Doug Friedman
Doug Friedman at Alfa Romeo Fiat of Strongsville

Doug Friedman

Sales & Leasing Consultant

Alfa Romeo Fiat of Strongsville

11800 Pearl Rd
Strongsville, OH 44136

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4.9
462 Reviews

Not only do I sell Alfas’ I own them. I believe in the brand and I strive to make your experience a positive one. Your friend in the car business.

Dealership Experience

6 yrs, 4 mos

Industry Experience

9 yrs, 4 mos

Specialties & Trainings

Sales, Alfa Romeo, Fiat, New and Preowned

4.9

462 Reviews

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462 Reviews of Doug Friedman

March 26, 2026

Dealership Rating
Employee Rating

This was my third purchase from Doug and second from Alfa Strongsville. Their sales and service teams are top notch and I highly recommend. More

by smw39
Sales Price Transparency
Trade-in Experience
Purchase Time
Finance Experience
Recommend Dealer
Yes

March 21, 2026

Dealership Rating
Employee Rating

Some helpful people working here, some unhelpful ones too. Car was delivered with a non functioning sunroof a few weeks ago and this dealership has done nothing about it after I called and spoke with a f More

by ERICWAIS
Sales Price Transparency
Purchase Time
Finance Experience
Recommend Dealer
No
Mar 27, 2026

Alfa Romeo Fiat of Strongsville responded

Hi ERICWAIS, We're sorry that your sunroof wasn't working upon delivery and that you didn't receive the quick answers you were looking for. However, I am glad that our service department was able to right the ship for you. We strive for perfection but fell short here and as always we learn and improve. We do hope you love your new Alfa for years to come. If you would like to discuss further please fee free to call one our sales managers Mike or Joe at 440-334-2155.

Mar 28, 2026

ERICWAIS responded

To anyone reading this dealer's response -- they have NOT "righted the ship". The car was delivered with a non working sunroof and sunshade. Both my sales rep was notified (more than once) as was a sales manager and neither responded to the issue. Par for the course for this dealer as I've constantly had to ask simple questions numerous times and either have to ask them again and again or simply never get a response.

Mar 28, 2026

Alfa Romeo Fiat of Strongsville responded

Hi Eric, I read your review as if Mike and Chris in service had worked out the issue with you since it was the last thing that you mentioned, hopefully you can understand how that could be misinterpreted. Now I see that this is not the case. Since this involves a repair and Chris will be more knowledgeable than I in this area he is going to be reaching out to you to come to a solution.

Mar 28, 2026

ERICWAIS responded

What are you talking about? No one has lifted a finger to help w/ the non functional sunroof and sunshade. Just in time for 85+ degree temps. So many other issues that I don't have the time and patience for anymore.

March 18, 2026

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Employee Rating

This is my second car lease with Alfa Romeo of Strongsville. Doug has always been very knowledgeable and professional to work with! More

by dietryd
Sales Price Transparency
Trade-in Experience
Purchase Time
Finance Experience
Recommend Dealer
Yes

March 06, 2026

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Employee Rating

Our second purchase from this dealership. (Formerly Fiat of Strongsville.) A warm, pleasant experience from beginning to end. More

by Lori36
Sales Price Transparency
Trade-in Experience
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Finance Experience
Recommend Dealer
Yes

Other Employees Tagged: James Pena

March 05, 2026

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Employee Rating

Doug and everyone at Strongsville were very communicative and made an out of state purchase seamless. Great after-delivery support as well. More

by Nate F
Sales Price Transparency
Purchase Time
Finance Experience
Recommend Dealer
Yes

Other Employees Tagged: Michael DeSalvo, James Pena

March 05, 2026

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Employee Rating

Doug was wonderful, made the process super easy. I knew what I wanted & where I wanted to be in terms of cost. Got me in & out in under an hour & a half too which was awesome. More

by Frostkian
Sales Price Transparency
Trade-in Experience
Purchase Time
Finance Experience
Recommend Dealer
Yes

March 05, 2026

Dealership Rating
Employee Rating

Doug is a very good salesman. He was very understanding and attentive to my needs. He made the purchase a pleasant experience. More

by Wes
Sales Price Transparency
Purchase Time
Finance Experience
Recommend Dealer
Yes

Other Employees Tagged: James Pena

March 04, 2026

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Employee Rating

The sales team was extremely friendly and accommodating. ..definitely going the extra mile helping me purchase my car! : ) More

by RICHK0
Sales Price Transparency
Trade-in Experience
Purchase Time
Finance Experience
Recommend Dealer
Yes

February 25, 2026

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Employee Rating

This dealership failed to be transparent about certain obligations tied to the vehicle lease, which only became clear after the fact. That alone was frustrating, but the response from management made the More

by Gtetorakis
Sales Price Transparency
Trade-in Experience
Purchase Time
Finance Experience
Recommend Dealer
No

Other Employees Tagged: Michael DeSalvo

Feb 26, 2026

Alfa Romeo Fiat of Strongsville responded

Hello Gtetorakis, I'm sorry you feel this way. Please allow me to present the facts. You returned your lease vehicle here that you leased from a different dealer. When leasing a car you are responsible for the wear and tear at the end of the lease. The dealer does not inspect lease returns and is not involved in that process. The bank sends an independent inspector to the dealership to do the inspection and they determine the damage and assign a dollar amount, if any, send that info back to the bank and they bill accordingly. If we inspected the car and are wrong in our assessment then we would be responsible, no? If we tell you to fix something and they wouldn't have charged you or if we tell you not to fix something and they do charge you... You can see the problem here. Furthermore, you call us for an explanation of the bill which we provide. You don't like the answer, understandable, no one likes unexpected bills. However you damaged your car, the repairs are your responsibility. The bill came from the bank, not Alfa Romeo of Strongsville. To put it another way, if you rent a house and leave damages at the end of the lease it will be deducted from your security deposit by the landlord. Would you expect your real estate agent to pay for that charge? Leaving a one star review solely because we would not pay your bill is uncalled for. As for valuing the customer relationship and earning trust? We've been the top rated Alfa Romeo dealer for customer satisfaction in the country three years running. We more than appreciate our customers and have built a following because of it. Again we're sorry that you feel this way but stand by our decision. If you would like to discuss further feel free to call us at 440-334-2155.

February 24, 2026

Dealership Rating
Employee Rating

Doug is a great person and salesman. I would recommend him for all your Alfa Romeo needs . More

by iviner
Service Price Transparency
Workmanship
Service Time
Service Communication
Recommend Dealer
Yes
Feb 26, 2026

Alfa Romeo Fiat of Strongsville responded

Hi iviner, Thank you for the 5 star review! We hope you're loving your Alfa!

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