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Secor Subaru

New London, CT

4.7
2,001 Reviews
When you visit our showroom in New London CT you are bound to notice the passion everyone on the Secor Subaru team has for the Subaru brand. So you can imagine our excitement for the new 2018 and 2019 Subaru lineup ready to hit the streets of New London, Groton, Norwich, Westerly RI, East Lyme CT and beyond. Here at Secor Subaru we are proud to offer you an incredible selection of all the popular Subaru models, including the Subaru Outback, Crosstrek, BRZ, Forester, Legacy, Impreza, Impreza WRX, Impreza WRX STI and the brand new 2019 Subaru Ascent! Subaru Service building located on 1st Ave behind main/sales building!
Contact Dealership

501 Broad Street

New London, CT

06320

Directions

Top Reviewed Employees

Larry Becker at Secor Subaru

Larry Becker

Sales & Leasing Consultant
5.0
This rating includes all reviews, with more weight given to recent reviews.
Chocolat Secor at Secor Subaru

Chocolat Secor

Honorary Sales Consultant
5.0
This rating includes all reviews, with more weight given to recent reviews.
Kaitlyn Gray at Secor Subaru

Kaitlyn Gray

Service Advisor
4.9
This rating includes all reviews, with more weight given to recent reviews.
David Pricone at Secor Subaru

David Pricone

Sales Consultant
4.9
This rating includes all reviews, with more weight given to recent reviews.

Latest Reviews

April 15, 2026

Very easy dealership to buy from. No gimmicks or hard sells. Pricing very transparent and paperwork easy to do. More
by Trainperson

Employees Worked With

David Pricone
5.0
This rating includes all reviews, with more weight given to recent reviews.

April 11, 2026

Very nice lady. Polite and very efficient. Was on my way with loner in no time at all. More
by jrebell4

Employees Worked With

Kaitlyn Gray
5.0
This rating includes all reviews, with more weight given to recent reviews.

April 03, 2026

We chose Secor Suburu because of 0% finance for month of March and service center relatively close to our home. They were able to locate the color I wanted. Very happy… still learning all the bells and whis More
by jciemier

Employees Worked With

David Pricone
5.0
This rating includes all reviews, with more weight given to recent reviews.
Other Employees : Tina from finance

Dealership Inventory (82 Vehicles)

new 2026 Subaru Ascent car, priced at $52,089
2026 Subaru Ascent
new
Dark Mahogany Pearl exterior
Automatic
All-wheel Drive
new 2026 Subaru Outback car, priced at $47,907
2026 Subaru Outback
new
River Rock Pearl exterior
Automatic
All-wheel Drive
new 2026 Subaru Impreza car, priced at $29,096
2026 Subaru Impreza
new
Crystal White Pearl exterior
Automatic
All-wheel Drive
new 2026 Subaru Crosstrek car, priced at $32,113
2026 Subaru Crosstrek
new
Magnetite Gray Metallic exterior
Automatic
All-wheel Drive
used 2016 Subaru Legacy car, priced at $10,800
2016 Subaru Legacy
used
Ice Silver Metallic exterior
Automatic
All-wheel Drive
new 2026 Subaru Crosstrek car, priced at $29,669
2026 Subaru Crosstrek
new
Alpine Green exterior
Automatic
All-wheel Drive

Photos & Amenities

  • After Hours Drop-Off
  • Authorized Accessories Store
  • Authorized Parts Store
  • Automated Car Wash
  • Cable TV
  • Children's Play Room
  • Customer Lounge Area
  • Drive-In Service
  • Express Service
  • Free Coffee
  • Free Drinks
  • Home Delivery
  • Free Loaner Cars
  • Free WiFi
  • Instant Financing
  • Pet Friendly
  • Home Test Drives
  • Shuttle Service
  • Television
  • Valet Parking
Secor Subaru, New London, CT, 06320