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Sunrise Ford
Fort Pierce, FL
1,512 Reviews
Welcome To The Sunrise Ford
Sunrise Ford is proud to be a premier destination for Ford’s in the Sunshine State, happily serving thousands of customers since 1932 when a V8 Ford sold for roughly $400! Sunrise Ford is one of the longest-standing dealers in Florida and has grown immensely ever since its humble beginnings at the foot of the Citrus Overpass in downtown Fort Pierce. For almost a century, Sunrise Ford has grown to become an integral part of the Fort Pierce community and wishes to continue doing so in the future! Having started on the shoulders of 14 employees who worked out of a small building in downtown Fort Pierce — Sunrise Ford has grown into one of the largest dealerships on Florida’s Treasure Coast, with more than 80 employees!
The dealership, conveniently located on 16 acres between Fort Pierce and Port St. Lucie, includes a spacious main facility with high-tech service and body shop departments. A separate building houses our used truck department, the largest used pickup sales destination in the area. While many of our core values remain the same, one thing has not, Sunrise Ford has consistently ranked as one of the highest volume and highest customer satisfaction dealerships in Florida!
When Sunrise Ford opened its doors, Fort Pierce was a sleepy fishing and cattle town. World War II brought hundreds of Navy men to the area, who trained on Hutchinson Island to become combat divers, known as the Frogmen. Many of those veterans returned to the Treasure Coast to raise their families. Several remember that Sunrise Ford had the only tow truck in town and often rescued Navy vehicles stuck in the sandy dunes.
After the war, the area flourished with a strong economy based on agriculture, tourism, and real estate development. Sunrise Ford grew with the community and built one of the first “green” dealerships in the state with solar panels, high-impact glass, and recycled materials. Its Internet Department attracts customers from several nearby counties due to its professional Ford-certified sales representatives and its huge inventory of cars and trucks. “If you don’t see what you want on our website, chances are our staff can locate it within 24 hours.”
Sunrise Ford has also been fortunate to have a long-tenured staff that excels in both sales and service! We welcome all visitors from our beautiful Sunshine State and Treasure Coast, as well as those from out of the state!
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This rating includes all dealership reviews, with more weight given to recent reviews.
Sales Price Transparency
Service Price Transparency
Trade-in Experience
Purchase Time
Finance Experience
Workmanship
Service Time
Service Communication
Hours
Sales/Showroom
Monday 8:00 AM - 8:00 PM
Tuesday 8:00 AM - 8:00 PM
Wednesday 8:00 AM - 8:00 PM
Thursday 8:00 AM - 8:00 PM
Friday 8:00 AM - 8:00 PM
Saturday 9:00 AM - 7:00 PM
Sunday 11:00 AM - 5:00 AM
Service
Monday 7:30 AM - 6:00 PM
Tuesday 7:30 AM - 6:00 PM
Wednesday 7:30 AM - 6:00 PM
Thursday 7:30 AM - 6:00 PM
Friday 7:30 AM - 6:00 PM
Saturday 7:30 AM - 3:00 PM
Sunday Closed
Parts
Monday 7:30 AM - 6:00 PM
Tuesday 7:30 AM - 6:00 PM
Wednesday 7:30 AM - 6:00 PM
Thursday 7:30 AM - 6:00 PM
Friday 7:30 AM - 6:00 PM
Saturday 7:30 AM - 3:00 AM
Sunday Closed
By Type
Showing 1,512 reviews
July 05, 2025
The staff was extremely courteous and upbeat during this visit. This was a large improvement from prior visits. During prior visits I was uncomfortable because the staff didn’t appear to be comfortabl visit. This was a large improvement from prior visits. During prior visits I was uncomfortable because the staff didn’t appear to be comfortable. In fact, one young lady who seemed to hardly ever speak while sitting at the desk as you enter the drive-through made me fill as if I shouldn’t be in the shop. Great work! More
by roncox216
Verified CustomerEmployees Worked With
NA
July 05, 2025
Recently, my 2016 Ford edge titanium was it Sunrise Ford for Repair. David Brown was my service rep and as always, five star service.. this rating is coming in late because I was out of state and had no ph for Repair. David Brown was my service rep and as always, five star service.. this rating is coming in late because I was out of state and had no phone service. Sunrise Ford is first rate service and I would highly recommend them to anyone.. More
by MARKBRYAN111
Employees Worked With
David Brown
July 04, 2025
Did a check on the recall quickly and the services were done faster than expected done faster than expected More
by BCRAMBBOWLER300
July 04, 2025
Excellent service for my engine service, oil change and filters including, engine, oil, and cabinet filters. filters including, engine, oil, and cabinet filters. More
by jamesawomble
July 04, 2025
Every member of staff that I met were friendly and helpful. Instead of just pointing, they took the time to show me and explained everything. My appointment was for 11am and I was out by 11:45 Not b helpful. Instead of just pointing, they took the time to show me and explained everything. My appointment was for 11am and I was out by 11:45 Not bad at all. More
by rickbenejan
Employees Worked With
Didn't catch the name
July 02, 2025
Bill was an outstanding salesman. Listened to our needs, our price points, and was reasonable to deal with. Listened to our needs, our price points, and was reasonable to deal with. More
by haroldabc
Employees Worked With
