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Sunrise Ford
Fort Pierce, FL
1,707 Reviews
Welcome To The Sunrise Ford
Sunrise Ford is proud to be a premier destination for Ford’s in the Sunshine State, happily serving thousands of customers since 1932 when a V8 Ford sold for roughly $400! Sunrise Ford is one of the longest-standing dealers in Florida and has grown immensely ever since its humble beginnings at the foot of the Citrus Overpass in downtown Fort Pierce. For almost a century, Sunrise Ford has grown to become an integral part of the Fort Pierce community and wishes to continue doing so in the future! Having started on the shoulders of 14 employees who worked out of a small building in downtown Fort Pierce — Sunrise Ford has grown into one of the largest dealerships on Florida’s Treasure Coast, with more than 80 employees!
The dealership, conveniently located on 16 acres between Fort Pierce and Port St. Lucie, includes a spacious main facility with high-tech service and body shop departments. A separate building houses our used truck department, the largest used pickup sales destination in the area. While many of our core values remain the same, one thing has not, Sunrise Ford has consistently ranked as one of the highest volume and highest customer satisfaction dealerships in Florida!
When Sunrise Ford opened its doors, Fort Pierce was a sleepy fishing and cattle town. World War II brought hundreds of Navy men to the area, who trained on Hutchinson Island to become combat divers, known as the Frogmen. Many of those veterans returned to the Treasure Coast to raise their families. Several remember that Sunrise Ford had the only tow truck in town and often rescued Navy vehicles stuck in the sandy dunes.
After the war, the area flourished with a strong economy based on agriculture, tourism, and real estate development. Sunrise Ford grew with the community and built one of the first “green” dealerships in the state with solar panels, high-impact glass, and recycled materials. Its Internet Department attracts customers from several nearby counties due to its professional Ford-certified sales representatives and its huge inventory of cars and trucks. “If you don’t see what you want on our website, chances are our staff can locate it within 24 hours.”
Sunrise Ford has also been fortunate to have a long-tenured staff that excels in both sales and service! We welcome all visitors from our beautiful Sunshine State and Treasure Coast, as well as those from out of the state!
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This rating includes all dealership reviews, with more weight given to recent reviews.
Sales Price Transparency
Service Price Transparency
Trade-in Experience
Purchase Time
Finance Experience
Workmanship
Service Time
Service Communication
Hours
Sales/Showroom
Monday 8:00 AM - 8:00 PM
Tuesday 8:00 AM - 8:00 PM
Wednesday 8:00 AM - 8:00 PM
Thursday 8:00 AM - 8:00 PM
Friday 8:00 AM - 8:00 PM
Saturday 9:00 AM - 7:00 PM
Sunday 11:00 AM - 5:00 AM
Service
Monday 7:30 AM - 6:00 PM
Tuesday 7:30 AM - 6:00 PM
Wednesday 7:30 AM - 6:00 PM
Thursday 7:30 AM - 6:00 PM
Friday 7:30 AM - 6:00 PM
Saturday 7:30 AM - 3:00 PM
Sunday Closed
Parts
Monday 7:30 AM - 6:00 PM
Tuesday 7:30 AM - 6:00 PM
Wednesday 7:30 AM - 6:00 PM
Thursday 7:30 AM - 6:00 PM
Friday 7:30 AM - 6:00 PM
Saturday 7:30 AM - 3:00 AM
Sunday Closed
By Type
Showing 1,707 reviews
October 28, 2020
In my experience and personal opinion - I could never recommend these people to anyone who really likes cars. After purchasing a very expensive car from them - I discovered some small but noticeable ble recommend these people to anyone who really likes cars. After purchasing a very expensive car from them - I discovered some small but noticeable blemishes and notified them IMMEDIATELY. Sure, I wish I had seen these before but I figured they would take care of it. Nope. At first they declined to even ask about possible warranty coverage but when I mentioned that I had not received the survey from Ford, they had someone else reach out. Even then, they made obvious excuses as to why the damage was caused by ME or someone else besides them. In any case, again, all of this is my experience and opinion but they failed to do anything in my case, other than accept my money for a car...after that, they want nothing to do with you. I was obviously frustrated and I'm sure that came through on the phone but they sent me a flakey email saying that I had a threatening tone and because of that, they would "cease and desist any attempts to rectify" which I found as just an excuse to do what they were going to do the whole time, which is, nothing. I already told them that I would be writing a review to which they replied that they will answer social media posts - so I'm sure they will have some story to add (you can see that they do this to any negative review) to this but all I can do is explain my opinion and what I felt happened in my case. More
by notosunrise
Employees Worked With
Elton Wetteland, Mary Jo Tierney, Leo Storniolo, Shea Bryson, Rebecca Lassiter
July 06, 2020
2011 Ford Taurus Service department is excellent at Sunrise. Needed two new tires and an alignment. Did not have an appointment and car tires were ordered and alignmen Service department is excellent at Sunrise. Needed two new tires and an alignment. Did not have an appointment and car tires were ordered and alignment was done before noon the next day. I have been a customer of Sunrise since 2011 and we have both my car and my wife's Ford Focus serviced here. More
by brusso1713
Employees Worked With
Ron Cromer, Jesse, Josh Emery
July 04, 2020
Thanks Jesse for taking care of my 2005 Ford Thunderbird...great service and was happy to get the car taken care early. Thank you Sunrise Ford! Thunderbird...great service and was happy to get the car taken care early. Thank you Sunrise Ford! More
by ppetrelis
Employees Worked With
Jesse
July 03, 2020
Once again Sunshine Ford has done it again. Leo Storniolo Rocks! Awesome salesman, not pushy, very well experienced to handle your car buying needs. Over the years Leo has become a family friend as well. Sun Rocks! Awesome salesman, not pushy, very well experienced to handle your car buying needs. Over the years Leo has become a family friend as well. Sunrise Ford is a “One Stop Shop & Service Dealership” for all auto and truck needs. More
by alqueen
Employees Worked With
Leo Storniolo, Rebecca Lassiter
July 02, 2020
Excellent excellent service great selection it was wonderful working with the folks at sunrise Ford my sales person Leo went above and beyond to make sure my wife and I were happy . wonderful working with the folks at sunrise Ford my sales person Leo went above and beyond to make sure my wife and I were happy . More
by Robdick
Employees Worked With
Leo Storniolo, Sean Mckillips
June 24, 2020
Showed up Without an appointment, and Dan said not a problem. I use my truck for work, So it was very important I got in quickly. He said about an hour, and 40 minutes later I was on the road,Oil change problem. I use my truck for work, So it was very important I got in quickly. He said about an hour, and 40 minutes later I was on the road,Oil changed and tires rotated. Great experience! More
by Daniel
Employees Worked With
Dan in service
June 14, 2020
Could not have been happier with the buying experience of a 2020 Ford Edge. No pressure, all questions answered. Financing was a breeze. From start to finish, I was out the door in under 4 hours. a 2020 Ford Edge. No pressure, all questions answered. Financing was a breeze. From start to finish, I was out the door in under 4 hours. More
by BCW
Employees Worked With
Other Employees :
Rebecca Lassister, Sean McKillips, Elton Wetteland
June 07, 2020
The Works Excellent service for my 2012 Ford Focus. Fast service and honest employees. I have purchased two vehicles from Sunrise Ford and will purchase my ne Excellent service for my 2012 Ford Focus. Fast service and honest employees. I have purchased two vehicles from Sunrise Ford and will purchase my next one here also. More
by Jerry B.
Employees Worked With
Josh Emery, Rebecca Lassiter
May 31, 2020
Needed a repair of the window on my mustang convertible, it was done before I could even get back to pick it up ! Love it here ! it was done before I could even get back to pick it up ! Love it here ! More
by Sbeskovoyne
May 23, 2020
Service department is excellent at Sunrise. I just got my car back 6 months after the transmission broke, which was covered thankfully by ford and gave loaner car. It just broke again this time its differ my car back 6 months after the transmission broke, which was covered thankfully by ford and gave loaner car. It just broke again this time its different parts to transmission costing 1700$. That's not service fault that's a ford issue so I cant knock em for the lack of concern at the Ford hq. Sunrise Ford has been excellent with fixing my car and helping me More
by Drice
Employees Worked With
John Angelo
