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Sunrise Ford

Fort Pierce, FL

Overview
Employees
Reviews
Vehicles
4.2
1,617 Reviews
Welcome To The Sunrise Ford Sunrise Ford is proud to be a premier destination for Ford’s in the Sunshine State, happily serving thousands of customers since 1932 when a V8 Ford sold for roughly $400! Sunrise Ford is one of the longest-standing dealers in Florida and has grown immensely ever since its humble beginnings at the foot of the Citrus Overpass in downtown Fort Pierce. For almost a century, Sunrise Ford has grown to become an integral part of the Fort Pierce community and wishes to continue doing so in the future! Having started on the shoulders of 14 employees who worked out of a small building in downtown Fort Pierce — Sunrise Ford has grown into one of the largest dealerships on Florida’s Treasure Coast, with more than 80 employees! The dealership, conveniently located on 16 acres between Fort Pierce and Port St. Lucie, includes a spacious main facility with high-tech service and body shop departments. A separate building houses our used truck department, the largest used pickup sales destination in the area. While many of our core values remain the same, one thing has not, Sunrise Ford has consistently ranked as one of the highest volume and highest customer satisfaction dealerships in Florida! When Sunrise Ford opened its doors, Fort Pierce was a sleepy fishing and cattle town. World War II brought hundreds of Navy men to the area, who trained on Hutchinson Island to become combat divers, known as the Frogmen. Many of those veterans returned to the Treasure Coast to raise their families. Several remember that Sunrise Ford had the only tow truck in town and often rescued Navy vehicles stuck in the sandy dunes. After the war, the area flourished with a strong economy based on agriculture, tourism, and real estate development. Sunrise Ford grew with the community and built one of the first “green” dealerships in the state with solar panels, high-impact glass, and recycled materials. Its Internet Department attracts customers from several nearby counties due to its professional Ford-certified sales representatives and its huge inventory of cars and trucks. “If you don’t see what you want on our website, chances are our staff can locate it within 24 hours.” Sunrise Ford has also been fortunate to have a long-tenured staff that excels in both sales and service! We welcome all visitors from our beautiful Sunshine State and Treasure Coast, as well as those from out of the state!
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5435 US-1

Fort Pierce, FL

34982

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Showing 1,617 reviews

August 28, 2025

Happy with the service. Trever was great. Greeted us quickly and was very nice. We waited a little longer than usual for our service but overall it was a good experience. More

by marissameldon
Recommend Dealer
Yes
Employees Worked With
Trevor
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August 28, 2025

Cared about and was professional She did the best she could with time and service! More

by MJWFORE
Recommend Dealer
Yes
Employees Worked With
Christina
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August 27, 2025

Trevor was a real help and blessing! He is a keeper for sure! O k More

by LINDA_TOM
Service Price Transparency
Workmanship
Service Time
Service Communication
Recommend Dealer
Yes
Employees Worked With
Trevor Hammond
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Aug 28, 2025 -

Sunrise Ford responded

Thank you for your time and kind words! We appreciate your 5-star response and will be here for any needs you should have in the future. Have a wonderful day!

August 27, 2025

Great deal trading my 2019 ford explorer sport for a 2025 ford explorer platinum. They work with me on my finance with no money down. More

by ADAVIS6088
Sales Price Transparency
Trade-in Experience
Purchase Time
Finance Experience
Recommend Dealer
Yes
Employees Worked With
Daniel
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Aug 28, 2025 -

Sunrise Ford responded

Thank you for your response! We always strive to make sure the experience with us is positive and efficient. We welcome your return in the future. Have a great day!

August 27, 2025

Can NOT get a person on the phone. Terrible customer care. I need new tires for my car, but I can't get an estimate or even someone to return my calls. More

by moekel
Service Communication
Recommend Dealer
No
Employees Worked With
NONE
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Aug 28, 2025 -

Sunrise Ford responded

"Moekel" does not correspond to any customer in our database. In order for us to properly correct any issues you are experiencing, we must kindly request your full name, contact information, and the nature of any concerns by emailing us directly via social@sunrise-ford.com or respond directly to this message with the requested information. We hope to hear back from you soon.

August 26, 2025

The staff at Sunrise Ford went above and beyond to help me in my purchase. I am very happy I chose Sunrise Ford!! 😇😇 More

by paintedsky65
Workmanship
Service Time
Service Communication
Recommend Dealer
Yes
Employees Worked With
David and Nathan. Kudos to you guys.
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Aug 28, 2025 -

Sunrise Ford responded

Thank you for taking the time to share your experience with us! We are very happy to hear that the values we instill in our organization transfer directly to you. We look forward to seeing you again soon. All the best!

August 26, 2025

Trevor was great. Very happy with my service. Trevor was helpful & courteous.. I will recommend other More

by CLLSTDM
Service Price Transparency
Workmanship
Service Time
Service Communication
Recommend Dealer
Yes
Employees Worked With
Trevor
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Aug 28, 2025 -

Sunrise Ford responded

Thank you! We always ensure that everyone in our organization has the same goal of providing the highest level of customer service possible. Have an awesome day!

August 26, 2025

1 1/2 hour wait for too expensive of an oil change. Prices really went up since my last visit. More

by CANBACK
Service Price Transparency
Workmanship
Service Time
Service Communication
Recommend Dealer
No
Employees Worked With
Mary Jo Tierney
1.0
This rating includes all reviews, with more weight given to recent reviews.
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Aug 28, 2025 -

Sunrise Ford responded

"CANBACK" does not correspond to any customer in our database. In order for us to properly correct any issues you are experiencing, we must kindly request your full name, contact information, and the nature of any concerns by emailing us directly via social@sunrise-ford.com or respond directly to this message with the requested information. We hope to hear back from you soon.

August 26, 2025

"I haven't received the invoices for the recent maintenance, which were promised to be sent via email. Could you please provide them to me? I keep detailed records of all documents related to my ve More

by LGDIAZ1
Service Price Transparency
Workmanship
Service Time
Service Communication
Recommend Dealer
Yes
Employees Worked With
Josh Emery
3.0
This rating includes all reviews, with more weight given to recent reviews.
Other Employees : Service
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Aug 28, 2025 -

Sunrise Ford responded

"LGDIAZ1" does not correspond to any customer in our database. In order for us to properly correct any issues you are experiencing, we must kindly request your full name, contact information, and the nature of any concerns by emailing us directly via social@sunrise-ford.com or respond directly to this message with the requested information. We hope to hear back from you soon.

August 25, 2025

No problems except had to wait 2 hours to get warranty approval to replace battery More

by TFLORES54
Recommend Dealer
Yes
Employees Worked With
Zachary
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Aug 28, 2025 -

Sunrise Ford responded

We appreciate your feedback and are eager to better your return experience.

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