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Sunrise Ford
Fort Pierce, FL
1,352 Reviews
Welcome To The Sunrise Ford
Sunrise Ford is proud to be a premier destination for Ford’s in the Sunshine State, happily serving thousands of customers since 1932 when a V8 Ford sold for roughly $400! Sunrise Ford is one of the longest-standing dealers in Florida and has grown immensely ever since its humble beginnings at the foot of the Citrus Overpass in downtown Fort Pierce. For almost a century, Sunrise Ford has grown to become an integral part of the Fort Pierce community and wishes to continue doing so in the future! Having started on the shoulders of 14 employees who worked out of a small building in downtown Fort Pierce — Sunrise Ford has grown into one of the largest dealerships on Florida’s Treasure Coast, with more than 80 employees!
The dealership, conveniently located on 16 acres between Fort Pierce and Port St. Lucie, includes a spacious main facility with high-tech service and body shop departments. A separate building houses our used truck department, the largest used pickup sales destination in the area. While many of our core values remain the same, one thing has not, Sunrise Ford has consistently ranked as one of the highest volume and highest customer satisfaction dealerships in Florida!
When Sunrise Ford opened its doors, Fort Pierce was a sleepy fishing and cattle town. World War II brought hundreds of Navy men to the area, who trained on Hutchinson Island to become combat divers, known as the Frogmen. Many of those veterans returned to the Treasure Coast to raise their families. Several remember that Sunrise Ford had the only tow truck in town and often rescued Navy vehicles stuck in the sandy dunes.
After the war, the area flourished with a strong economy based on agriculture, tourism, and real estate development. Sunrise Ford grew with the community and built one of the first “green” dealerships in the state with solar panels, high-impact glass, and recycled materials. Its Internet Department attracts customers from several nearby counties due to its professional Ford-certified sales representatives and its huge inventory of cars and trucks. “If you don’t see what you want on our website, chances are our staff can locate it within 24 hours.”
Sunrise Ford has also been fortunate to have a long-tenured staff that excels in both sales and service! We welcome all visitors from our beautiful Sunshine State and Treasure Coast, as well as those from out of the state!
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This rating includes all dealership reviews, with more weight given to recent reviews.
Sales Price Transparency
Service Price Transparency
Trade-in Experience
Purchase Time
Finance Experience
Workmanship
Service Time
Service Communication
Hours
Sales/Showroom
Monday 8:00 AM - 8:00 PM
Tuesday 8:00 AM - 8:00 PM
Wednesday 8:00 AM - 8:00 PM
Thursday 8:00 AM - 8:00 PM
Friday 8:00 AM - 8:00 PM
Saturday 9:00 AM - 7:00 PM
Sunday 11:00 AM - 5:00 AM
Service
Monday 7:30 AM - 6:00 PM
Tuesday 7:30 AM - 6:00 PM
Wednesday 7:30 AM - 6:00 PM
Thursday 7:30 AM - 6:00 PM
Friday 7:30 AM - 6:00 PM
Saturday 7:30 AM - 3:00 PM
Sunday Closed
Parts
Monday 7:30 AM - 6:00 PM
Tuesday 7:30 AM - 6:00 PM
Wednesday 7:30 AM - 6:00 PM
Thursday 7:30 AM - 6:00 PM
Friday 7:30 AM - 6:00 PM
Saturday 7:30 AM - 3:00 AM
Sunday Closed
By Type
Showing 1,352 reviews
April 23, 2024
Never buy a ford again. Tranny's are horrible and should not quit working at 28,000 miles Tranny's are horrible and should not quit working at 28,000 miles More
by CLAUDIAC412
Verified CustomerEmployees Worked With
April 21, 2024
They able to fix my bronco and while in the shop I was able to have a rental car which was a plus for me..thanks able to have a rental car which was a plus for me..thanks More
by Corvette
Employees Worked With
April 20, 2024
Ricky and the guys were very nice and willing to work with me on the sale of my trade in and new truck. Couldn't quite strike a deal at first but they wanted me as a customer and got the deal done with m with me on the sale of my trade in and new truck. Couldn't quite strike a deal at first but they wanted me as a customer and got the deal done with me. Very smooth transaction from sales team to finance. More
by dwdodge
Employees Worked With
Nobody on this list helped me
April 20, 2024
The people at the counter were friendly and helpful. However the shop did not rotate the tires like the ticket said. Hopefully I was not charged. However the shop did not rotate the tires like the ticket said. Hopefully I was not charged. More
by Wick
Employees Worked With
April 20, 2024
I brought car in because brake inspection for car per Ford App is way over due. Manager with dark hair got in car stomped on brake and said brakes are fine. They said it was inspected when I bought car t Ford App is way over due. Manager with dark hair got in car stomped on brake and said brakes are fine. They said it was inspected when I bought car three weeks ago. With brakes making a sound when stopping car you would think they would have pulled the wheels to make sure they didn’t miss something! Just want to get you to go away and not bother them. More
by airsportdesign
Employees Worked With
April 20, 2024
I have lost confidence in Sunrise Ford to tell me what is wrong with my car. Over the last 2 services at about 10,000 miles when I got oil changed, I needed brake fluid and coolant changed. Brakes were not c wrong with my car. Over the last 2 services at about 10,000 miles when I got oil changed, I needed brake fluid and coolant changed. Brakes were not changed both times. Also, I was told my car was leaking oil and they needed to run diagnostics to find it. I needed to leave it because the diagnosis took half a day. Please keep in mind there was oil mark in driveway where my car spends most of the time. I work from home so I don’t have a commute. I depend on technician and service department to tell me the truth and I don’t think they are. More
by Kathleen Wolfe
Employees Worked With
Holly Elliot and Michael
April 20, 2024
Sara took care of everything I wanted to have done. Unfortunately I missed her text of another suggestion, my bad. Would have liked to have that done too. Unfortunately I missed her text of another suggestion, my bad. Would have liked to have that done too. More
by Philman911
Employees Worked With
Sara
April 20, 2024
I bought my 2017 Ford F-150 XLT super crew cab from Sunrise Ford and have all the service work done there and any accessories from Sunrise Ford. I will also purchase my next Ford from Sunrise Ford when Sunrise Ford and have all the service work done there and any accessories from Sunrise Ford. I will also purchase my next Ford from Sunrise Ford when I'm ready for my next vehicle. Thank you More
by WOODSJERRY51
