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Secor Subaru

New London, CT

4.7
2,001 Reviews
When you visit our showroom in New London CT you are bound to notice the passion everyone on the Secor Subaru team has for the Subaru brand. So you can imagine our excitement for the new 2018 and 2019 Subaru lineup ready to hit the streets of New London, Groton, Norwich, Westerly RI, East Lyme CT and beyond. Here at Secor Subaru we are proud to offer you an incredible selection of all the popular Subaru models, including the Subaru Outback, Crosstrek, BRZ, Forester, Legacy, Impreza, Impreza WRX, Impreza WRX STI and the brand new 2019 Subaru Ascent! Subaru Service building located on 1st Ave behind main/sales building!
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501 Broad Street

New London, CT

06320

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Showing 2,001 reviews

April 15, 2026

Very easy dealership to buy from. No gimmicks or hard sells. Pricing very transparent and paperwork easy to do. More

by Trainperson
Sales Price Transparency
Purchase Time
Finance Experience
Recommend Dealer
Yes
Employees Worked With
David Pricone
5.0
This rating includes all reviews, with more weight given to recent reviews.
April 11, 2026

Very nice lady. Polite and very efficient. Was on my way with loner in no time at all. More

by jrebell4
Service Price Transparency
Workmanship
Service Time
Service Communication
Recommend Dealer
Yes
Employees Worked With
Kaitlyn Gray
5.0
This rating includes all reviews, with more weight given to recent reviews.
Apr 12, 2026 -

Secor Subaru responded

Thank you for leaving us this five-star review and for your kind words about our service team at Secor Subaru! We'll see you next time!

April 03, 2026

We chose Secor Suburu because of 0% finance for month of March and service center relatively close to our home. They were able to locate the color I wanted. Very happy… still learning all the bells and whis More

by jciemier
Sales Price Transparency
Trade-in Experience
Purchase Time
Finance Experience
Recommend Dealer
Yes
Employees Worked With
David Pricone
5.0
This rating includes all reviews, with more weight given to recent reviews.
Other Employees : Tina from finance
Apr 06, 2026 -

Secor Subaru responded

Thank you for choosing Secor Subaru! We're pleased we could help you find the right car and color. We hope you enjoy your new ride, and let us know if you have any questions. Take care!

April 03, 2026

They are the best in everything Costumer’s service and sales . I’m very happy working with them More

by Soso
Service Price Transparency
Workmanship
Service Time
Service Communication
Recommend Dealer
Yes
Employees Worked With
Larry Becker
5.0
This rating includes all reviews, with more weight given to recent reviews.
Shawn Murray
5.0
This rating includes all reviews, with more weight given to recent reviews.
Anastacia Rebell
5.0
This rating includes all reviews, with more weight given to recent reviews.
Kyle Pullen
5.0
This rating includes all reviews, with more weight given to recent reviews.
Kaitlyn Gray
5.0
This rating includes all reviews, with more weight given to recent reviews.
Apr 03, 2026 -

Secor Subaru responded

We're honored to have you as a Secor Subaru customer! Take care and we'll see you next time!

March 31, 2026

Sales people are very nice They work with you to make your car buying a good experience More

by krazyrobin12
Sales Price Transparency
Trade-in Experience
Purchase Time
Finance Experience
Recommend Dealer
Yes
Employees Worked With
Charles Hanley
4.0
This rating includes all reviews, with more weight given to recent reviews.
Apr 01, 2026 -

Secor Subaru responded

Thank you for trusting the Secor Subaru team with your purchase! We appreciate your kind feedback and hope to see you again in the future!

March 28, 2026

They are very knowledgeable and polite. They clearly explain what needs to be done to keep my car running in optimal shape. More

by Barbventofurtak458
Service Price Transparency
Workmanship
Service Time
Service Communication
Recommend Dealer
Yes
Employees Worked With
Shawn Murray
5.0
This rating includes all reviews, with more weight given to recent reviews.
Kaitlyn Gray
5.0
This rating includes all reviews, with more weight given to recent reviews.
Mar 31, 2026 -

Secor Subaru responded

We’re glad our team’s expertise and clear explanations made your experience a positive one! Thank you for choosing Secor Subaru!

March 28, 2026

Salesman Larry made the difference from other dealerships. Knowledgeable informative funny and patient with a no pressure approach. He didn’t overwhelm me with follow up emails, texts, or calls. More

by LauraB
Sales Price Transparency
Trade-in Experience
Purchase Time
Finance Experience
Recommend Dealer
Yes
Employees Worked With
Larry Becker
5.0
This rating includes all reviews, with more weight given to recent reviews.
Shane Wildes
4.0
This rating includes all reviews, with more weight given to recent reviews.
Mar 31, 2026 -

Secor Subaru responded

Laura, we're so happy to hear that Larry made your experience at Secor Subaru a memorable one! We’re glad to hear he was knowledgeable, patient, and low-pressure; it's the way we do business! Thanks again!

March 27, 2026

My family and I have used Secor Subaru for years. It’s always a great experience! More

by LK
Sales Price Transparency
Purchase Time
Finance Experience
Recommend Dealer
Yes
Employees Worked With
Larry Becker
5.0
This rating includes all reviews, with more weight given to recent reviews.
Mar 30, 2026 -

Secor Subaru responded

We're happy to hear it! Thank you for trusting Secor Subaru! We'll see you next time!

March 25, 2026

Josh in Service was a pleasure to work with! He kept me informed of the repairs needed and provided a brand new service loaner!! More

by Mark L
Service Price Transparency
Workmanship
Service Time
Service Communication
Recommend Dealer
Yes
Employees Worked With
Joshua
Mar 26, 2026 -

Secor Subaru responded

Mark, thank you for sharing your excellent review of Josh! We’re happy to hear he kept you updated throughout the repairs and provided you with a service loaner. We appreciate your business at Secor Subaru.

March 10, 2026

As a maintenance coordinator, Kaitlyn took care of everything and kept me informed. No complaints. Great job! More

by Andymeeks
Service Price Transparency
Workmanship
Service Time
Service Communication
Recommend Dealer
Yes
Employees Worked With
Kaitlyn Gray
5.0
This rating includes all reviews, with more weight given to recent reviews.
Mar 11, 2026 -

Secor Subaru responded

Hi Andy! We're glad to hear that Kaitlyn kept you informed and satisfied. Thank you for choosing Secor Subaru! See you next time! Safe travels!

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