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Sunrise Ford

Fort Pierce, FL

Overview
Employees
Reviews
Vehicles
4.2
1,408 Reviews
Welcome To The Sunrise Ford Sunrise Ford is proud to be a premier destination for Ford’s in the Sunshine State, happily serving thousands of customers since 1932 when a V8 Ford sold for roughly $400! Sunrise Ford is one of the longest-standing dealers in Florida and has grown immensely ever since its humble beginnings at the foot of the Citrus Overpass in downtown Fort Pierce. For almost a century, Sunrise Ford has grown to become an integral part of the Fort Pierce community and wishes to continue doing so in the future! Having started on the shoulders of 14 employees who worked out of a small building in downtown Fort Pierce — Sunrise Ford has grown into one of the largest dealerships on Florida’s Treasure Coast, with more than 80 employees! The dealership, conveniently located on 16 acres between Fort Pierce and Port St. Lucie, includes a spacious main facility with high-tech service and body shop departments. A separate building houses our used truck department, the largest used pickup sales destination in the area. While many of our core values remain the same, one thing has not, Sunrise Ford has consistently ranked as one of the highest volume and highest customer satisfaction dealerships in Florida! When Sunrise Ford opened its doors, Fort Pierce was a sleepy fishing and cattle town. World War II brought hundreds of Navy men to the area, who trained on Hutchinson Island to become combat divers, known as the Frogmen. Many of those veterans returned to the Treasure Coast to raise their families. Several remember that Sunrise Ford had the only tow truck in town and often rescued Navy vehicles stuck in the sandy dunes. After the war, the area flourished with a strong economy based on agriculture, tourism, and real estate development. Sunrise Ford grew with the community and built one of the first “green” dealerships in the state with solar panels, high-impact glass, and recycled materials. Its Internet Department attracts customers from several nearby counties due to its professional Ford-certified sales representatives and its huge inventory of cars and trucks. “If you don’t see what you want on our website, chances are our staff can locate it within 24 hours.” Sunrise Ford has also been fortunate to have a long-tenured staff that excels in both sales and service! We welcome all visitors from our beautiful Sunshine State and Treasure Coast, as well as those from out of the state!
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5435 US-1

Fort Pierce, FL

34982

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Showing 1,408 reviews

May 30, 2025

Sarah is fantastic. Every time I go to have my car service. She is the only person that I look for she is very professional and knowledgeable and always keeps me informe More

by gysgtpena
Recommend Dealer
Yes
Employees Worked With
Sara in service dept.
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May 30, 2025

Excellent service fast and thorough. Service manager Trevor is the right person for service manager there. More

by sharonwayno
Service Price Transparency
Workmanship
Service Time
Service Communication
Recommend Dealer
Yes
Employees Worked With
Yrevor
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May 29, 2025

I was told by manager it states in my vehicle record that I said I was going to give ford a bad review I was judged by some comments on my file I tried to explain my vehicle problems manager did not want to More

by Mirella
Recommend Dealer
No
Employees Worked With
Service department manager
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May 27, 2025

Was able to make an appointment for a service message in my truck. Staff polite, courteous and knowledgeable. More

by MIAMIMTM
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Workmanship
Service Time
Service Communication
Recommend Dealer
Yes
Employees Worked With
Christina Klosset
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May 27, 2025

Didn't expect to be lied to about getting a second key when I bought my Taos . I was told there was a second key and I would get it thank God I didn't hold my breath. More

by penguino11
Recommend Dealer
No
Employees Worked With
Jordan in sales was great not his fault the dealer lied about getting a second key . All they care about is getting you to sign the paperwork.
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May 27, 2025

Excellent service everytime I come to Ford. Get me in and out as soon as possible. More

by AMANDACLAYTON1996
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Workmanship
Service Time
Service Communication
Recommend Dealer
Yes
Employees Worked With
Trevor, Sara
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May 27, 2025

They got me an appt right away David Brown helped us get a quick appt. He kept us informed on the part, delivery and gave us a loaner. He was a very nice guy More

by BHAPPY80
Recommend Dealer
Yes
Employees Worked With
David Brown
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May 27, 2025

A very frustrating and somewhat traumatic experience resulting in significant unresolved damage to my vehicle More

by Bedwards1225
Recommend Dealer
No
Employees Worked With
Steven Neidhardt, Alex Medina
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May 26, 2025

Friendly and fast service at a fair price. Easy to make an appointment with the online provider. More

by mlynn98577
Service Price Transparency
Workmanship
Service Time
Service Communication
Recommend Dealer
Yes
Employees Worked With
Sara
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May 25, 2025

The dealership was friendly and clean. Questions were answered in a reasonable time. They did not feel pushy. More

by pkarnes
Sales Price Transparency
Purchase Time
Finance Experience
Recommend Dealer
Yes
Employees Worked With
Nathan Lee and Philip in finance
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