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Secor Subaru
New London, CT
2,007 Reviews
When you visit our showroom in New London CT you are bound to notice the passion everyone on the Secor Subaru team has for the Subaru brand. So you can imagine our excitement for the new 2018 and 2019 Subaru lineup ready to hit the streets of New London, Groton, Norwich, Westerly RI, East Lyme CT and beyond. Here at Secor Subaru we are proud to offer you an incredible selection of all the popular Subaru models, including the Subaru Outback, Crosstrek, BRZ, Forester, Legacy, Impreza, Impreza WRX, Impreza WRX STI and the brand new 2019 Subaru Ascent!
Subaru Service building located on 1st Ave behind main/sales building!
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This rating includes all dealership reviews, with more weight given to recent reviews.
Sales Price Transparency
Service Price Transparency
Trade-in Experience
Purchase Time
Finance Experience
Workmanship
Service Time
Service Communication
Hours
Sales/Showroom
Monday 9:00 AM - 6:30 PM
Tuesday 9:00 AM - 6:30 PM
Wednesday 9:00 AM - 6:30 PM
Thursday 9:00 AM - 6:30 PM
Friday 9:00 AM - 5:00 PM
Saturday 9:00 AM - 5:00 PM
Sunday Closed
Service
Monday 7:30 AM - 5:00 PM
Tuesday 7:30 AM - 5:00 PM
Wednesday 7:30 AM - 5:00 PM
Thursday 7:30 AM - 5:00 PM
Friday 7:30 AM - 5:00 PM
Saturday Closed
Sunday Closed
Parts
Monday 7:30 AM - 5:00 PM
Tuesday 7:30 AM - 5:00 PM
Wednesday 7:30 AM - 5:00 PM
Thursday 7:30 AM - 5:00 PM
Friday 7:30 AM - 5:00 PM
Saturday Closed
Sunday Closed
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Showing 2,007 reviews
September 03, 2026
Professional and knowledgeable staff, communications from online to show room sales are Fantastic, couldn't be Happier with the experience with the New London Location, Mike is Professional and knowledg from online to show room sales are Fantastic, couldn't be Happier with the experience with the New London Location, Mike is Professional and knowledgeable but beyond that Friendly and genuinely caring about your experience and needs, Just a Great place and a comfortable atmosphere. More
by kbalger12
Employees Worked With
Other Employees :
Mike in sales
September 03, 2026
Best experience buying a car ever! Super friendly staff, helpful and prompt. Highly recommend going here first for your next car! Super friendly staff, helpful and prompt. Highly recommend going here first for your next car! More
by annebreeding
August 15, 2026
First-time customer. Best salesperson and dealership I’ve had the pleasure to work with. Professional, knowledgeable, supportive. Best salesperson and dealership I’ve had the pleasure to work with. Professional, knowledgeable, supportive. More
by JimA
June 22, 2026
The dealership was excellent our sales person. Larry was fantastic. Would recommend to friends and family. Very happy with our purchase. Larry was fantastic. Would recommend to friends and family. Very happy with our purchase. More
by harold222
Employees Worked With
June 10, 2026
This was the second time we purchased a vehicle from Secor Subaru. Although things didn't go as smoothly as the first time, Sales Manager Gary Cooper immediately addressed our concerns and resolved them Secor Subaru. Although things didn't go as smoothly as the first time, Sales Manager Gary Cooper immediately addressed our concerns and resolved them very quickly. His attentiveness and professionalism were greatly appreciated! Bob Z. More
by Bob Z.
Employees Worked With
April 27, 2026
DO NOT BUY A CAR HERE! !!!! Bought a used car that I assume was a trade in. Because it wasn't a Subaru. Sales person told me they JUST got it. So I assume they didn't do th !!!! Bought a used car that I assume was a trade in. Because it wasn't a Subaru. Sales person told me they JUST got it. So I assume they didn't do their due diligence. Especially when service department and sales keep telling me they don't have the equipment to properly check if my car is working.BECAUSE THEY ARE SUBARU NOT HONDA. So how could they know they didn't sell me a car with Transmission ISSUES! I brought my car in (within the 60 day warranty they give you). Simply because the car would shudder in a low gear. Service department told me all they could do was preform a transmission fluid service. Because again they are Subaru NOT HONDA. The shuddering went away but only to find out 6 months later... The torque converter was toast and wiped out my transmission. Now they're bouncing me back and forth from the service to sales department. Not wanting to deal with me and blaming the other department. More
by n
Employees Worked With
April 11, 2026
Very nice lady. Polite and very efficient. Was on my way with loner in no time at all. Polite and very efficient. Was on my way with loner in no time at all. More
by jrebell4
Employees Worked With
April 03, 2026
We chose Secor Suburu because of 0% finance for month of March and service center relatively close to our home. They were able to locate the color I wanted. Very happy… still learning all the bells and whis March and service center relatively close to our home. They were able to locate the color I wanted. Very happy… still learning all the bells and whistles! More
by jciemier
Employees Worked With
Tina from finance, David Pricone
