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Sunrise Ford
Fort Pierce, FL
438 Reviews
Welcome To The Sunrise Ford
Sunrise Ford is proud to be a premier destination for Ford’s in the Sunshine State, happily serving thousands of customers since 1932 when a V8 Ford sold for roughly $400! Sunrise Ford is one of the longest-standing dealers in Florida and has grown immensely ever since its humble beginnings at the foot of the Citrus Overpass in downtown Fort Pierce. For almost a century, Sunrise Ford has grown to become an integral part of the Fort Pierce community and wishes to continue doing so in the future! Having started on the shoulders of 14 employees who worked out of a small building in downtown Fort Pierce — Sunrise Ford has grown into one of the largest dealerships on Florida’s Treasure Coast, with more than 80 employees!
The dealership, conveniently located on 16 acres between Fort Pierce and Port St. Lucie, includes a spacious main facility with high-tech service and body shop departments. A separate building houses our used truck department, the largest used pickup sales destination in the area. While many of our core values remain the same, one thing has not, Sunrise Ford has consistently ranked as one of the highest volume and highest customer satisfaction dealerships in Florida!
When Sunrise Ford opened its doors, Fort Pierce was a sleepy fishing and cattle town. World War II brought hundreds of Navy men to the area, who trained on Hutchinson Island to become combat divers, known as the Frogmen. Many of those veterans returned to the Treasure Coast to raise their families. Several remember that Sunrise Ford had the only tow truck in town and often rescued Navy vehicles stuck in the sandy dunes.
After the war, the area flourished with a strong economy based on agriculture, tourism, and real estate development. Sunrise Ford grew with the community and built one of the first “green” dealerships in the state with solar panels, high-impact glass, and recycled materials. Its Internet Department attracts customers from several nearby counties due to its professional Ford-certified sales representatives and its huge inventory of cars and trucks. “If you don’t see what you want on our website, chances are our staff can locate it within 24 hours.”
Sunrise Ford has also been fortunate to have a long-tenured staff that excels in both sales and service! We welcome all visitors from our beautiful Sunshine State and Treasure Coast, as well as those from out of the state!
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This rating includes all dealership reviews, with more weight given to recent reviews.
Sales Price Transparency
Service Price Transparency
Trade-in Experience
Purchase Time
Finance Experience
Workmanship
Service Time
Service Communication
Hours
Sales/Showroom
Monday 8:00 AM - 8:00 PM
Tuesday 8:00 AM - 8:00 PM
Wednesday 8:00 AM - 8:00 PM
Thursday 8:00 AM - 8:00 PM
Friday 8:00 AM - 8:00 PM
Saturday 9:00 AM - 7:00 PM
Sunday 11:00 AM - 5:00 AM
Service
Monday 7:30 AM - 6:00 PM
Tuesday 7:30 AM - 6:00 PM
Wednesday 7:30 AM - 6:00 PM
Thursday 7:30 AM - 6:00 PM
Friday 7:30 AM - 6:00 PM
Saturday 7:30 AM - 3:00 PM
Sunday Closed
Parts
Monday 7:30 AM - 6:00 PM
Tuesday 7:30 AM - 6:00 PM
Wednesday 7:30 AM - 6:00 PM
Thursday 7:30 AM - 6:00 PM
Friday 7:30 AM - 6:00 PM
Saturday 7:30 AM - 3:00 AM
Sunday Closed
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Showing 438 reviews
Verified Customer
Helpful April 25, 2024
Shawn Cooper👎 (just don't like the way he serves customers) Didn't complete everything requested (front tag holder install) Left washer fluid empty (even a 10 min oil change service would fill customers) Didn't complete everything requested (front tag holder install) Left washer fluid empty (even a 10 min oil change service would fill that as a courtesy) No explanation - just "go to the cashier, I'll have your ticket in there in a minute" More
by Danny
Employees Worked With
Shawn Cooper
April 25, 2024
David Brown was extremely helpful in all aspects of having my car repaired. From dealing with Ford to keeping me updated along the way. Thank you David having my car repaired. From dealing with Ford to keeping me updated along the way. Thank you David More
by jjbrown01
Employees Worked With
David Brown Service
April 25, 2024
I just moved here and this was my first visit to this Ford location. I was instantly pleased!!!! It was very easy to drive in and get service. Everyone was friendly and it is very clean. The fancy coffee Ford location. I was instantly pleased!!!! It was very easy to drive in and get service. Everyone was friendly and it is very clean. The fancy coffee maker was an experience!!!! I’ll definitely be back! More
by wendyrogge
Employees Worked With
Shawn in service was great!!! 5 stars!
April 25, 2024
Everything was fine in service and salesman came out and explained all about my new edge even though he didn’t sell it to me explained all about my new edge even though he didn’t sell it to me More
by Ynnz
Employees Worked With
April 25, 2024
Excellent work it was really fast the staff are very nice very helpful to get my car to service 🙌🙌👍 very helpful to get my car to service 🙌🙌👍 More
by Alejandro Magaña Ramírez
Employees Worked With
April 25, 2024
They were very respectful and great to work with. They also were very responsive to my concerns. They also were very responsive to my concerns. More
by p.register58
Employees Worked With
April 24, 2024
Every time I bring the car in, there’s always recommendations for $2000-$3000 worth of work and it’s never the same thing twice. The last time it was the injectors being bad this time they said t recommendations for $2000-$3000 worth of work and it’s never the same thing twice. The last time it was the injectors being bad this time they said they only need to be cleaned occasionally. The last time when they said it was the injectors, I questioned it then the service person consultant told me it could be the spark plugs and I said you sure he says well just might need to be cleaned. He gave me three reasons it could be, but didn’t tell me what it was for sure left your place brought it to another mechanic he said the injectors were fine. Brought my car in for service this past week and of course they came up with 10 other different things based on time date not knowing if I’ve had it done another deal or not. Every time I come like I said they look for $2000-$2500 each time , I own the shop. I know when my car is running well and I know it has to be done when it has to be done. I prefer them not doing business that way, and at least be honest and tell me what actually needs to be done Rob and trying to build up sales that just makes me not let you do anything but exactly what I asked you to do . More
by Carmine
Employees Worked With
I’m not sure it possibly was Michael Knight, but I don’t see a picture to verify that for sure
