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Sunrise Ford

Fort Pierce, FL

4.2
1,351 Reviews
Welcome To The Sunrise Ford Sunrise Ford is proud to be a premier destination for Ford’s in the Sunshine State, happily serving thousands of customers since 1932 when a V8 Ford sold for roughly $400! Sunrise Ford is one of the longest-standing dealers in Florida and has grown immensely ever since its humble beginnings at the foot of the Citrus Overpass in downtown Fort Pierce. For almost a century, Sunrise Ford has grown to become an integral part of the Fort Pierce community and wishes to continue doing so in the future! Having started on the shoulders of 14 employees who worked out of a small building in downtown Fort Pierce — Sunrise Ford has grown into one of the largest dealerships on Florida’s Treasure Coast, with more than 80 employees! The dealership, conveniently located on 16 acres between Fort Pierce and Port St. Lucie, includes a spacious main facility with high-tech service and body shop departments. A separate building houses our used truck department, the largest used pickup sales destination in the area. While many of our core values remain the same, one thing has not, Sunrise Ford has consistently ranked as one of the highest volume and highest customer satisfaction dealerships in Florida! When Sunrise Ford opened its doors, Fort Pierce was a sleepy fishing and cattle town. World War II brought hundreds of Navy men to the area, who trained on Hutchinson Island to become combat divers, known as the Frogmen. Many of those veterans returned to the Treasure Coast to raise their families. Several remember that Sunrise Ford had the only tow truck in town and often rescued Navy vehicles stuck in the sandy dunes. After the war, the area flourished with a strong economy based on agriculture, tourism, and real estate development. Sunrise Ford grew with the community and built one of the first “green” dealerships in the state with solar panels, high-impact glass, and recycled materials. Its Internet Department attracts customers from several nearby counties due to its professional Ford-certified sales representatives and its huge inventory of cars and trucks. “If you don’t see what you want on our website, chances are our staff can locate it within 24 hours.” Sunrise Ford has also been fortunate to have a long-tenured staff that excels in both sales and service! We welcome all visitors from our beautiful Sunshine State and Treasure Coast, as well as those from out of the state!
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5435 US-1

Fort Pierce, FL

34982

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Showing 1,351 reviews

February 01, 2018

Excellent people to deal with!! I get great service at Sunrise Ford. A bright star is Rebecca Lassiter. She is always on top of the situation. Even in the occasional situation whe More

by Robert G Black Jr
Customer Service
Quality Of Work
Friendliness
Price
Recommend Dealer
Yes
Employees Worked With
Rebecca Lassiter
5.0
This rating includes all reviews, with more weight given to recent reviews.
Other Employees : David Herrington
January 23, 2018

poor service took three trips to fix erg valve and charged a fortune. Didn't listen to problems, cost to fix was more than estimate, and said it was fixed the fir More

by rod poll
Customer Service
Quality Of Work
Friendliness
Price
Recommend Dealer
No
Employees Worked With
jesse martin
Feb 02, 2018 -

Sunrise Ford responded

We are sorry you feel that we did not repair your truck properly, but perhaps this explanation can clear up any misunderstandings. When you brought your truck to us, the DPFE sensor was faulty which indicated that the sensor and the pipe to the intake manifold of the engine were clogged. We repaired the sensor and the pipe, test drove the truck and released it to you. At the time, there was no indication that the EGR code (which indicates how exhaust gas is circulated) was faulty, so we felt no need to recommend that service, which would have cost you more money when it might not be needed. However, the aftermarket EGR valve did fail a few days later and you returned with your truck. As a goodwill gesture, we waived all labor charges and only charged you for the part. We thought that goodwill gesture would make up for the inconvenience of returning a second time. Sunrise Ford, which has been in business for 85 years, is proud of our high customer satisfaction rankings—among the highest in the state. So we hope after reading this explanation, you can count yourself as one of our satisfied customers.

January 02, 2018

Wonderful Prompt, friendly service - very accommodating. The dealership was nicely kept and all staff was helpful in all aspects of our experience buying a veh More

by lisa
Customer Service
Quality Of Work
Friendliness
Price
Recommend Dealer
Yes
Employees Worked With
Jeff Laher
5.0
This rating includes all reviews, with more weight given to recent reviews.
December 16, 2017

Hassle free and fast Sales person gave us his name and when we are ready to get him. No pushy sales, answered all our questions and email us regarding specials sales going More

by Yaroma14
Customer Service
Quality Of Work
Friendliness
Price
Recommend Dealer
Yes
Employees Worked With
Jeff Laher
5.0
This rating includes all reviews, with more weight given to recent reviews.
December 12, 2017

Kyonda was great Let me begin with I work for a Ford dealer and I found myself in a jam, I had a customer who only got 1 key on delivery. Well he happened to live near More

by pickingcustomer
Customer Service
Quality Of Work
Friendliness
Price
Recommend Dealer
Yes
Employees Worked With
Kyonda Martin
December 08, 2017

Grest Buying Experience Jeff Laher was excellent finding the exact car and lease for my Mom. He was very patient and took a lot of time with her going over all of the feature More

by Beverly
Customer Service
Quality Of Work
Friendliness
Price
Recommend Dealer
Yes
Employees Worked With
Sandra Nelson
5.0
This rating includes all reviews, with more weight given to recent reviews.
Jeff Laher
5.0
This rating includes all reviews, with more weight given to recent reviews.
November 26, 2017

Awesome Experience I can honestly say that this was the first time purchasing a new vehicle (which I have done many, many times) that I felt absolutely NO anxiety from s More

by teyasgma
Customer Service
Quality Of Work
Friendliness
Price
Recommend Dealer
Yes
Employees Worked With
Sandra Nelson
5.0
This rating includes all reviews, with more weight given to recent reviews.
Jeff Laher
5.0
This rating includes all reviews, with more weight given to recent reviews.
November 02, 2017

Excellent Purchase experience Jeff knew the product line very well. Excellent job of orchestrating test drive of 4 vehicles inside of an hour. Able to really compare well by step More

by Bryan
Customer Service
Quality Of Work
Friendliness
Price
Recommend Dealer
Yes
Employees Worked With
Jeff Laher
5.0
This rating includes all reviews, with more weight given to recent reviews.
October 28, 2017

Service is Great Very honest and accommodating. Honesty is the best policy. Always nice to see the same faces when you go into Service, plus the mechanics are always w More

by Cudadmh
Customer Service
Quality Of Work
Friendliness
Price
Recommend Dealer
Yes
Employees Worked With
Josh Emery
5.0
This rating includes all reviews, with more weight given to recent reviews.
Rebecca Lassiter
5.0
This rating includes all reviews, with more weight given to recent reviews.
Other Employees : David Herrington
October 28, 2017

Pleasant and Professional Staff Buying a car can be a nightmare these days. This dealership is very professional and honest in answering questions and guiding us to the purchase. N More

by FlyBoy
Customer Service
Quality Of Work
Friendliness
Recommend Dealer
Yes
Employees Worked With
Josh Emery
5.0
This rating includes all reviews, with more weight given to recent reviews.
Other Employees : The young gentleman who completed all the paper work- can’t remember his name., Kim Baxter
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