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Sunrise Ford

Fort Pierce, FL

Overview
Employees
Reviews
Vehicles
4.2
1,433 Reviews
Welcome To The Sunrise Ford Sunrise Ford is proud to be a premier destination for Ford’s in the Sunshine State, happily serving thousands of customers since 1932 when a V8 Ford sold for roughly $400! Sunrise Ford is one of the longest-standing dealers in Florida and has grown immensely ever since its humble beginnings at the foot of the Citrus Overpass in downtown Fort Pierce. For almost a century, Sunrise Ford has grown to become an integral part of the Fort Pierce community and wishes to continue doing so in the future! Having started on the shoulders of 14 employees who worked out of a small building in downtown Fort Pierce — Sunrise Ford has grown into one of the largest dealerships on Florida’s Treasure Coast, with more than 80 employees! The dealership, conveniently located on 16 acres between Fort Pierce and Port St. Lucie, includes a spacious main facility with high-tech service and body shop departments. A separate building houses our used truck department, the largest used pickup sales destination in the area. While many of our core values remain the same, one thing has not, Sunrise Ford has consistently ranked as one of the highest volume and highest customer satisfaction dealerships in Florida! When Sunrise Ford opened its doors, Fort Pierce was a sleepy fishing and cattle town. World War II brought hundreds of Navy men to the area, who trained on Hutchinson Island to become combat divers, known as the Frogmen. Many of those veterans returned to the Treasure Coast to raise their families. Several remember that Sunrise Ford had the only tow truck in town and often rescued Navy vehicles stuck in the sandy dunes. After the war, the area flourished with a strong economy based on agriculture, tourism, and real estate development. Sunrise Ford grew with the community and built one of the first “green” dealerships in the state with solar panels, high-impact glass, and recycled materials. Its Internet Department attracts customers from several nearby counties due to its professional Ford-certified sales representatives and its huge inventory of cars and trucks. “If you don’t see what you want on our website, chances are our staff can locate it within 24 hours.” Sunrise Ford has also been fortunate to have a long-tenured staff that excels in both sales and service! We welcome all visitors from our beautiful Sunshine State and Treasure Coast, as well as those from out of the state!
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5435 US-1

Fort Pierce, FL

34982

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Showing 1,433 reviews

June 21, 2025

The service department were courteous helpful, everything was done in a timely manner and very informative. More

by olivo81galaxy
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Recommend Dealer
Yes
Employees Worked With
David Brown
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June 21, 2025

Sunrise Ford made the purchase process quick and seamless. Highly recommend Daniel he went above and beyond to help get the most for my trade More

by Horvath819
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Recommend Dealer
Yes
Employees Worked With
Daniel Zimnoch
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June 20, 2025

I honestly feel welcome every time I step inside. Everybody is so nice!! And everyone is so helpful. The waiting area was nice and stocked with coffee More

by cathyarmato
Recommend Dealer
Yes
Employees Worked With
Don't remember 2 guys unhook my wheelchair lift!
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June 19, 2025

I bought a used Transit 350 diesel with 135k on it so I brought it to Sunrise to go through everything change all the fluids and repair my AC, and rotate the tires. More

by Randy Rome
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Recommend Dealer
Yes
Employees Worked With
Charlie the Sevice Mgr
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Jun 19, 2025 -

Sunrise Ford responded

Thank you for your kind response! We always appreciate hearing positive feedback about your coordination with our team. Have a fantastic day!

June 19, 2025

Sara went above and beyond this was not an easy job but she took care of everything she was beyond kind she made this difficult task sem easy this young lady deserves a raise!!! More

by EDWINGS9798
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Recommend Dealer
Yes
Employees Worked With
I didn't work with anyone else
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Jun 19, 2025 -

Sunrise Ford responded

Thank you for taking the time to share your experience with us! We are very happy to hear that the values we instill in our organization transfer directly to you. We look forward to seeing you again soon. All the best!

June 19, 2025

Was visiting area when I developed car trouble. Sam took care of us in no time. More

by KevinFrail
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Recommend Dealer
Yes
Employees Worked With
Sam
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Jun 19, 2025 -

Sunrise Ford responded

Thank you! We always ensure that everyone in our organization has the same goal of providing the highest level of customer service possible. Have an awesome day!

June 19, 2025

Good if they would have offered the vehicle to drive when they had to keep my car, it’s my only vehicle More

by Faye
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Recommend Dealer
Yes
Employees Worked With
Christine
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Jun 19, 2025 -

Sunrise Ford responded

Thank you very much for the positive review! We strive to exceed expectations in all aspects of the industry and are happy to welcome you to the family of customers who have had a similar experience as yours. Best wishes!

June 19, 2025

Available everything was professional timely and I would recommend your dealership to anyone and and most of all Samantha was the best. More

by Neil
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Recommend Dealer
Yes
Employees Worked With
Samantha
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June 18, 2025

Easy process, worked with the banks and got the payment we wanted. Very polite and helpful More

by Jermaine Taylor
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Recommend Dealer
Yes
Employees Worked With
Sean Mckillips
5.0
This rating includes all reviews, with more weight given to recent reviews.
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Jun 18, 2025 -

Sunrise Ford responded

This is fantastic feedback! We thank you very much for your kind words and it will be our pleasure to serve you in the future. Be well!

June 18, 2025

Communication was great, part arrival was within normal timeframe, cost and updates were provided in a timely manner. More

by KYLE.SUMMERS
Service Price Transparency
Workmanship
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Recommend Dealer
Yes
Employees Worked With
Sara
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Jun 19, 2025 -

Sunrise Ford responded

We sincerely appreciate the time you have taken to provide us with such a fabulous evaluation. We look forward to seeing you again soon!

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