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Sunrise Ford
Fort Pierce, FL
2,223 Reviews
Welcome To The Sunrise Ford
Sunrise Ford is proud to be a premier destination for Ford’s in the Sunshine State, happily serving thousands of customers since 1932 when a V8 Ford sold for roughly $400! Sunrise Ford is one of the longest-standing dealers in Florida and has grown immensely ever since its humble beginnings at the foot of the Citrus Overpass in downtown Fort Pierce. For almost a century, Sunrise Ford has grown to become an integral part of the Fort Pierce community and wishes to continue doing so in the future! Having started on the shoulders of 14 employees who worked out of a small building in downtown Fort Pierce — Sunrise Ford has grown into one of the largest dealerships on Florida’s Treasure Coast, with more than 80 employees!
The dealership, conveniently located on 16 acres between Fort Pierce and Port St. Lucie, includes a spacious main facility with high-tech service and body shop departments. A separate building houses our used truck department, the largest used pickup sales destination in the area. While many of our core values remain the same, one thing has not, Sunrise Ford has consistently ranked as one of the highest volume and highest customer satisfaction dealerships in Florida!
When Sunrise Ford opened its doors, Fort Pierce was a sleepy fishing and cattle town. World War II brought hundreds of Navy men to the area, who trained on Hutchinson Island to become combat divers, known as the Frogmen. Many of those veterans returned to the Treasure Coast to raise their families. Several remember that Sunrise Ford had the only tow truck in town and often rescued Navy vehicles stuck in the sandy dunes.
After the war, the area flourished with a strong economy based on agriculture, tourism, and real estate development. Sunrise Ford grew with the community and built one of the first “green” dealerships in the state with solar panels, high-impact glass, and recycled materials. Its Internet Department attracts customers from several nearby counties due to its professional Ford-certified sales representatives and its huge inventory of cars and trucks. “If you don’t see what you want on our website, chances are our staff can locate it within 24 hours.”
Sunrise Ford has also been fortunate to have a long-tenured staff that excels in both sales and service! We welcome all visitors from our beautiful Sunshine State and Treasure Coast, as well as those from out of the state!
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This rating includes all dealership reviews, with more weight given to recent reviews.
Sales Price Transparency
Service Price Transparency
Trade-in Experience
Purchase Time
Finance Experience
Workmanship
Service Time
Service Communication
Hours
Sales/Showroom
Monday 8:00 AM - 8:00 PM
Tuesday 8:00 AM - 8:00 PM
Wednesday 8:00 AM - 8:00 PM
Thursday 8:00 AM - 8:00 PM
Friday 8:00 AM - 8:00 PM
Saturday 9:00 AM - 7:00 PM
Sunday 11:00 AM - 5:00 AM
Service
Monday 7:30 AM - 6:00 PM
Tuesday 7:30 AM - 6:00 PM
Wednesday 7:30 AM - 6:00 PM
Thursday 7:30 AM - 6:00 PM
Friday 7:30 AM - 6:00 PM
Saturday 7:30 AM - 3:00 PM
Sunday Closed
Parts
Monday 7:30 AM - 6:00 PM
Tuesday 7:30 AM - 6:00 PM
Wednesday 7:30 AM - 6:00 PM
Thursday 7:30 AM - 6:00 PM
Friday 7:30 AM - 6:00 PM
Saturday 7:30 AM - 3:00 AM
Sunday Closed
By Type
Showing 2,223 reviews
August 27, 2026
I went to get my oil changed. I was told that would be $89 when I got there to pick up my car. They told me that it was $182 or something like that and then I was being charged ex I was told that would be $89 when I got there to pick up my car. They told me that it was $182 or something like that and then I was being charged extra for the type of oil they put in and for the oil filter because it wasn't a ford More
by STEPHANIELPETTY
Verified Customer
August 26, 2026
I am pleased about my wait time upon entering the service department being less than a minute. I am pleased Scott Nead provided me transportation while my vehicle was being repaired. I am pleased Scott Nead department being less than a minute. I am pleased Scott Nead provided me transportation while my vehicle was being repaired. I am pleased Scott Nead kept me updated about the progress of my vehicle repair. And I am pleased that my check-out time was speedy. All around Wonderful experience at the Sunrise Ford Service Department. More
by WILLEANA
Employees Worked With
Scott Nead
August 26, 2026
They have not been able to fix a single problem in my 2017 escape. They ran through the warranty and extended warranty period without being able to fix the problem. 2017 escape. They ran through the warranty and extended warranty period without being able to fix the problem. More
by Misadad1
Employees Worked With
Matt
August 26, 2026
Marcio i believe his name was, worked in Line X department. he was incredibly kind and helpful. Went above and beyond to do everything he could to help my wife and I. Great gu. department. he was incredibly kind and helpful. Went above and beyond to do everything he could to help my wife and I. Great gu. More
by Wolfhagen Painting LLC
Employees Worked With
Marcio
August 25, 2026
It took me 2 months to finally get scheduled in for service for the repair i needed. Once I worked with a good service writer and the manager, I was scheduled and my vehicle was taken in for service. service for the repair i needed. Once I worked with a good service writer and the manager, I was scheduled and my vehicle was taken in for service. More
by QUAGLIAERIC1
