Dealer Reviews
Cars for Sale
Dealer Log In
All Salespeople
Sales Department
Soerens Ford
Brookfield, WI
1,536 Reviews
At Soerens Ford of Brookfield, your experience will truly be Nice! Since our beginning in 1917, Soerens Ford has been a family business. We were the first Ford dealership in Milwaukee, and continue to be the oldest Ford dealership in metro Milwaukee. Whether it's a quick tune-up, an interior or exterior porter, the need for an immediate fix, or suiting up with a new ride altogether, Soerens Ford of Brookfield has you covered. Our state-of-the-art Service Center and award-winning Collision Center are open daily for your convenience, and our knowledgeable Sales team will go above and beyond to ensure we find the right fit for you. Our extensive inventory of new and used Ford models are sure to impress. Soerens Ford of Brookfield also has one of the largest selection of Ford parts in the area.
We are very proud of our longevity in the car business and the reputation we’ve worked so hard to build in the community over the years. We are also gratified by the loyalty of our customers, our friends, neighbors, and family, and our incredible team at Soerens Ford. Thank you for supporting us the past 106 years, and helping us to secure the honor of the Ford President’s Award for 2017! Stop in to Soerens Ford of Brookfield and experience the "Home of the Nice Guys" at 18900 West Capitol Drive, Brookfield, WI.
Read More
This rating includes all dealership reviews, with more weight given to recent reviews.
Sales Price Transparency
Service Price Transparency
Trade-in Experience
Purchase Time
Finance Experience
Workmanship
Service Time
Service Communication
Hours
Sales/Showroom
Monday 9:00 AM - 7:00 PM
Tuesday 9:00 AM - 7:00 PM
Wednesday 9:00 AM - 7:00 PM
Thursday 9:00 AM - 7:00 PM
Friday 9:00 AM - 6:00 PM
Saturday 9:00 AM - 5:00 PM
Sunday Closed
Service
Monday 7:00 AM - 7:00 PM
Tuesday 7:00 AM - 7:00 PM
Wednesday 7:00 AM - 6:00 PM
Thursday 7:00 AM - 6:00 PM
Friday 7:00 AM - 6:00 PM
Saturday 7:00 AM - 3:00 PM
Sunday Closed
Parts
Monday 7:00 AM - 7:00 PM
Tuesday 7:00 AM - 7:00 PM
Wednesday 7:00 AM - 6:00 PM
Thursday 7:00 AM - 6:00 PM
Friday 7:00 AM - 6:00 PM
Saturday 7:00 AM - 3:00 PM
Sunday Closed
Filter Reviews by Keyword
By Type
Showing 1,536 reviews
July 02, 2025
Thank you for taking good care of me with honesty and compassion. You guys are the best. compassion. You guys are the best. More
by donnajsquires
Verified Customer
June 30, 2025
Service is beyond expectation. Pick up and delivery service is exceptional. It is great to have current conditions in a document you can understand. Pick up and delivery service is exceptional. It is great to have current conditions in a document you can understand. More
by davidg15
June 27, 2025
I was very satisfied with the service writer and service I received . I have purchased from Soren’s in the past my last car was purchased from another dealer due to inventory going forward I will be bringi I received . I have purchased from Soren’s in the past my last car was purchased from another dealer due to inventory going forward I will be bringing my car to Soerens . Thank you More
by jonc375
June 25, 2025
I think the service department has really turned around for the better under Curtis leadership, very good prompt service! for the better under Curtis leadership, very good prompt service! More
by ainakjd
Employees Worked With
June 24, 2025
Christian Romero was great with my family and I. Excellent service from him. Happy overall with the experience. Excellent service from him. Happy overall with the experience. More
by bboyspyro6
June 24, 2025
Always have an easy time getting my vehicles repaired in the service department. My high mileage vehicles run like new. the service department. My high mileage vehicles run like new. More
by Miltown mechanic
June 23, 2025
Soerens ford was easy to deal with and made the transaction seamless. I would definitely consider them for my next new car purchase. transaction seamless. I would definitely consider them for my next new car purchase. More
by ggmach1
June 23, 2025
The team at Soerens always does a great job getting our trucks in and serviced quickly . Great job trucks in and serviced quickly . Great job More
by Wrabehl
