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Sunrise Ford
Fort Pierce, FL
513 Reviews
Welcome To The Sunrise Ford
Sunrise Ford is proud to be a premier destination for Ford’s in the Sunshine State, happily serving thousands of customers since 1932 when a V8 Ford sold for roughly $400! Sunrise Ford is one of the longest-standing dealers in Florida and has grown immensely ever since its humble beginnings at the foot of the Citrus Overpass in downtown Fort Pierce. For almost a century, Sunrise Ford has grown to become an integral part of the Fort Pierce community and wishes to continue doing so in the future! Having started on the shoulders of 14 employees who worked out of a small building in downtown Fort Pierce — Sunrise Ford has grown into one of the largest dealerships on Florida’s Treasure Coast, with more than 80 employees!
The dealership, conveniently located on 16 acres between Fort Pierce and Port St. Lucie, includes a spacious main facility with high-tech service and body shop departments. A separate building houses our used truck department, the largest used pickup sales destination in the area. While many of our core values remain the same, one thing has not, Sunrise Ford has consistently ranked as one of the highest volume and highest customer satisfaction dealerships in Florida!
When Sunrise Ford opened its doors, Fort Pierce was a sleepy fishing and cattle town. World War II brought hundreds of Navy men to the area, who trained on Hutchinson Island to become combat divers, known as the Frogmen. Many of those veterans returned to the Treasure Coast to raise their families. Several remember that Sunrise Ford had the only tow truck in town and often rescued Navy vehicles stuck in the sandy dunes.
After the war, the area flourished with a strong economy based on agriculture, tourism, and real estate development. Sunrise Ford grew with the community and built one of the first “green” dealerships in the state with solar panels, high-impact glass, and recycled materials. Its Internet Department attracts customers from several nearby counties due to its professional Ford-certified sales representatives and its huge inventory of cars and trucks. “If you don’t see what you want on our website, chances are our staff can locate it within 24 hours.”
Sunrise Ford has also been fortunate to have a long-tenured staff that excels in both sales and service! We welcome all visitors from our beautiful Sunshine State and Treasure Coast, as well as those from out of the state!
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This rating includes all dealership reviews, with more weight given to recent reviews.
Sales Price Transparency
Service Price Transparency
Trade-in Experience
Purchase Time
Finance Experience
Workmanship
Service Time
Service Communication
Hours
Sales/Showroom
Monday 8:00 AM - 8:00 PM
Tuesday 8:00 AM - 8:00 PM
Wednesday 8:00 AM - 8:00 PM
Thursday 8:00 AM - 8:00 PM
Friday 8:00 AM - 8:00 PM
Saturday 9:00 AM - 7:00 PM
Sunday 11:00 AM - 5:00 AM
Service
Monday 7:30 AM - 6:00 PM
Tuesday 7:30 AM - 6:00 PM
Wednesday 7:30 AM - 6:00 PM
Thursday 7:30 AM - 6:00 PM
Friday 7:30 AM - 6:00 PM
Saturday 7:30 AM - 3:00 PM
Sunday Closed
Parts
Monday 7:30 AM - 6:00 PM
Tuesday 7:30 AM - 6:00 PM
Wednesday 7:30 AM - 6:00 PM
Thursday 7:30 AM - 6:00 PM
Friday 7:30 AM - 6:00 PM
Saturday 7:30 AM - 3:00 AM
Sunday Closed
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Showing 513 reviews
May 10, 2024
The service at sunrise ford is always exceptional and you know you will always be taken care of in the best way possible. John in the service department is a class above most!!!’ know you will always be taken care of in the best way possible. John in the service department is a class above most!!!’ More
by TMERLIN12
Verified CustomerEmployees Worked With
John in the service department
Helpful May 09, 2024
Excellent excellent Michael is the best. The rest if the crew dilies will Thank you The rest if the crew dilies will Thank you More
by john.colarulli
Employees Worked With
May 09, 2024
My afternoon at sunrise ford was good i will come back to see David for a oil change in two weeks see David for a oil change in two weeks More
by heroldsimms
May 09, 2024
Went in to get my oil changed everything went great. They rotated my tires checked everything give me a quote on getting new tires. They rotated my tires checked everything give me a quote on getting new tires. More
by JONMELENDEZ8168
Employees Worked With
May 09, 2024
The dealership is beautiful and the people that work there are pleasant and very helpful. The biggest issue is the answering of the phones. Nobody really picks up I either get voicemails or have to call there are pleasant and very helpful. The biggest issue is the answering of the phones. Nobody really picks up I either get voicemails or have to call back a second time in order to speak with someone. More
by CHUCKBOY_82
Employees Worked With
Shawn
May 08, 2024
It’s really luck of the draw as far as you get for employees, customer service wise, half of them are good and their customer service is acceptable. The other half is so POOR I would NOT recommend buy employees, customer service wise, half of them are good and their customer service is acceptable. The other half is so POOR I would NOT recommend buying from this dealership AT ALL unless they have a vehicle and you cannot find it anywhere else, which, happened to me, because I bought three vehicles from them in the last four years. I finally learned my lesson and I will NOT be going back or recommending them to anybody else. Definitely make sure you check insurance rates on a new vehicle BEFORE you sign paperwork to take delivery. They sold me a vehicle and then the insurance was way more than the monthly payment on the vehicle, which was outrageous AFTER I already signed paperwork. I was like “ok, I guess we’re gonna have to undo this deal I can’t afford that!” Luckily I was able to find a little bit more of affordable insurance. They will tell you what you wanna hear just to get you out the door. I asked them to fill up the vehicle coolant overflow, which they did not, didn’t realize until I got home. Come all the way back to the dealership just to find out that they don’t have the type of coolant my vehicle needs. Which I also asked them about and they assured me they had it. Then they were supposed to get the flat tire kit, of course there’s no follow up. It’s just “yeah yeah yeah yeah” whatever you wanna hear until they get you out the door and blow you off. I eventually got it today after calling and calling and calling. I would recommend Bill Hughes over Shawn as a salesman. At least Bill didn’t fill out his own customer satisfaction survey in front of us at his desk like Shawn did. How do I know? I asked him about it and called him out on it and he said, “yeah that’s what I did” filled out his own survey on how he did. The general manager, Alex Medina keeps emailing me asking me to let him know if they could improve anything before I write them a Google review, which I called and left him a voice mail and emailed him, but he did not return my messages. Hopefully today I am finally all done. I have everything that’s owed to me and I cross my fingers don’t have problems with my vehicle in the future. Bill also told me not to worry about canceling my old insurance policy that the new policy and the lienholder would take care of that which was false. That is something the insured driver has to do on their own. Learn from my mistakes so you don’t have to make the same ones. More
by M.J.JOHNSON84
May 08, 2024
Great salesman Worked with us We are repeat clients. The paperwork too redundant time consuming The paperwork too redundant time consuming More
by LORIJCURRAN
May 08, 2024
Awesome service as always. They are the only place I have service my vehicle. Great job They are the only place I have service my vehicle. Great job More
by SHOWMANMD
Employees Worked With
