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Secor Subaru

New London, CT

4.7
1,984 Reviews
When you visit our showroom in New London CT you are bound to notice the passion everyone on the Secor Subaru team has for the Subaru brand. So you can imagine our excitement for the new 2018 and 2019 Subaru lineup ready to hit the streets of New London, Groton, Norwich, Westerly RI, East Lyme CT and beyond. Here at Secor Subaru we are proud to offer you an incredible selection of all the popular Subaru models, including the Subaru Outback, Crosstrek, BRZ, Forester, Legacy, Impreza, Impreza WRX, Impreza WRX STI and the brand new 2019 Subaru Ascent! Subaru Service building located on 1st Ave behind main/sales building!
Contact Dealership

501 Broad Street

New London, CT

06320

Directions

Top Reviewed Employees

Larry Becker at Secor Subaru

Larry Becker

Sales & Leasing Consultant
5.0
This rating includes all reviews, with more weight given to recent reviews.
Chocolat Secor at Secor Subaru

Chocolat Secor

Honorary Sales Consultant
5.0
This rating includes all reviews, with more weight given to recent reviews.
Kyle Pullen at Secor Subaru

Kyle Pullen

Service Advisor
4.9
This rating includes all reviews, with more weight given to recent reviews.
David Pricone at Secor Subaru

David Pricone

Sales Consultant
4.9
This rating includes all reviews, with more weight given to recent reviews.

Latest Reviews

January 23, 2026

Salesperson Chap was excellent. 2013 Outback transmission failed 146,000. Disappointed with trade In $1000 More
by dewberry357

Employees Worked With

Shane Wildes
3.0
This rating includes all reviews, with more weight given to recent reviews.
Kaitlyn Gray
5.0
This rating includes all reviews, with more weight given to recent reviews.
Charles Hanley
5.0
This rating includes all reviews, with more weight given to recent reviews.
Other Employees : Tina - finance 5 ⭐️⭐️⭐️⭐️⭐️

January 23, 2026

Larry introduced us to our new car. Very thorough, took his time to make sure we understood everything we needed to know. Handled everything like a Pro. More
by Bob B

Employees Worked With

Larry Becker
5.0
This rating includes all reviews, with more weight given to recent reviews.
Other Employees : Tina

January 23, 2026

Shane made the car buying experience the way it should be: pleasant, efficient, and honest. Highly recommend. More
by Bob B

Employees Worked With

Shane Wildes
5.0
This rating includes all reviews, with more weight given to recent reviews.

Dealership Inventory (95 Vehicles)

new 2025 Subaru Forester Hybrid car, priced at $36,437
2025 Subaru Forester Hybrid
new
Crystal Black Silica exterior
Automatic
All-wheel Drive
new 2026 Subaru Forester car, priced at $41,014
2026 Subaru Forester
new
Geyser Blue exterior
Automatic
All-wheel Drive
used 2021 Mazda CX-30 car, priced at $20,998
2021 Mazda CX-30
used
Deep Crystal Blue Mica exterior
Automatic
All-wheel Drive
used 2022 Hyundai Tucson car, priced at $20,798
2022 Hyundai Tucson
used
Phantom Black exterior
Automatic
All-wheel Drive
new 2026 Subaru Outback car, priced at $49,445
2026 Subaru Outback
new
Magnetite Gray Metallic exterior
Automatic
All-wheel Drive
used 2013 Ford Escape car, priced at $5,998
2013 Ford Escape
used
Oxford White exterior
Automatic
Front-wheel Drive

Photos & Amenities

  • After Hours Drop-Off
  • Authorized Accessories Store
  • Authorized Parts Store
  • Automated Car Wash
  • Cable TV
  • Children's Play Room
  • Customer Lounge Area
  • Drive-In Service
  • Express Service
  • Free Coffee
  • Free Drinks
  • Home Delivery
  • Free Loaner Cars
  • Free WiFi
  • Instant Financing
  • Pet Friendly
  • Home Test Drives
  • Shuttle Service
  • Television
  • Valet Parking
Secor Subaru, New London, CT, 06320