Premier Subaru

I'm in the market for a new 2021 WRX Limited - and I found a listing on Premier Subaru's website: MSRP of $37,465, listed for a price of $38,064. Not unreasonable at all. Contacted the dealership and found a listing on Premier Subaru's website: MSRP of $37,465, listed for a price of $38,064. Not unreasonable at all. Contacted the dealership and was told the actual price of the car would be $43,064 - a hidden 13% increase. Apparently a secret $5,000 "market adjustment" is added, but only if you express interest in the vehicle first. This feels very shady, and feels like a bait & switch. The price listed on the website should be the actual price of the vehicle, not $5,000 lower just to draw interest. Very disappointed in this experience, as I was excited to find the exact color that I wanted, only to be made to feel like I was being ripped off. The one nice thing I can say is that my correspondence with the dealership was quick and semi-helpful. While little extra information was offered on their part, direct responses to my questions were given quickly. Honestly, I have no issues with any of the staff at the location - my complaint could be rectified with more honest website pricing. More

Gave clean competent service with good reporting of findings, however an oil change and inspection should not tale 87 minutes to complete! Additionally, once car is finished, shouldn't sit waiting wit findings, however an oil change and inspection should not tale 87 minutes to complete! Additionally, once car is finished, shouldn't sit waiting with no activity for considerable time. More

Arrived this morning for our 2017 Subaru 60,000 mile service. Cristal Bello, our customer service rep, met with us at her desk. She was most efficient and helpful with the loaner car requirements and se service. Cristal Bello, our customer service rep, met with us at her desk. She was most efficient and helpful with the loaner car requirements and service needs for our car. Cristal is an amazing employee! She brings her knowledge and experience of service to the customer with every inquiry. We are most impressed with today's service and will continue to come to this location. Our sincere thanks to Cristal for making our day most pleasant!! More

Very friendly…were not pushy at all . Great experience helped out through the entire process was smooth. They work with you. helped out through the entire process was smooth. They work with you. More

Dealership is extremely nice, everyone is friendly. The facility is all brand new and clean. Staff are awesome! facility is all brand new and clean. Staff are awesome! More

Cristal continues her OUTSTANDING customer service She follows my car while in service & keeps me informed. follows my car while in service & keeps me informed. More

Parker was very personable and he was the reason I wanted to sell my car to this particular dealership. He's highly communicative, has great customer service, and made the process very transparent and easy! to sell my car to this particular dealership. He's highly communicative, has great customer service, and made the process very transparent and easy! More

Premier Subaru is fantastic! Their customer service is the best in the area. They’re kind and patient to first-time car buyers and I’ll definitely be returning. So beyond excited to be driving my new car! the best in the area. They’re kind and patient to first-time car buyers and I’ll definitely be returning. So beyond excited to be driving my new car! Thank you to Taylor, Jack, and Rick! More

Professional and Friendly service. Maegan showed kind, caring and patient service. She answered all my questions and made it easy to understand my current car service needs. Thanks to the Tech's who we d caring and patient service. She answered all my questions and made it easy to understand my current car service needs. Thanks to the Tech's who we don't see but who do an outstanding job keeping our vehicles in great condition. More

Premier Subaru made buying a car so quick and easy. Everything was scheduled appropriately and ran smoothly. Dmitriy was awesome and kept things on track. Would be happy to use premier Subaru for a fut Everything was scheduled appropriately and ran smoothly. Dmitriy was awesome and kept things on track. Would be happy to use premier Subaru for a future purchase More