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Sunrise Ford

Fort Pierce, FL

Overview
Employees
Reviews
Vehicles
4.3
2,372 Reviews
Welcome To The Sunrise Ford Sunrise Ford is proud to be a premier destination for Ford’s in the Sunshine State, happily serving thousands of customers since 1932 when a V8 Ford sold for roughly $400! Sunrise Ford is one of the longest-standing dealers in Florida and has grown immensely ever since its humble beginnings at the foot of the Citrus Overpass in downtown Fort Pierce. For almost a century, Sunrise Ford has grown to become an integral part of the Fort Pierce community and wishes to continue doing so in the future! Having started on the shoulders of 14 employees who worked out of a small building in downtown Fort Pierce — Sunrise Ford has grown into one of the largest dealerships on Florida’s Treasure Coast, with more than 80 employees! The dealership, conveniently located on 16 acres between Fort Pierce and Port St. Lucie, includes a spacious main facility with high-tech service and body shop departments. A separate building houses our used truck department, the largest used pickup sales destination in the area. While many of our core values remain the same, one thing has not, Sunrise Ford has consistently ranked as one of the highest volume and highest customer satisfaction dealerships in Florida! When Sunrise Ford opened its doors, Fort Pierce was a sleepy fishing and cattle town. World War II brought hundreds of Navy men to the area, who trained on Hutchinson Island to become combat divers, known as the Frogmen. Many of those veterans returned to the Treasure Coast to raise their families. Several remember that Sunrise Ford had the only tow truck in town and often rescued Navy vehicles stuck in the sandy dunes. After the war, the area flourished with a strong economy based on agriculture, tourism, and real estate development. Sunrise Ford grew with the community and built one of the first “green” dealerships in the state with solar panels, high-impact glass, and recycled materials. Its Internet Department attracts customers from several nearby counties due to its professional Ford-certified sales representatives and its huge inventory of cars and trucks. “If you don’t see what you want on our website, chances are our staff can locate it within 24 hours.” Sunrise Ford has also been fortunate to have a long-tenured staff that excels in both sales and service! We welcome all visitors from our beautiful Sunshine State and Treasure Coast, as well as those from out of the state!
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5435 US-1

Fort Pierce, FL

34982

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Showing 2,372 reviews

November 01, 2026

The service writer I dealt with was very professional. And extremely efficient about getting me in and out in no time. It was a great experience I will definitely be coming back. Thanks More

by RSTURGILL1
Service Price Transparency
Workmanship
Service Time
Service Communication
Recommend Dealer
Yes
Employees Worked With
Bryan
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Nov 04, 2026 -

Sunrise Ford responded

Thank you for your feedback! We're glad our Service Advisor made your visit smooth and professional. Your satisfaction is our priority, and we hope to see you again soon!

October 31, 2026

Had a few problems with trying to get through to speak to someone, but overall it was okay. More

by Happy girl 17
Recommend Dealer
Yes
Employees Worked With
Scott
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Nov 04, 2026 -

Sunrise Ford responded

We appreciate your review and are sorry for any inconvenience caused by communication issues. It's great to know that your overall experience was positive. We strive for transparency and reliability, and we look forward to welcoming you back.

October 31, 2026

Excellent experience Will always come back to sunrise ford for service Quick service Professional customer service More

by DEFENSE1120
Recommend Dealer
Yes
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Nov 04, 2026 -

Sunrise Ford responded

Thank you for your kind words! We're glad our quick and professional service made your visit to Sunrise Ford a great one. We value your trust and look forward to your next visit.

October 31, 2026

Dealership was very professional, and nice. They answered my questions and did a good job on my vehicle More

by SPUNKIEFL
Service Price Transparency
Workmanship
Service Time
Service Communication
Recommend Dealer
Yes
Employees Worked With
David Brown
4.0
This rating includes all reviews, with more weight given to recent reviews.
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Nov 04, 2026 -

Sunrise Ford responded

We're delighted to know you had a positive experience with our dealership. It's great to hear that our team was able to assist you effectively and provide quality service for your vehicle. We hope to see you again soon!

October 30, 2026

Always great service. Love pick up and delivery and mobile service. Work is always done.effixciently More

by FJSANDDLS
Recommend Dealer
Yes
Employees Worked With
Mobile cannot remember name but 5
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Nov 04, 2026 -

Sunrise Ford responded

Thank you for your positive review! We're glad our pick-up, delivery, and mobile services have met your expectations. Efficiency and quality are our top priorities. We hope to serve you again soon!

October 30, 2026

This is the 6th truck I have bought at this dealership I am very happy with my new truck More

by Paulbanfield59
Recommend Dealer
Yes
Employees Worked With
Bill
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Nov 04, 2026 -

Sunrise Ford responded

Paul, it's wonderful to hear that you're satisfied with your new truck. Your continued support means a lot to us and reflects our dedication to quality and expertise. We can't wait to assist you with your next purchase!

October 30, 2026

Very good service. Prompt & on-time…as promised. Scott, my service advisor , was very helpful. Answered all my questions and inquiries and was very pleasant and easy More

by canorisa
Service Price Transparency
Workmanship
Service Time
Service Communication
Recommend Dealer
Yes
Employees Worked With
Scott Nead
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Oct 30, 2026 -

Sunrise Ford responded

We're delighted to know you had a great experience with our service. Scott's dedication to providing helpful and timely assistance is a reflection of our commitment to quality. We hope to see you again!

October 29, 2026

Extremely slow for just an oil change, it was the first car in line and it took an hour and a half to get it done. More

by Legomez
Recommend Dealer
Yes
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Oct 30, 2026 -

Sunrise Ford responded

Thank you for your feedback. We apologize for the delay you experienced during your oil change. Our team is committed to improving efficiency while maintaining quality service. We hope to serve you more promptly in the future.

October 29, 2026

She was a good person to deal with and did her best getting you a good price I will do business with her any time More

by Pete Tsangari
Service Price Transparency
Workmanship
Service Time
Service Communication
Recommend Dealer
Yes
Employees Worked With
Elaine
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Oct 29, 2026 -

Sunrise Ford responded

Pete, we appreciate your feedback! It's wonderful to hear that our team member provided you with excellent service and a good price. We aim for reliability and expertise in all we do. See you next time!

October 28, 2026

Scheduling was quick and efficient the service technician showed up on time performed his work it was exactly as I expected More

by Ronflurry
Recommend Dealer
Yes
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Oct 28, 2026 -

Sunrise Ford responded

Ron, we're delighted to know that our quick scheduling and timely service met your expectations. Our commitment to efficiency and reliability is at the core of what we do. Thank you for your feedback, and we hope to see you again soon!

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