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Serra Nissan

Birmingham, AL

4.5
2,217 Reviews
Alabama drivers looking for a Nissan dealership they can trust should turn to Serra Nissan in Birmingham, AL. Our dealership is designed to provide you with an unrivaled Nissan sales, service and financing experience, and we work hard to foster and maintain long-lasting relationships with our customers. With our Low Price Protection and Love it or Leave It exchange policy, we place a premium on flexibility. And with a massive inventory of Nissan vehicles, we can cater to every Nissan driver's needs. Take the short, convenient drive to see what the "New" Serra Nissan is all about! "At Serra Nissan, We Say Yes!!"
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1500 Center Point Pkwy

Birmingham, AL

35215

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Showing 2,217 reviews

September 04, 2024

Service department was great. Sales -- I own the most expensive Altima ever. I have greatly overpaid for this Altima, when they "buried" me in negative equity of my older car A More

by ayme.miles
Service Price Transparency
Workmanship
Service Time
Service Communication
Recommend Dealer
No
Employees Worked With
Amanda Badgwell
Sep 04, 2024 -

Serra Nissan responded

The customer purchased a 2023 Altima in 2022. We gave her fair market value for her trade according to KBB, however the customer owed double that on her payoff. There was no choice but to add the negative equity into the purchase of her Altima. I don't know what the customer is meaning by a $2000 fee. She did have to purchase GAP insurance since she was financing more than the value of the car she was purchasing because of the negative equity. This may be what she is considering to be a fee?

Sep 04, 2024 -

ayme.miles responded

Per the documentation, optional Gap contract was $895 for the full MSRP charged at $32,640+$3500 non-negotiable lifetime powertrain warranty +TTL +$800 document fee, and about $8k in negative equity is what should have been applied/was discussed/expected, as I had a buy back quote from Carvana in hand +the $2,500 added was a "Market Adjustment", and the lady snickered and said "yeah" when I made the comment that it as a "just because we can". What the documentation doesn't clearly show is what all when into the full amount financed at almost $45k PLUS $3k I gave them in cash. BUT, this dealer (judging from their comment) is apparently not concerned with ever wanting me to return, and would like to believe that I am the fool who traded her car with over 15k negative equity already built in.... I am the one who needed a car and signed this paperwork and have paid for this car, so yeah, the most expensive Altima in the southeast.

Sep 05, 2024 -

Serra Nissan responded

The market adjustment that the customer is referring to is, during the time of COVID when vehicles were scarce, manufacturer labels clearly disclosed a Market Adjustment on the retail price of each vehicle. This adjustment was clearly marked on the window sticker of each new vehicle model that it applied to. This adjustment was also disclosed on the quote of the selling price of the vehicle. I have watched the video of this transaction and the selling price of the vehicle, along with the monthly payment, were clearly disclosed during the signing of the contract and deal documents. There is nothing we could have done to make the tranaction more transparent than it already was.

September 03, 2024

I did this survey for Volkswagen, I hope it counts for nissian, Nissan always take care of me and offer great service More

by paris.powell10197
Service Price Transparency
Workmanship
Service Time
Service Communication
Recommend Dealer
Yes
Employees Worked With
Scott Fuller
5.0
This rating includes all reviews, with more weight given to recent reviews.
Courtney Wilson
5.0
This rating includes all reviews, with more weight given to recent reviews.
Jeff Roe
5.0
This rating includes all reviews, with more weight given to recent reviews.
Payden Sewell
5.0
This rating includes all reviews, with more weight given to recent reviews.
Zac Willis
5.0
This rating includes all reviews, with more weight given to recent reviews.
Other Employees : Madison Whisenant, Amanda Badgwell, Matt Henry
Sep 27, 2024 -

Serra Nissan responded

Thank you very much for your praise of Serra Nissan, we deeply appreciate your business! We hope you will continue to choose Serra Nissan for any service or sales needs you have, and we look forward to seeing you again!

September 01, 2024

This was the easiest and best car buying experience we have ever had. D’Andre was a great salesman and not only listened to us but didn’t try to push us into buying something we did not need or want. We More

by A. Wallin
Sales Price Transparency
Purchase Time
Finance Experience
Recommend Dealer
Yes
Employees Worked With
D’Andre Sandlin
Sep 27, 2024 -

Serra Nissan responded

Your glowing review and recommendations to others is very much appreciated! We are so happy that our experience exceeded your expectations, and we hope that you will continue to choose Serra Nissan for all your vehicle needs! Welcome to the Serra family!

August 31, 2024

No offer to change engine air filter, instead suggested a new transmission or to consider a new vehicle. I took the vehicle for a second opinion and they changed the engine air filter. The problem was resolv More

by LISADCHAMBERS
Service Price Transparency
Workmanship
Service Time
Service Communication
Recommend Dealer
No
Employees Worked With
Amanda Badgwell
Sep 03, 2024 -

Serra Nissan responded

The vehicle was a 2016 Maxima and had over 300k miles. She came in for a check engine light and oil change. We scanned it for codes and it had current Mass Air Flow sensor code and current P17F1 CVT Judder. I told her and quoted her for both repairs and she declined. I also emailed and presented a copy of her MPI in which she declined all.

August 31, 2024

Recomendado 100por ciento Tiene paciencia y es excelente en su trabajo Y es amable. Con sus clientes More

by Doriscruz
Sales Price Transparency
Trade-in Experience
Purchase Time
Finance Experience
Recommend Dealer
Yes
Employees Worked With
Ricardo Ibarra
5.0
This rating includes all reviews, with more weight given to recent reviews.
Sep 27, 2024 -

Serra Nissan responded

Muchas gracias por tu amable reseña. ¡Esperamos que regrese a Serra Nissan la próxima vez que necesite servicio o un vehículo nuevo!

August 31, 2024

Very professional and knowledgeable, answered all questions politely and it was an excellent experience meeting the sales person and the business manager. More

by Portia B. McGlothan
Purchase Time
Finance Experience
Recommend Dealer
Yes
Employees Worked With
Curtis Lloyd
5.0
This rating includes all reviews, with more weight given to recent reviews.
Sep 27, 2024 -

Serra Nissan responded

Portia, thank you so much for sharing your kind review, we are so glad you had an exceptional experience at Serra Nissan! We hope you will continue to choose Serra Nissan the next time you are in need of service or a new vehicle, and we look forward to welcoming you back!

August 29, 2024

Very professional. She has a positive attitude, very knowledgeable and I feel she goes out her way to satisfy a customer More

by SKIPPERELVIN
Service Price Transparency
Workmanship
Service Time
Service Communication
Recommend Dealer
Yes
Employees Worked With
Amanda Badgwell
Aug 30, 2024 -

Serra Nissan responded

Thank you so much! I have passed this review along to Amanda and her supervisor. We appreciate your patronage and will see you next time!

August 28, 2024

Customer service is helpful when making an appointment and I get service on time when scheduled also the staff is friendly and helpful. They always give reminders call when service is due again because I More

by Bren
Service Price Transparency
Workmanship
Service Time
Service Communication
Recommend Dealer
Yes
Employees Worked With
Amanda Badgwell
Sep 27, 2024 -

Serra Nissan responded

Bren, we love hearing about your excellent experience with Serra Nissan! We are so grateful to earn the pleasure of your business, and hope you will continue to choose Serra Nissan for your vehicle needs!

August 27, 2024

The service department Starr if friendly and professional. They always take my car on time and let me know how long it will take to service it. If additional maintenance is needed, they always More

by peggyward51
Service Price Transparency
Workmanship
Service Time
Service Communication
Recommend Dealer
Yes
Employees Worked With
Scott Fuller
5.0
This rating includes all reviews, with more weight given to recent reviews.
Other Employees : Amanda Badgwell, Matt Henry
Sep 27, 2024 -

Serra Nissan responded

We are so happy to hear about your positive experiences at Serra Nissan! Thank you for choosing Serra Nissan when you are in need of service, we deeply appreciate your business and time! We look forward to seeing you again!

August 27, 2024

Fast and friendly, they take the time to answer any question and to make sure the services that you need are explained. More

by awcookjr86
Service Price Transparency
Workmanship
Service Time
Service Communication
Recommend Dealer
Yes
Employees Worked With
Angel Borja
5.0
This rating includes all reviews, with more weight given to recent reviews.
Scott Fuller
5.0
This rating includes all reviews, with more weight given to recent reviews.
Other Employees : Amanda Badgwell, Matt Henry
Sep 27, 2024 -

Serra Nissan responded

Thank you so much for your awesome review! We're glad you have experienced the great work we strive for at Serra Nissan, and hope we can continue to earn your business for your future vehicle needs!

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