Back

Sunrise Ford

Fort Pierce, FL

4.3
476 Reviews
Welcome To The Sunrise Ford Sunrise Ford is proud to be a premier destination for Ford’s in the Sunshine State, happily serving thousands of customers since 1932 when a V8 Ford sold for roughly $400! Sunrise Ford is one of the longest-standing dealers in Florida and has grown immensely ever since its humble beginnings at the foot of the Citrus Overpass in downtown Fort Pierce. For almost a century, Sunrise Ford has grown to become an integral part of the Fort Pierce community and wishes to continue doing so in the future! Having started on the shoulders of 14 employees who worked out of a small building in downtown Fort Pierce — Sunrise Ford has grown into one of the largest dealerships on Florida’s Treasure Coast, with more than 80 employees! The dealership, conveniently located on 16 acres between Fort Pierce and Port St. Lucie, includes a spacious main facility with high-tech service and body shop departments. A separate building houses our used truck department, the largest used pickup sales destination in the area. While many of our core values remain the same, one thing has not, Sunrise Ford has consistently ranked as one of the highest volume and highest customer satisfaction dealerships in Florida! When Sunrise Ford opened its doors, Fort Pierce was a sleepy fishing and cattle town. World War II brought hundreds of Navy men to the area, who trained on Hutchinson Island to become combat divers, known as the Frogmen. Many of those veterans returned to the Treasure Coast to raise their families. Several remember that Sunrise Ford had the only tow truck in town and often rescued Navy vehicles stuck in the sandy dunes. After the war, the area flourished with a strong economy based on agriculture, tourism, and real estate development. Sunrise Ford grew with the community and built one of the first “green” dealerships in the state with solar panels, high-impact glass, and recycled materials. Its Internet Department attracts customers from several nearby counties due to its professional Ford-certified sales representatives and its huge inventory of cars and trucks. “If you don’t see what you want on our website, chances are our staff can locate it within 24 hours.” Sunrise Ford has also been fortunate to have a long-tenured staff that excels in both sales and service! We welcome all visitors from our beautiful Sunshine State and Treasure Coast, as well as those from out of the state!
Contact Dealership

5435 US-1

Fort Pierce, FL

34982

Directions

By Type

Showing 476 reviews

April 16, 2024

Quick and easy to have my car fixed and great service staff Happy with my car More

by kjjw721
Service Price Transparency
Workmanship
Service Time
Service Communication
Recommend Dealer
Yes
Employees Worked With
Scott
Apr 16, 2024 -

Sunrise Ford responded

Awesome endorsement! Very happy to hear that the core values implemented by the team pay off for our family of customers. Enjoy the day.

April 15, 2024

Terrible communication, I had my truck up there for 6 weeks I had to pick it up because no one could tell me anything, to the point that they couldn’t even charge me for the service because they did no d More

by BRETT.KINEALY
Service Price Transparency
Workmanship
Service Time
Service Communication
Recommend Dealer
No
Employees Worked With
Stewart
Apr 16, 2024 -

Sunrise Ford responded

We value and appreciate your business, Brett. And when you feel that it fails to meet your expectations, it's important for us to know. We have forwarded your feedback to the General Manager of the dealership.

April 13, 2024

Truck went in for air bag light on,got it back with lite still on! No explanation as to why? More

by ANDY@TRAINEDBUGKILLER.COM
Service Price Transparency
Workmanship
Service Time
Service Communication
Recommend Dealer
No
Employees Worked With
Did not get any names
Apr 16, 2024 -

Sunrise Ford responded

Andy. In order for us to properly correct any issues you are experiencing, we must kindly request your full name, contact information, and the nature of any concerns by emailing us directly via social@sunrise-ford.com or respond directly to this message with the requested information. We hope to hear back from you soon.

April 13, 2024

Human being for sure , I hope keep doing it. Never drop it. Quality is important 👌 More

by Gervafran
Service Price Transparency
Workmanship
Service Time
Service Communication
Recommend Dealer
Yes
Employees Worked With
Mr Stuart
Apr 16, 2024 -

Sunrise Ford responded

Thank you for your response! We always strive to make sure the experience with us is positive and efficient. We welcome your return in the future. Have a great day!

April 13, 2024

The service rep and crew were very friendly courteous and professional. I will definitely be coming back for more service. Thanks guys More

by KB_P67
Service Price Transparency
Workmanship
Service Time
Service Communication
Recommend Dealer
Yes
Employees Worked With
Marcio
Apr 16, 2024 -

Sunrise Ford responded

We sincerely appreciate the time you have taken to provide us with such a fabulous evaluation. We look forward to seeing you again soon!

April 13, 2024

Well, I can’t tell you too much about the dealership but I can’t tell you the people in servicing or excellent Sean Sarah the whole crew there they’re wonderful people and I’m so glad I got a chance to come More

by Lucy
Service Price Transparency
Workmanship
Service Time
Service Communication
Recommend Dealer
Yes
Employees Worked With
Josh Emery
5.0
This rating includes all reviews, with more weight given to recent reviews.
Rebecca Lassiter
5.0
This rating includes all reviews, with more weight given to recent reviews.
Michael Knight
5.0
This rating includes all reviews, with more weight given to recent reviews.
Apr 16, 2024 -

Sunrise Ford responded

This is fantastic feedback! We thank you very much for your kind words and it will be our pleasure to serve you in the future. Be well!

April 13, 2024

Above and beyond to help us get the truck looked at and fixed. While traveling home to Alabama. More

by mccooney
Service Price Transparency
Workmanship
Service Time
Service Communication
Recommend Dealer
Yes
Employees Worked With
Stuart
Apr 16, 2024 -

Sunrise Ford responded

Thank you for your time and kind words! We appreciate your 5-star response and will be here for any needs you should have in the future. Have a wonderful day!

April 12, 2024

I’ve written this twice and some how it will not forward! It was great service, Service manager Stewart does an outstanding job and takes very good care of me!! More

by COASTIECOP182
Service Price Transparency
Workmanship
Service Time
Service Communication
Recommend Dealer
Yes
Employees Worked With
Stewart!!!!
Apr 12, 2024 -

Sunrise Ford responded

Thank you for taking the time to share your experience with us! We are very happy to hear that the values we instill in our organization transfer directly to you. We look forward to seeing you again soon. All the best!

April 12, 2024

Very courteous and friendly she went out of her way to answer all of my questions. More

by SILVASTEVE69
Service Price Transparency
Workmanship
Service Time
Service Communication
Recommend Dealer
Yes
Employees Worked With
Rebecca Lassiter
5.0
This rating includes all reviews, with more weight given to recent reviews.
Apr 12, 2024 -

Sunrise Ford responded

Thank you! We always ensure that everyone in our organization has the same goal of providing the highest level of customer service possible. Have an awesome day!

April 11, 2024

Had to reschedule because a loaner would not be available for the first day . Week later no call dropped off auto and no rental again. They did get me and pay for an Uber / but I still paid for the tip. Had More

by BILLHARRIS208
Service Price Transparency
Workmanship
Service Time
Service Communication
Recommend Dealer
Yes
Employees Worked With
Michael Knight
4.0
This rating includes all reviews, with more weight given to recent reviews.
Apr 11, 2024 -

Sunrise Ford responded

Thank you for taking the time to provide us with this feedback.

...
10
...