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Sunrise Ford
Fort Pierce, FL
1,351 Reviews
Welcome To The Sunrise Ford
Sunrise Ford is proud to be a premier destination for Ford’s in the Sunshine State, happily serving thousands of customers since 1932 when a V8 Ford sold for roughly $400! Sunrise Ford is one of the longest-standing dealers in Florida and has grown immensely ever since its humble beginnings at the foot of the Citrus Overpass in downtown Fort Pierce. For almost a century, Sunrise Ford has grown to become an integral part of the Fort Pierce community and wishes to continue doing so in the future! Having started on the shoulders of 14 employees who worked out of a small building in downtown Fort Pierce — Sunrise Ford has grown into one of the largest dealerships on Florida’s Treasure Coast, with more than 80 employees!
The dealership, conveniently located on 16 acres between Fort Pierce and Port St. Lucie, includes a spacious main facility with high-tech service and body shop departments. A separate building houses our used truck department, the largest used pickup sales destination in the area. While many of our core values remain the same, one thing has not, Sunrise Ford has consistently ranked as one of the highest volume and highest customer satisfaction dealerships in Florida!
When Sunrise Ford opened its doors, Fort Pierce was a sleepy fishing and cattle town. World War II brought hundreds of Navy men to the area, who trained on Hutchinson Island to become combat divers, known as the Frogmen. Many of those veterans returned to the Treasure Coast to raise their families. Several remember that Sunrise Ford had the only tow truck in town and often rescued Navy vehicles stuck in the sandy dunes.
After the war, the area flourished with a strong economy based on agriculture, tourism, and real estate development. Sunrise Ford grew with the community and built one of the first “green” dealerships in the state with solar panels, high-impact glass, and recycled materials. Its Internet Department attracts customers from several nearby counties due to its professional Ford-certified sales representatives and its huge inventory of cars and trucks. “If you don’t see what you want on our website, chances are our staff can locate it within 24 hours.”
Sunrise Ford has also been fortunate to have a long-tenured staff that excels in both sales and service! We welcome all visitors from our beautiful Sunshine State and Treasure Coast, as well as those from out of the state!
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This rating includes all dealership reviews, with more weight given to recent reviews.
Sales Price Transparency
Service Price Transparency
Trade-in Experience
Purchase Time
Finance Experience
Workmanship
Service Time
Service Communication
Hours
Sales/Showroom
Monday 8:00 AM - 8:00 PM
Tuesday 8:00 AM - 8:00 PM
Wednesday 8:00 AM - 8:00 PM
Thursday 8:00 AM - 8:00 PM
Friday 8:00 AM - 8:00 PM
Saturday 9:00 AM - 7:00 PM
Sunday 11:00 AM - 5:00 AM
Service
Monday 7:30 AM - 6:00 PM
Tuesday 7:30 AM - 6:00 PM
Wednesday 7:30 AM - 6:00 PM
Thursday 7:30 AM - 6:00 PM
Friday 7:30 AM - 6:00 PM
Saturday 7:30 AM - 3:00 PM
Sunday Closed
Parts
Monday 7:30 AM - 6:00 PM
Tuesday 7:30 AM - 6:00 PM
Wednesday 7:30 AM - 6:00 PM
Thursday 7:30 AM - 6:00 PM
Friday 7:30 AM - 6:00 PM
Saturday 7:30 AM - 3:00 AM
Sunday Closed
By Type
Showing 1,351 reviews
Verified Customer
March 27, 2025
Terrible service dept. 3 weeks they had my SUV and couldn't fix the check engine light issue. They never put the engine cover back on, now it's gone. Never go there for se 3 weeks they had my SUV and couldn't fix the check engine light issue. They never put the engine cover back on, now it's gone. Never go there for service. More
by Bob
Employees Worked With
Blaine. Service rep. Not his fault.
March 26, 2025
Blaine, our service representative, got our 2024 E-450/RV in to be checked without delay. Even though the mechanic couldn't find a problem it will help us to rest easier driving it 1,400 miles back to Michig in to be checked without delay. Even though the mechanic couldn't find a problem it will help us to rest easier driving it 1,400 miles back to Michigan. Thank you Blaine! More
by Loraine
Employees Worked With
BLAINE
March 26, 2025
Steve, the service department manager and his crew solved a very difficult mystery for me on my transit 250. I’m extremely grateful that they stuck with it and got it identified and repaired. Very good exper a very difficult mystery for me on my transit 250. I’m extremely grateful that they stuck with it and got it identified and repaired. Very good experience. More
by Johnlhanley
Employees Worked With
Steve Neidhart
March 25, 2025
This dealer ship was awesome! Very helpful staff. They were able to get me in and out no hassle ,and were very knowledgable on their vehicles. Very helpful staff. They were able to get me in and out no hassle ,and were very knowledgable on their vehicles. More
by John
Employees Worked With
Nathan lee
March 24, 2025
Sunrise Ford is really clean and good amount of inventory. I like it there , just fine inventory. I like it there , just fine More
by ctisivictor
Employees Worked With
