Latzu Lara
Latzu Lara at San Antonio Dodge Chrysler Jeep Ram

Latzu Lara

Finance Director

San Antonio Dodge Chrysler Jeep Ram

11910 I-35
San Antonio, TX 78233

Contact Me
4.7
557 Reviews

Dealership Experience

5 yrs, 2 mos

Industry Experience

24 yrs, 2 mos

Languages Spoken

Spanish Spanish

4.7

557 Reviews

Write a Review

557 Reviews of Latzu Lara

February 20, 2026

Dealership Rating
Employee Rating

This is our 3 vehicle purchase at this dealership. Sam is ALWAYS great to work with and Dennis was very kind. More

by jackie11990
Sales Price Transparency
Trade-in Experience
Purchase Time
Finance Experience
Recommend Dealer
Yes
Feb 20, 2026

San Antonio Dodge Chrysler Jeep Ram responded

Thank you for choosing us again for your third vehicle purchase. We’re glad Sam made the process smooth and that Dennis treated you with kindness. Enjoy your new Chrysler Pacifica and let us know if there’s anything else we can do. Dennis Erazo - General Sales Manager denniserazolagos@sanantoniodcj.com

February 18, 2026

Dealership Rating
Employee Rating

Everything was good except for the service department recon fees that they were trying to charge. On top of the online pricing that the vehicle was listed at. $2990.00 for recon and an alignment on a veh More

by Rotary13bmazda
Recommend Dealer
Yes

Other Employees Tagged: Latzu Lara

Feb 18, 2026

San Antonio Dodge Chrysler Jeep Ram responded

We're sorry that you didn't have a completely satisfying visit. Would it be possible to have someone from our management team reach out to you directly to discuss this? We'd love the opportunity to address any issues with our team here. Thank you for your time, and hopefully, we can get to the bottom of this. Dennis Erazo - General Sales Manager denniserazolagos@sanantoniodcj.com

January 24, 2026

Dealership Rating
Employee Rating

Samuel was great super friendly and very easy to do business with, they service was excellent and i am very happy More

by sgt_john1980
Recommend Dealer
Yes

Other Employees Tagged: Latzu Lara

Jan 24, 2026

San Antonio Dodge Chrysler Jeep Ram responded

Thank you for your business and this review. We're happy to hear our team was able to serve you and demonstrate our commitment to great service. If there is anything we can assist you with in the future, please let us know. Dennis Erazo - General Sales Manager denniserazolagos@sanantoniodcj.com

January 19, 2026

Dealership Rating
Employee Rating

Regan was my salesman. .. there's a reason why I've bought 4 vehicles from him all within 6 months. That kid is exceptional at what he does! More

by Stevepalmos
Recommend Dealer
Yes

Other Employees Tagged: Latzu Lara

Jan 20, 2026

San Antonio Dodge Chrysler Jeep Ram responded

Thank you for taking the time to share your thoughts on working with our team. We're glad to hear we delivered such a great experience! Dennis Erazo - General Sales Manager denniserazolagos@sanantoniodcj.com

January 17, 2026

Dealership Rating
Employee Rating

Friendly and very attentive to the customer Understood what I was looking for and found the exact vehicle to meet my needs More

by Geraldhires
Recommend Dealer
Yes

Other Employees Tagged: Latzu Lara

Jan 17, 2026

San Antonio Dodge Chrysler Jeep Ram responded

Thank you so much for your kind words, and for taking the time to leave us this wonderful feedback! Dennis Erazo - General Sales Manager denniserazolagos@sanantoniodcj.com

January 14, 2026

Dealership Rating
Employee Rating

I had an excellent purchase experience with Samantha Houston! Together we found just what I needed. More

by Daxdbh
Recommend Dealer
Yes

Other Employees Tagged: Dennis Erazo, Sam Houston

Jan 14, 2026

San Antonio Dodge Chrysler Jeep Ram responded

Thank you so much for your excellent review! We are so glad that we had the opportunity to work with you, and we are thrilled that you found your experience with us to be a positive one. Please don't hesitate to reach out if you need anything else. Dennis Erazo - General Sales Manager denniserazolagos@sanantoniodcj.com

January 13, 2026

Dealership Rating
Employee Rating

Josiah and Robert did an outstanding job of getting us the vehicle we wanted. They communicated well to ensure I was completely satisfied. More

by martin.j.moreno2
Sales Price Transparency
Trade-in Experience
Purchase Time
Finance Experience
Recommend Dealer
Yes

Other Employees Tagged: Josiah De La Vega , Robert Rangel

Jan 13, 2026

San Antonio Dodge Chrysler Jeep Ram responded

Thank you for sharing your experience with us, Martin! We're happy to hear it went well and truly appreciate your feedback. Dennis Erazo - General Sales Manager denniserazolagos@sanantoniodcj.com

January 11, 2026

Dealership Rating
Employee Rating

Gracie was amazing to work with. Will definitely recommend her to others and look for her in the future! More

by crivera259
Sales Price Transparency
Purchase Time
Finance Experience
Recommend Dealer
Yes

Other Employees Tagged: Amador Juarez, Randle Harrelson , Luke Griego, Robert Rangel, Grace

Jan 11, 2026

San Antonio Dodge Chrysler Jeep Ram responded

It's great to hear that we were able to get you exactly what you needed. Our goal is to make sure everyone who walks through the door leaves happy. Thank you for choosing San Antonio Dodge Chrysler Jeep Ram! Dennis Erazo - General Sales Manager denniserazolagos@sanantoniodcj.com

January 10, 2026

Dealership Rating
Employee Rating

The dealership add in of nearly $3000 without good reason I felt was just excessive. The salesman said it was for a brake job including rotors plus bushings on the suspension, yet when we asked for the detai More

by ToddT
Sales Price Transparency
Purchase Time
Finance Experience
Recommend Dealer
No

Other Employees Tagged: Dalton Simmons

Jan 14, 2026

San Antonio Dodge Chrysler Jeep Ram responded

We're sorry that you didn't have a completely satisfying visit. Would it be possible to have someone from our management team reach out to you directly to discuss? We'd love the opportunity to address any issues with our team here. Thank you for your time, Todd, and hopefully, we can get to the bottom of this. Mauricio Hernandez - General Manager MoHernandez@sanantoniodcj.com

January 08, 2026

Dealership Rating
Employee Rating

This was the first time my wife and I purchased a vehicle in San Antonio. The whole process was quick and easy. Sam Villegas was an amazing salesman as well as Latzu in finance. It was nice to be in and out More

by PASHLEY.RODRIGUEZ1984
Recommend Dealer
Yes

Other Employees Tagged: Latzu Lara

Jan 08, 2026

San Antonio Dodge Chrysler Jeep Ram responded

Thank you! It has been a pleasure serving you. Quality customer service is always our number one priority, and we're happy to hear that we met your expectations. Thank you again for choosing San Antonio Dodge Chrysler Jeep Ram. We look forward to having you as one of our valued customers for many more years to come! Dennis Erazo - General Sales Manager denniserazolagos@sanantoniodcj.com

1
...

Dealership Inventory (643 Vehicles)

new 2026 Jeep Grand Cherokee car, priced at $45,533
2026 Jeep Grand Cherokee
new
Bright White Clearcoat exterior
Automatic
Four-wheel Drive
new 2025 Jeep Grand Cherokee L car, priced at $40,024
2025 Jeep Grand Cherokee L
new
Diamond Black Crystal Pearlcoat exterior
Automatic
Rear-wheel Drive
new 2026 Ram 1500 car, priced at $53,963
2026 Ram 1500
new
Diamond Black Crystal Pearlcoat exterior
Automatic
Rear-wheel Drive
used 2017 Ford Escape car, priced at $12,446
2017 Ford Escape
used
White Platinum exterior
Automatic
Front-wheel Drive
new 2026 Ram ProMaster 2500 car, priced at $48,908
2026 Ram ProMaster 2500
new
Bright White Clearcoat exterior
Automatic
Front-wheel Drive
new 2026 Jeep Gladiator car, priced at $50,662
2026 Jeep Gladiator
new
41 exterior
Automatic
Four-wheel Drive