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Sunrise Ford

Fort Pierce, FL

4.2
1,348 Reviews
Welcome To The Sunrise Ford Sunrise Ford is proud to be a premier destination for Ford’s in the Sunshine State, happily serving thousands of customers since 1932 when a V8 Ford sold for roughly $400! Sunrise Ford is one of the longest-standing dealers in Florida and has grown immensely ever since its humble beginnings at the foot of the Citrus Overpass in downtown Fort Pierce. For almost a century, Sunrise Ford has grown to become an integral part of the Fort Pierce community and wishes to continue doing so in the future! Having started on the shoulders of 14 employees who worked out of a small building in downtown Fort Pierce — Sunrise Ford has grown into one of the largest dealerships on Florida’s Treasure Coast, with more than 80 employees! The dealership, conveniently located on 16 acres between Fort Pierce and Port St. Lucie, includes a spacious main facility with high-tech service and body shop departments. A separate building houses our used truck department, the largest used pickup sales destination in the area. While many of our core values remain the same, one thing has not, Sunrise Ford has consistently ranked as one of the highest volume and highest customer satisfaction dealerships in Florida! When Sunrise Ford opened its doors, Fort Pierce was a sleepy fishing and cattle town. World War II brought hundreds of Navy men to the area, who trained on Hutchinson Island to become combat divers, known as the Frogmen. Many of those veterans returned to the Treasure Coast to raise their families. Several remember that Sunrise Ford had the only tow truck in town and often rescued Navy vehicles stuck in the sandy dunes. After the war, the area flourished with a strong economy based on agriculture, tourism, and real estate development. Sunrise Ford grew with the community and built one of the first “green” dealerships in the state with solar panels, high-impact glass, and recycled materials. Its Internet Department attracts customers from several nearby counties due to its professional Ford-certified sales representatives and its huge inventory of cars and trucks. “If you don’t see what you want on our website, chances are our staff can locate it within 24 hours.” Sunrise Ford has also been fortunate to have a long-tenured staff that excels in both sales and service! We welcome all visitors from our beautiful Sunshine State and Treasure Coast, as well as those from out of the state!
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5435 US-1

Fort Pierce, FL

34982

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Showing 1,348 reviews

May 04, 2025

Oscar Roque was an absolute legend. From the second I walked in, he made the experience smooth, no pressure, and actually enjoyable—which is rare at dealerships. Got me in my Raptor R f More

by droque1
Recommend Dealer
Yes
Employees Worked With
Oscar Roque
May 04, 2025

The service provider was very helpful and friendly, and all the repairs were done on the truck. It still runs good. More

by HWEST3
Workmanship
Service Time
Service Communication
Recommend Dealer
Yes
Employees Worked With
Josh Emery
5.0
This rating includes all reviews, with more weight given to recent reviews.
Rebecca Lassiter
5.0
This rating includes all reviews, with more weight given to recent reviews.
Michael Knight
5.0
This rating includes all reviews, with more weight given to recent reviews.
May 03, 2025

Just was very happy with the overall experience I will be back when I need more work, thx More

by stu714
Recommend Dealer
Yes
Employees Worked With
Trevor Hammond
May 02, 2025

Very difficult to speak with, communication mostly by text, did not return call till the next day. Said my battery needed replacement, had it test at st Lucie battery and it is fine, said it would cost a More

by Kens3137
Recommend Dealer
No
Employees Worked With
Christina
May 02, 2025

Very polite and friendly Completed work without unnecessary delay. Well informed me as to optional services available to better take care of my vehicle More

by Dewaynepayne1964
Recommend Dealer
Yes
May 01, 2025

Good Good service and times , Didn't like the credit surcharge though Next time paying cash More

by VINCE.ZAMBRANA
Recommend Dealer
Yes
Employees Worked With
Service
May 01, 2025

Everyone was polite and helpful. Things were explained well. There were comfortable areas to sit and wait as well as water and clean bathrooms. Also fixed problem as promised More

by PATBECTY
Service Price Transparency
Workmanship
Service Time
Service Communication
Recommend Dealer
Yes
Employees Worked With
Jennifer Harvey was good as well as the men who great you as you drive in
April 30, 2025

Very disappointed that after paying close to $300 for diagnosis the dealer could not get the part required to fix the problem. More

by Canes914
Recommend Dealer
No
Employees Worked With
Blaine
April 30, 2025

I purchased a 2024 Taos with 1907 miles basically almost brand new. It was a certified used car . That had a sticker price just over $21,000 . I found out later that certified means you have to pay anothe More

by penguino11
Sales Price Transparency
Purchase Time
Finance Experience
Recommend Dealer
No
Employees Worked With
My sales person was Jordan
April 30, 2025

I was very happy with the time and the young man that helped me he was very nice and told me very thing about my car More

by AJRAITH
Service Price Transparency
Workmanship
Service Time
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Recommend Dealer
Yes
Employees Worked With
Travis very good