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Sunrise Ford
Fort Pierce, FL
1,841 Reviews
Welcome To The Sunrise Ford
Sunrise Ford is proud to be a premier destination for Ford’s in the Sunshine State, happily serving thousands of customers since 1932 when a V8 Ford sold for roughly $400! Sunrise Ford is one of the longest-standing dealers in Florida and has grown immensely ever since its humble beginnings at the foot of the Citrus Overpass in downtown Fort Pierce. For almost a century, Sunrise Ford has grown to become an integral part of the Fort Pierce community and wishes to continue doing so in the future! Having started on the shoulders of 14 employees who worked out of a small building in downtown Fort Pierce — Sunrise Ford has grown into one of the largest dealerships on Florida’s Treasure Coast, with more than 80 employees!
The dealership, conveniently located on 16 acres between Fort Pierce and Port St. Lucie, includes a spacious main facility with high-tech service and body shop departments. A separate building houses our used truck department, the largest used pickup sales destination in the area. While many of our core values remain the same, one thing has not, Sunrise Ford has consistently ranked as one of the highest volume and highest customer satisfaction dealerships in Florida!
When Sunrise Ford opened its doors, Fort Pierce was a sleepy fishing and cattle town. World War II brought hundreds of Navy men to the area, who trained on Hutchinson Island to become combat divers, known as the Frogmen. Many of those veterans returned to the Treasure Coast to raise their families. Several remember that Sunrise Ford had the only tow truck in town and often rescued Navy vehicles stuck in the sandy dunes.
After the war, the area flourished with a strong economy based on agriculture, tourism, and real estate development. Sunrise Ford grew with the community and built one of the first “green” dealerships in the state with solar panels, high-impact glass, and recycled materials. Its Internet Department attracts customers from several nearby counties due to its professional Ford-certified sales representatives and its huge inventory of cars and trucks. “If you don’t see what you want on our website, chances are our staff can locate it within 24 hours.”
Sunrise Ford has also been fortunate to have a long-tenured staff that excels in both sales and service! We welcome all visitors from our beautiful Sunshine State and Treasure Coast, as well as those from out of the state!
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This rating includes all dealership reviews, with more weight given to recent reviews.
Sales Price Transparency
Service Price Transparency
Trade-in Experience
Purchase Time
Finance Experience
Workmanship
Service Time
Service Communication
Hours
Sales/Showroom
Monday 8:00 AM - 8:00 PM
Tuesday 8:00 AM - 8:00 PM
Wednesday 8:00 AM - 8:00 PM
Thursday 8:00 AM - 8:00 PM
Friday 8:00 AM - 8:00 PM
Saturday 9:00 AM - 7:00 PM
Sunday 11:00 AM - 5:00 AM
Service
Monday 7:30 AM - 6:00 PM
Tuesday 7:30 AM - 6:00 PM
Wednesday 7:30 AM - 6:00 PM
Thursday 7:30 AM - 6:00 PM
Friday 7:30 AM - 6:00 PM
Saturday 7:30 AM - 3:00 PM
Sunday Closed
Parts
Monday 7:30 AM - 6:00 PM
Tuesday 7:30 AM - 6:00 PM
Wednesday 7:30 AM - 6:00 PM
Thursday 7:30 AM - 6:00 PM
Friday 7:30 AM - 6:00 PM
Saturday 7:30 AM - 3:00 AM
Sunday Closed
By Type
Showing 1,841 reviews
Verified Customer
June 28, 2024
This is the first time I’ve used this dealer. I had a wonderful experience. They took care of my vehicle and The recall. I would definitely use them for my future services, etc. thank you. I had a wonderful experience. They took care of my vehicle and The recall. I would definitely use them for my future services, etc. thank you. More
by smiddlo
Employees Worked With
Very nice lady in the Service department
June 27, 2024
Mr. Night was very helpful and professional. Communicated well with me. Very impressive. Prices could be definately be cheaper and more then one cashier would be great. Otherwise, it was a good experience! well with me. Very impressive. Prices could be definately be cheaper and more then one cashier would be great. Otherwise, it was a good experience! More
by candacemsmithrn
Employees Worked With
Michael Knight
June 25, 2024
Sunrise is an excellent dealership. The service department was having issues, as their computers were down and communication was non existent. The service department was having issues, as their computers were down and communication was non existent. More
by MADCHERYL
Employees Worked With
Shawn Cooper - Sara Haney
June 25, 2024
The salesman over promised and under delivered! The car was delivered dirty and broken! The management has yet to make it right! I didn’t even make it home before the car broke down and cost me $20 The car was delivered dirty and broken! The management has yet to make it right! I didn’t even make it home before the car broke down and cost me $2000 to get it repaired. I expected so much more from an authorized ford dealership. More
by DHOYDAL10
Employees Worked With
Phil Sherlock, Sean McAleney
June 24, 2024
Most of the staff I dealt with were friendly and professional. Just couldn’t make an appointment or get any work done because the system was down professional. Just couldn’t make an appointment or get any work done because the system was down More
by BERNLINWICH
Employees Worked With
Michael Knight
June 24, 2024
I took my car in for two Recall issues. The service dept. was extremely busy. The staff was extremely friendly and fast. I was checked in in NO time. Upon completion I returned two days lat The service dept. was extremely busy. The staff was extremely friendly and fast. I was checked in in NO time. Upon completion I returned two days later and checked out my car! Everyone I was in contact with was very professional! This was the 1st time using SUNRISE FORD and I will certainly use them again! More
by stormy51
Employees Worked With
John
