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Sunrise Ford
Fort Pierce, FL
1,352 Reviews
Welcome To The Sunrise Ford
Sunrise Ford is proud to be a premier destination for Ford’s in the Sunshine State, happily serving thousands of customers since 1932 when a V8 Ford sold for roughly $400! Sunrise Ford is one of the longest-standing dealers in Florida and has grown immensely ever since its humble beginnings at the foot of the Citrus Overpass in downtown Fort Pierce. For almost a century, Sunrise Ford has grown to become an integral part of the Fort Pierce community and wishes to continue doing so in the future! Having started on the shoulders of 14 employees who worked out of a small building in downtown Fort Pierce — Sunrise Ford has grown into one of the largest dealerships on Florida’s Treasure Coast, with more than 80 employees!
The dealership, conveniently located on 16 acres between Fort Pierce and Port St. Lucie, includes a spacious main facility with high-tech service and body shop departments. A separate building houses our used truck department, the largest used pickup sales destination in the area. While many of our core values remain the same, one thing has not, Sunrise Ford has consistently ranked as one of the highest volume and highest customer satisfaction dealerships in Florida!
When Sunrise Ford opened its doors, Fort Pierce was a sleepy fishing and cattle town. World War II brought hundreds of Navy men to the area, who trained on Hutchinson Island to become combat divers, known as the Frogmen. Many of those veterans returned to the Treasure Coast to raise their families. Several remember that Sunrise Ford had the only tow truck in town and often rescued Navy vehicles stuck in the sandy dunes.
After the war, the area flourished with a strong economy based on agriculture, tourism, and real estate development. Sunrise Ford grew with the community and built one of the first “green” dealerships in the state with solar panels, high-impact glass, and recycled materials. Its Internet Department attracts customers from several nearby counties due to its professional Ford-certified sales representatives and its huge inventory of cars and trucks. “If you don’t see what you want on our website, chances are our staff can locate it within 24 hours.”
Sunrise Ford has also been fortunate to have a long-tenured staff that excels in both sales and service! We welcome all visitors from our beautiful Sunshine State and Treasure Coast, as well as those from out of the state!
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This rating includes all dealership reviews, with more weight given to recent reviews.
Sales Price Transparency
Service Price Transparency
Trade-in Experience
Purchase Time
Finance Experience
Workmanship
Service Time
Service Communication
Hours
Sales/Showroom
Monday 8:00 AM - 8:00 PM
Tuesday 8:00 AM - 8:00 PM
Wednesday 8:00 AM - 8:00 PM
Thursday 8:00 AM - 8:00 PM
Friday 8:00 AM - 8:00 PM
Saturday 9:00 AM - 7:00 PM
Sunday 11:00 AM - 5:00 AM
Service
Monday 7:30 AM - 6:00 PM
Tuesday 7:30 AM - 6:00 PM
Wednesday 7:30 AM - 6:00 PM
Thursday 7:30 AM - 6:00 PM
Friday 7:30 AM - 6:00 PM
Saturday 7:30 AM - 3:00 PM
Sunday Closed
Parts
Monday 7:30 AM - 6:00 PM
Tuesday 7:30 AM - 6:00 PM
Wednesday 7:30 AM - 6:00 PM
Thursday 7:30 AM - 6:00 PM
Friday 7:30 AM - 6:00 PM
Saturday 7:30 AM - 3:00 AM
Sunday Closed
By Type
Showing 1,352 reviews
April 30, 2017
Amazing Team! The team that assisted us in our purchase at Sunrise Ford was very professional, courteous, and simple amazing - Chip, Jeremy, and Brian! We sincerely The team that assisted us in our purchase at Sunrise Ford was very professional, courteous, and simple amazing - Chip, Jeremy, and Brian! We sincerely thank you for not adding any pressure on us, and being very knowledgeable of the vehicle. More
by Lloyd and Pam
April 29, 2017
new vechicle trade in This has not been my first dealing with Sunrise Ford I have always been treated well both by the sales dept. and also by the service dept. And have This has not been my first dealing with Sunrise Ford I have always been treated well both by the sales dept. and also by the service dept. And have always been proud to be a Ford customer Thank You, Peter F Brouwer More
by Pete
April 04, 2017
No service service department I requested a service appointment online someone by the name of Jeremy in the service department sent me an email and stated that someone would be get I requested a service appointment online someone by the name of Jeremy in the service department sent me an email and stated that someone would be getting back to me "shortly" concerning the appointment. Although I replied to the e-mail with a thank you and then a follow-up e-mail with another question as to when someone would be contacting me... no one ever returned the email. I've decided to take my business to another Ford dealer. More
by Bryan Tavares
Employees Worked With
Jeremy
March 26, 2017
Pleasant Experience today! Mike was quick to try to get us the best financing option available while we shared a few stories of fishing and gator hunting. He was compassionate a Mike was quick to try to get us the best financing option available while we shared a few stories of fishing and gator hunting. He was compassionate about my feelings knowing I was giving up my Expedition of 13 years. Great service! More
by MikenAimee
Employees Worked With
Mark Cuss Sales and Tina in finance, Mike Campbell
January 07, 2017
Oil Change/Maintenance Bad Service We have a fairly New 2015 F150 with just over 20,000 miles on it. We brought our truck in for an oil change, tire rotation and a vibration in the bra We have a fairly New 2015 F150 with just over 20,000 miles on it. We brought our truck in for an oil change, tire rotation and a vibration in the brake system. Upon inspection From their mechanics they said that the rear rotors needed to be cut. The vibration can be felt In the steering wheel and is clearly in the front of the vehicle and not in the back. When we received our truck back there was oil all over the place under the hood and on the right front fender. We wiped the oil off and there was scratches in the paint on the right front fender also. We spoke to the service advisor and he said that they dont use anythingin the shop that would scrath thw truck and that the oil everywhere was a simple fix, he offered no fix for anything we mentioned to him and had a bad attitude. We left and decided we would go back on Monday to speak to the manager as he stated there wasn't a manager yhere on Saturdays. After arriving home and inspecting the truck further there was a lug nut missing from the right front tire. If this is the customer service you provide it is HORRIBLE!!! Not Happy at all! More
by TBlack
Employees Worked With
David Brown Advisor Brian Noble Technician Michael Baldowski Technician
June 27, 2016
Great overall experience Sean my salesman displayed great patience. No pressure was put on me after four or more hours. I, was tough. Would recommend any and all go see Sean a Sean my salesman displayed great patience. No pressure was put on me after four or more hours. I, was tough. Would recommend any and all go see Sean at Sunrise Ford you won't regret it. PS the 5 star rating for price isn't working. I vote 10 stars. Regarding community involvement The owner's go out of there way to help a lot of local folks as well as community involvement More
by ?
Employees Worked With
May 11, 2016
Phone Service Question. Talked to Ron in service about a brake problem and he was very friendly and Professional and a great help to me on a brake problem I am having.about Talked to Ron in service about a brake problem and he was very friendly and Professional and a great help to me on a brake problem I am having.about bleeding the air out of the system on ABS brakes , which I have never worked on , so I will try what he said and hopefully the problem will be solved.. Thanks Ron , you and the entire service group at Sun Rise Ford in Fort Pierce , FL have been GREAT..... It is a pleasure to do business with you all. More
by Phil Rains
Employees Worked With
Service , Ron .
March 18, 2016
Services. On a 2016 250 pickup truck I am a life long resident of fort Pierce and have known the Sneeds along time . I have bought a few cars and truck from sunrise ford over the years. I am a life long resident of fort Pierce and have known the Sneeds along time . I have bought a few cars and truck from sunrise ford over the years. But as the past week I think your service manger needs a aditude Adjustment he must think women are dumb or stupid and to be walk on like dirt! I worked in the public for quite a few years and I was told by my boss that the only one who could tell the customer or get in there face was the owner of the store or company. So I am going to say this I DON'T think I will buying a car or truck from your dealership anymore! Have bought my last one . Have had enought run in with service mangers, sales mangersto last me alive time Yours M.C.T. Ptalbot575@aol.com. Cell phone 201-8784 More
by Marrk
Employees Worked With
March 18, 2016
Will never go back again! They tried to lowball us on our trade, kept trying to get slot of money down, wouldn't negotiate on their car. Second time here and last time. We boug They tried to lowball us on our trade, kept trying to get slot of money down, wouldn't negotiate on their car. Second time here and last time. We bought our car at Mullinax Ford where we were treated with respect. All they cared about was moving their car...Terrible sales Sept and management..... More
by Demi23
March 08, 2016
Quick result ion of my issue The tray that protects the bottom of the engine came loose and was dragging on the ground. I may have hit something on the freeway that dislodged the The tray that protects the bottom of the engine came loose and was dragging on the ground. I may have hit something on the freeway that dislodged the tray. Anyway I show up at 7am with no appointment at Sunrise Ford and I am met by Jorge Barreto Ford consultant. Jorge attached the tray within a few mins and did not charge me. Great service, great response time and an overall positive impression on brand Ford. Because of Jorge and my experience with my Escape, I will be buying another Ford one day! Great dealership! More
by Escape gary
Employees Worked With
Jorge Barreto
