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Secor Subaru

New London, CT

4.7
2,008 Reviews
When you visit our showroom in New London CT you are bound to notice the passion everyone on the Secor Subaru team has for the Subaru brand. So you can imagine our excitement for the new 2018 and 2019 Subaru lineup ready to hit the streets of New London, Groton, Norwich, Westerly RI, East Lyme CT and beyond. Here at Secor Subaru we are proud to offer you an incredible selection of all the popular Subaru models, including the Subaru Outback, Crosstrek, BRZ, Forester, Legacy, Impreza, Impreza WRX, Impreza WRX STI and the brand new 2019 Subaru Ascent! Subaru Service building located on 1st Ave behind main/sales building!
Contact Dealership

501 Broad Street

New London, CT

06320

Directions

Top Reviewed Employees

Kaitlyn Gray at Secor Subaru

Kaitlyn Gray

Service Advisor
5.0
This rating includes all reviews, with more weight given to recent reviews.
Larry Becker at Secor Subaru

Larry Becker

Sales & Leasing Consultant
5.0
This rating includes all reviews, with more weight given to recent reviews.
Kyle Pullen at Secor Subaru

Kyle Pullen

Service Advisor
4.9
This rating includes all reviews, with more weight given to recent reviews.
Shawn Murray at Secor Subaru

Shawn Murray

Service Director
4.9
This rating includes all reviews, with more weight given to recent reviews.

Latest Reviews

October 24, 2026

Everyone was excellent to deal with from start to finish. I would gladly recommend the dealer to anyone. More
by jscanlon3349

Employees Worked With

Wayne Carpenter
5.0
This rating includes all reviews, with more weight given to recent reviews.
Kara White
5.0
This rating includes all reviews, with more weight given to recent reviews.

September 03, 2026

Professional and knowledgeable staff, communications from online to show room sales are Fantastic, couldn't be Happier with the experience with the New London Location, Mike is Professional and knowledg More
by kbalger12

Employees Worked With

Kayleigh Sweet-Trew
5.0
This rating includes all reviews, with more weight given to recent reviews.
Kara White
5.0
This rating includes all reviews, with more weight given to recent reviews.
Other Employees : Mike in sales, Michael Monaghan

September 03, 2026

Best experience buying a car ever! Super friendly staff, helpful and prompt. Highly recommend going here first for your next car! More
by annebreeding

Employees Worked With

Gary Cooper
5.0
This rating includes all reviews, with more weight given to recent reviews.
Kara White
5.0
This rating includes all reviews, with more weight given to recent reviews.
Other Employees : Michael Monaghan

Dealership Inventory (80 Vehicles)

used 2024 Subaru Crosstrek car, priced at $27,514
2024 Subaru Crosstrek
used
Ice Silver Metallic exterior
Automatic
All-wheel Drive
new 2026 Subaru Outback car, priced at $35,789
2026 Subaru Outback
new
Crystal Black Silica exterior
Automatic
All-wheel Drive
new 2026 Subaru Forester Hybrid car, priced at $42,180
2026 Subaru Forester Hybrid
new
Crystal White Pearl exterior
Automatic
All-wheel Drive
used 2025 Subaru Crosstrek car, priced at $28,514
2025 Subaru Crosstrek
used
Crystal Black Silica exterior
Automatic
All-wheel Drive
used 2026 Subaru Crosstrek car, priced at $28,514
2026 Subaru Crosstrek
used
Magnetite Gray Metallic exterior
Automatic
All-wheel Drive
new 2026 Subaru Forester Hybrid car, priced at $35,982
2026 Subaru Forester Hybrid
new
Dark Mahogany Pearl exterior
Automatic
All-wheel Drive

Photos & Amenities

  • After Hours Drop-Off
  • Authorized Accessories Store
  • Authorized Parts Store
  • Automated Car Wash
  • Cable TV
  • Children's Play Room
  • Customer Lounge Area
  • Drive-In Service
  • Express Service
  • Free Coffee
  • Free Drinks
  • Home Delivery
  • Free Loaner Cars
  • Free WiFi
  • Instant Financing
  • Pet Friendly
  • Home Test Drives
  • Shuttle Service
  • Television
  • Valet Parking
Secor Subaru, New London, CT, 06320