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Sunrise Ford
Fort Pierce, FL
1,984 Reviews
Welcome To The Sunrise Ford
Sunrise Ford is proud to be a premier destination for Ford’s in the Sunshine State, happily serving thousands of customers since 1932 when a V8 Ford sold for roughly $400! Sunrise Ford is one of the longest-standing dealers in Florida and has grown immensely ever since its humble beginnings at the foot of the Citrus Overpass in downtown Fort Pierce. For almost a century, Sunrise Ford has grown to become an integral part of the Fort Pierce community and wishes to continue doing so in the future! Having started on the shoulders of 14 employees who worked out of a small building in downtown Fort Pierce — Sunrise Ford has grown into one of the largest dealerships on Florida’s Treasure Coast, with more than 80 employees!
The dealership, conveniently located on 16 acres between Fort Pierce and Port St. Lucie, includes a spacious main facility with high-tech service and body shop departments. A separate building houses our used truck department, the largest used pickup sales destination in the area. While many of our core values remain the same, one thing has not, Sunrise Ford has consistently ranked as one of the highest volume and highest customer satisfaction dealerships in Florida!
When Sunrise Ford opened its doors, Fort Pierce was a sleepy fishing and cattle town. World War II brought hundreds of Navy men to the area, who trained on Hutchinson Island to become combat divers, known as the Frogmen. Many of those veterans returned to the Treasure Coast to raise their families. Several remember that Sunrise Ford had the only tow truck in town and often rescued Navy vehicles stuck in the sandy dunes.
After the war, the area flourished with a strong economy based on agriculture, tourism, and real estate development. Sunrise Ford grew with the community and built one of the first “green” dealerships in the state with solar panels, high-impact glass, and recycled materials. Its Internet Department attracts customers from several nearby counties due to its professional Ford-certified sales representatives and its huge inventory of cars and trucks. “If you don’t see what you want on our website, chances are our staff can locate it within 24 hours.”
Sunrise Ford has also been fortunate to have a long-tenured staff that excels in both sales and service! We welcome all visitors from our beautiful Sunshine State and Treasure Coast, as well as those from out of the state!
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This rating includes all dealership reviews, with more weight given to recent reviews.
Sales Price Transparency
Service Price Transparency
Trade-in Experience
Purchase Time
Finance Experience
Workmanship
Service Time
Service Communication
Hours
Sales/Showroom
Monday 8:00 AM - 8:00 PM
Tuesday 8:00 AM - 8:00 PM
Wednesday 8:00 AM - 8:00 PM
Thursday 8:00 AM - 8:00 PM
Friday 8:00 AM - 8:00 PM
Saturday 9:00 AM - 7:00 PM
Sunday 11:00 AM - 5:00 AM
Service
Monday 7:30 AM - 6:00 PM
Tuesday 7:30 AM - 6:00 PM
Wednesday 7:30 AM - 6:00 PM
Thursday 7:30 AM - 6:00 PM
Friday 7:30 AM - 6:00 PM
Saturday 7:30 AM - 3:00 PM
Sunday Closed
Parts
Monday 7:30 AM - 6:00 PM
Tuesday 7:30 AM - 6:00 PM
Wednesday 7:30 AM - 6:00 PM
Thursday 7:30 AM - 6:00 PM
Friday 7:30 AM - 6:00 PM
Saturday 7:30 AM - 3:00 AM
Sunday Closed
By Type
Showing 1,984 reviews
February 20, 2026
Well Manage and professional. We'll manage , professional and provide excellent customer service. Olivia was excellent. We'll manage , professional and provide excellent customer service. Olivia was excellent. More
by LJHESSEX
Verified Customer
February 17, 2026
Very professional. I'm extremely happy with the service. Thank you Good bye Have a great day I'm extremely happy with the service. Thank you Good bye Have a great day More
by TOMMYCRIVELLO
February 16, 2026
They didn't fix my old truck right and then low ball me on the trade in. on the trade in. More
by KESUESTRIPING
February 14, 2026
I love the dealership. The dealership was so nice.They helped me and I got a twenty twenty four escape with sixteen thousand dollars The dealership was so nice.They helped me and I got a twenty twenty four escape with sixteen thousand dollars More
by ANGELMOTES2018
February 12, 2026
bought my Bronco from Sunrise Ford in Fort Pierce and couldn’t be happier. The whole process was smooth, professional, and refreshingly stress-free. Bill, Mike and Shannon were knowledgeable, transparent couldn’t be happier. The whole process was smooth, professional, and refreshingly stress-free. Bill, Mike and Shannon were knowledgeable, transparent, and made sure I drove off confident and excited about my purchase. Highly recommend Sunrise Ford if you’re in the market for a new vehicle. More
by Apersaud87
February 12, 2026
That’s my second vehicle this month. Sunrise Ford is 2 for 2 ;-). Got a good rate from Ford Credit too. Sunrise Ford is 2 for 2 ;-). Got a good rate from Ford Credit too. More
by FRANKFLORA
February 10, 2026
Helped me purchase my new vehicle at an affordable price. Also helped with payment & insurance payments being that I'm on a fixed income ???? Also helped with payment & insurance payments being that I'm on a fixed income ???? More
by MIKRIVERA3965
February 10, 2026
Not upfront with information and hid things from client out of state. Poor customer service and communication out of state. Poor customer service and communication More
by KAITLINBONNER22
