022

Always a pleasure to work with the team at Premier Subaru. Thank you for the 5th Subaru in our family. Liz & John Pisaretz More

by Episaretz
Customer Service
Friendliness
Price
Recommend Dealer
Yes
Employees Worked With
Dmitriy Naumovich
4.0
This rating includes all reviews, with more weight given to recent reviews.
Other Employees : Phil Eininger
Sep 09, 2022 -

Premier Subaru responded

Hi Episaretz, thank you so much for your feedback! Our team will be very happy to hear about your kind words and high star rating! Our team is available should you require any extra help.

September 06, 2022

This was my first car buying experience in over 12 years and I was nervous. I was fortunate to be treated well from my first phone call to Taylor H. helping me find vehicle that met my needs to check in pho More

by DLC825
Customer Service
Friendliness
Price
Recommend Dealer
Yes
Employees Worked With
Rodney Pomerleau
5.0
This rating includes all reviews, with more weight given to recent reviews.
Taylor Frawley
5.0
This rating includes all reviews, with more weight given to recent reviews.
Ralph Ruiz
5.0
This rating includes all reviews, with more weight given to recent reviews.
Sep 09, 2022 -

Premier Subaru responded

Hi, in order to deliver the best experience possible, we try to set high expectations for ourselves. We're so glad to receive your positive review. Our team is available should you require any extra help.

September 04, 2022

Premier Subaru is welcoming. Staff was helpful, informative, knowledgeable and patient. Tim and Rodney were easy to work with! More

by batshev
Customer Service
Friendliness
Price
Recommend Dealer
Yes
Employees Worked With
Rodney Pomerleau
5.0
This rating includes all reviews, with more weight given to recent reviews.
Tim Harris
5.0
This rating includes all reviews, with more weight given to recent reviews.
Sep 07, 2022 -

Premier Subaru responded

Hi, thank you! We take our reviews seriously and are delighted to hear about your visit. We appreciate your feedback! Safe travels!

September 04, 2022

Great service and I love how they treat us. From start to finish, this is by far the sales and service Auto Dealership in our area and nation. My wife and I highly recommend Bob and his te More

by Eddie Salerno
Customer Service
Quality Of Work
Friendliness
Price
Recommend Dealer
Yes
Employees Worked With
La'Trell Alson
5.0
This rating includes all reviews, with more weight given to recent reviews.
September 03, 2022

Parker and Dmitriy were professional and helpful. Communication was solid, and I was able to walk away with the car I wanted as a satisfied customer. More

by Devin Rose
Customer Service
Friendliness
Price
Recommend Dealer
Yes
Employees Worked With
Parker Pearlstein
5.0
This rating includes all reviews, with more weight given to recent reviews.
Jack Basciano
5.0
This rating includes all reviews, with more weight given to recent reviews.
Dmitriy Naumovich
5.0
This rating includes all reviews, with more weight given to recent reviews.
Sep 05, 2022 -

Premier Subaru responded

Hi Devin, thank you so much for your feedback! Our team will be very happy to hear about your kind words and high star rating! We hope you continue to choose us for all your automotive needs! Take care!

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