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Sunrise Ford
Fort Pierce, FL
2,086 Reviews
Welcome To The Sunrise Ford
Sunrise Ford is proud to be a premier destination for Ford’s in the Sunshine State, happily serving thousands of customers since 1932 when a V8 Ford sold for roughly $400! Sunrise Ford is one of the longest-standing dealers in Florida and has grown immensely ever since its humble beginnings at the foot of the Citrus Overpass in downtown Fort Pierce. For almost a century, Sunrise Ford has grown to become an integral part of the Fort Pierce community and wishes to continue doing so in the future! Having started on the shoulders of 14 employees who worked out of a small building in downtown Fort Pierce — Sunrise Ford has grown into one of the largest dealerships on Florida’s Treasure Coast, with more than 80 employees!
The dealership, conveniently located on 16 acres between Fort Pierce and Port St. Lucie, includes a spacious main facility with high-tech service and body shop departments. A separate building houses our used truck department, the largest used pickup sales destination in the area. While many of our core values remain the same, one thing has not, Sunrise Ford has consistently ranked as one of the highest volume and highest customer satisfaction dealerships in Florida!
When Sunrise Ford opened its doors, Fort Pierce was a sleepy fishing and cattle town. World War II brought hundreds of Navy men to the area, who trained on Hutchinson Island to become combat divers, known as the Frogmen. Many of those veterans returned to the Treasure Coast to raise their families. Several remember that Sunrise Ford had the only tow truck in town and often rescued Navy vehicles stuck in the sandy dunes.
After the war, the area flourished with a strong economy based on agriculture, tourism, and real estate development. Sunrise Ford grew with the community and built one of the first “green” dealerships in the state with solar panels, high-impact glass, and recycled materials. Its Internet Department attracts customers from several nearby counties due to its professional Ford-certified sales representatives and its huge inventory of cars and trucks. “If you don’t see what you want on our website, chances are our staff can locate it within 24 hours.”
Sunrise Ford has also been fortunate to have a long-tenured staff that excels in both sales and service! We welcome all visitors from our beautiful Sunshine State and Treasure Coast, as well as those from out of the state!
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This rating includes all dealership reviews, with more weight given to recent reviews.
Sales Price Transparency
Service Price Transparency
Trade-in Experience
Purchase Time
Finance Experience
Workmanship
Service Time
Service Communication
Hours
Sales/Showroom
Monday 8:00 AM - 8:00 PM
Tuesday 8:00 AM - 8:00 PM
Wednesday 8:00 AM - 8:00 PM
Thursday 8:00 AM - 8:00 PM
Friday 8:00 AM - 8:00 PM
Saturday 9:00 AM - 7:00 PM
Sunday 11:00 AM - 5:00 AM
Service
Monday 7:30 AM - 6:00 PM
Tuesday 7:30 AM - 6:00 PM
Wednesday 7:30 AM - 6:00 PM
Thursday 7:30 AM - 6:00 PM
Friday 7:30 AM - 6:00 PM
Saturday 7:30 AM - 3:00 PM
Sunday Closed
Parts
Monday 7:30 AM - 6:00 PM
Tuesday 7:30 AM - 6:00 PM
Wednesday 7:30 AM - 6:00 PM
Thursday 7:30 AM - 6:00 PM
Friday 7:30 AM - 6:00 PM
Saturday 7:30 AM - 3:00 AM
Sunday Closed
By Type
Showing 2,086 reviews
June 13, 2026
Very friendly and accommodating work. What is done in a good manner The service person who helped me very professional and courteous.Also Holly is a great representation of your company What is done in a good manner The service person who helped me very professional and courteous.Also Holly is a great representation of your company More
by Dabronx51
Verified Customer
June 13, 2026
Jennifer was very helpful and attentive Jennifer kept me informed throughout both appointments and I was very impressed with the time it took her to respond and follow up with additional support informed throughout both appointments and I was very impressed with the time it took her to respond and follow up with additional support More
by NICOLELASS19
Employees Worked With
Jennifer Bicht
June 13, 2026
Jennifer was great. Not only did she get my expedition in and diagnosed she eased my fears and made my son and I feel secure! If we lived in the area and not passing thr Not only did she get my expedition in and diagnosed she eased my fears and made my son and I feel secure! If we lived in the area and not passing through we’d definitely use Sunrise ford! More
by TIRVIN17
Employees Worked With
Jennifer
June 12, 2026
Service was done Car was picked up and delivered which makes it so easy and the drivers had been excellent. They have kept me informed of all that is happening makes it so easy and the drivers had been excellent. They have kept me informed of all that is happening More
by FJSANDDLS
Employees Worked With
MATTHEW BRUCE
June 11, 2026
Great customer service Matthew kept me form of the status of my vehicle. He also provided me transportations to go home and wait for my repairs to be done and then to be picked up and brought back to the dea of my vehicle. He also provided me transportations to go home and wait for my repairs to be done and then to be picked up and brought back to the dealership. More
by gysgtpena
Employees Worked With
Matthew, Bruce
