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Sunrise Ford
Fort Pierce, FL
1,992 Reviews
Welcome To The Sunrise Ford
Sunrise Ford is proud to be a premier destination for Ford’s in the Sunshine State, happily serving thousands of customers since 1932 when a V8 Ford sold for roughly $400! Sunrise Ford is one of the longest-standing dealers in Florida and has grown immensely ever since its humble beginnings at the foot of the Citrus Overpass in downtown Fort Pierce. For almost a century, Sunrise Ford has grown to become an integral part of the Fort Pierce community and wishes to continue doing so in the future! Having started on the shoulders of 14 employees who worked out of a small building in downtown Fort Pierce — Sunrise Ford has grown into one of the largest dealerships on Florida’s Treasure Coast, with more than 80 employees!
The dealership, conveniently located on 16 acres between Fort Pierce and Port St. Lucie, includes a spacious main facility with high-tech service and body shop departments. A separate building houses our used truck department, the largest used pickup sales destination in the area. While many of our core values remain the same, one thing has not, Sunrise Ford has consistently ranked as one of the highest volume and highest customer satisfaction dealerships in Florida!
When Sunrise Ford opened its doors, Fort Pierce was a sleepy fishing and cattle town. World War II brought hundreds of Navy men to the area, who trained on Hutchinson Island to become combat divers, known as the Frogmen. Many of those veterans returned to the Treasure Coast to raise their families. Several remember that Sunrise Ford had the only tow truck in town and often rescued Navy vehicles stuck in the sandy dunes.
After the war, the area flourished with a strong economy based on agriculture, tourism, and real estate development. Sunrise Ford grew with the community and built one of the first “green” dealerships in the state with solar panels, high-impact glass, and recycled materials. Its Internet Department attracts customers from several nearby counties due to its professional Ford-certified sales representatives and its huge inventory of cars and trucks. “If you don’t see what you want on our website, chances are our staff can locate it within 24 hours.”
Sunrise Ford has also been fortunate to have a long-tenured staff that excels in both sales and service! We welcome all visitors from our beautiful Sunshine State and Treasure Coast, as well as those from out of the state!
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This rating includes all dealership reviews, with more weight given to recent reviews.
Sales Price Transparency
Service Price Transparency
Trade-in Experience
Purchase Time
Finance Experience
Workmanship
Service Time
Service Communication
Hours
Sales/Showroom
Monday 8:00 AM - 8:00 PM
Tuesday 8:00 AM - 8:00 PM
Wednesday 8:00 AM - 8:00 PM
Thursday 8:00 AM - 8:00 PM
Friday 8:00 AM - 8:00 PM
Saturday 9:00 AM - 7:00 PM
Sunday 11:00 AM - 5:00 AM
Service
Monday 7:30 AM - 6:00 PM
Tuesday 7:30 AM - 6:00 PM
Wednesday 7:30 AM - 6:00 PM
Thursday 7:30 AM - 6:00 PM
Friday 7:30 AM - 6:00 PM
Saturday 7:30 AM - 3:00 PM
Sunday Closed
Parts
Monday 7:30 AM - 6:00 PM
Tuesday 7:30 AM - 6:00 PM
Wednesday 7:30 AM - 6:00 PM
Thursday 7:30 AM - 6:00 PM
Friday 7:30 AM - 6:00 PM
Saturday 7:30 AM - 3:00 AM
Sunday Closed
By Type
Showing 1,992 reviews
March 13, 2026
Bill Hughes was my Salesperson. Professional and direct. Handled everything without issues. Great follow-up Dealership didn't forget about me after the sale. Had the 2nd key made wi Professional and direct. Handled everything without issues. Great follow-up Dealership didn't forget about me after the sale. Had the 2nd key made without any argument More
by LIVELYSAN
Verified Customer
March 13, 2026
Great Everything was great as always. We've bought numerous vehicles from Bill Hughes and will continue to use Sunrise Ford and Bill We've bought numerous vehicles from Bill Hughes and will continue to use Sunrise Ford and Bill More
by KJHOBBSJ
March 09, 2026
My husband bought my first VW, staff was great, Abner my rep took us on a test drive and explained all the features. He sealed the deal within two hours. Loving my VW. Fantastic customer support. rep took us on a test drive and explained all the features. He sealed the deal within two hours. Loving my VW. Fantastic customer support. More
by PEACHES2124
Employees Worked With
March 08, 2026
I'm not sure I received theDealer added items on the window sticker, Paint and interior protection (NSD)? LOjack GPS? Traceable theft protection?, Total cost of $1,700. window sticker, Paint and interior protection (NSD)? LOjack GPS? Traceable theft protection?, Total cost of $1,700. More
by RHINCHLIFFE
March 08, 2026
Everyone was superb. I would prefer anyone who needs a reliable car for home,work or anywhere! I would prefer anyone who needs a reliable car for home,work or anywhere! More
by LADY_RAVEN_BLUEFIRE
March 08, 2026
They were very nice and willing to negotiate with us. We brought the car because of their good intentions to sell. We are very happy with this vehicle. Thanks to the sale manager that was able to find a We brought the car because of their good intentions to sell. We are very happy with this vehicle. Thanks to the sale manager that was able to find a car fits our budget. More
by PIPO32312
Employees Worked With
February 22, 2026
In out got a car I went in, met a dealer, found a car I liked and I left liked and I left More
by TEGRELAYNE
February 20, 2026
Well Manage and professional. We'll manage , professional and provide excellent customer service. Olivia was excellent. We'll manage , professional and provide excellent customer service. Olivia was excellent. More
by LJHESSEX
February 17, 2026
Very professional. I'm extremely happy with the service. Thank you Good bye Have a great day I'm extremely happy with the service. Thank you Good bye Have a great day More
by TOMMYCRIVELLO
