Luis Fragozo has been with Royal Automotive Group since 2010. What he enjoys most about working for Royal is "meeting people from all different walks of life because everyone has a story to tell". His favorite types of car are classic cars from the 60's and earlier. He once had a 1969 Chevy Impala. The best way Luis describes himself as "fun and out going. Maybe a little to laid back at times." He enjoys spending his free-time with his kids and playing outdoors. His a big sports fan and loves watching which ever sport is on. His favorite sports are football and basketball, and enjoys playing both. His favorite team is the Oakland Raiders (NFL). In his own words, he believes Royal is different than other dealerships because,"we listen to our customer's needs."
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Write a Review57 Reviews of Luis "Lu" Fragozo
June 24, 2014
Royal KIA knows Customer Service!! We got ourselves into a mess with another dealership. I could go into detail but I would end up writing a book. We tried working with that dealership We got ourselves into a mess with another dealership. I could go into detail but I would end up writing a book. We tried working with that dealership to get it corrected but it seemed that they were not committed to helping us. All we wanted to do was put this bad deal behind us and return one of the vehicles for one that was more reliable and would suit our needs. We gave them specific criteria that we were looking for and instead it seemed they were determined to force us into something that THEY thought was right for us.This went on for about a month until a friend recommended Royal KIA to us. I agreed with Maria our salesperson, Royal KIA should have been where we went to first. Maria, Beto and Lu understood and listened to what we were looking for. There was a time when I was about to give up because we were having difficulty finding the right car at a payment that we could afford, but Maria and Lu were committed and continued to work hard to find something that would work for us. We went to Royal KIA expecting to get into a reliable used car, instead they were able to get us into a brand new 2015 Sorento (THAT WE ABSOLUTELY LOVE!!) at a payment that was affordable and at a lower interest rate than we had on our other vehicles that we purchased at the other dealership! Thank you Royal KIA!! More
Other Employees Tagged: Humberto "Beto" Rodriguez , Maria Yanez
June 13, 2014
Wonderful experience at Royal Kia on Speedway. Every time I stopped at this dealership, someone greeted me within a minute to see how they could help me, or who they could direct me to. Our salesm Every time I stopped at this dealership, someone greeted me within a minute to see how they could help me, or who they could direct me to. Our salesman was professional, friendly, efficient, and accommodating to our schedules for paperwork signing. Our experience at Royal Kia was a great one and I would highly recommend it to others looking to buy a car. Carrie Evans More
Other Employees Tagged: Juan Vazquez
April 26, 2014
Awesome Royal KIA made trading our car in a new KIA Forte as painless as possible. Juan and Lu were awesome and took the time we needed Royal KIA made trading our car in a new KIA Forte as painless as possible. Juan and Lu were awesome and took the time we needed More
Other Employees Tagged: Juan Vazquez
March 12, 2014
The end result of my "Royal" experience was great - especially since I came all the way from Minnesota to purchase this vehicle. A friend of mine had worked for the dealership some years ago a great - especially since I came all the way from Minnesota to purchase this vehicle. A friend of mine had worked for the dealership some years ago and spoke very highly of them. And now, I too, can do the same. It was comforting to know my vehicle came with a limited warranty based on the vehicles miles. It doesn't get much better than that. Any transaction concerns were addressed and resolved in a timely manner. Thank you Royal! More
Other Employees Tagged: Humberto "Beto" Rodriguez , Eli Griffith
December 24, 2013
Lu was fantastic. We brought our two young sons with us to see how seating would work with the car seats, and they didn't phase him (even when the eight month old was crying his lungs out during a test dri to see how seating would work with the car seats, and they didn't phase him (even when the eight month old was crying his lungs out during a test drive). The pre-owned we purchased was listed below KBB, so haggling was not necessary. We also got what we wanted for our trade in without having to negotiate (my husband was almost disapointed with how easy the process was...go in expecting to fight). Seriously though, we would definetly recommend and return to Royal Kia. More
December 21, 2013
I can't thank Lu enough for the experience I had purchasing my vehicle. My old car was totaled by a fire and I had to find something. The last time I had been to a dealership was in 1975! Warnings w purchasing my vehicle. My old car was totaled by a fire and I had to find something. The last time I had been to a dealership was in 1975! Warnings were coming in from well meaning friends, careful..take someone with you..aargh, they will change prices on you, good guy vs bad guy. I assumed incorrectly that I would have to purchase an '07 or older. I warned Lu ahead of time that I might be a bit emotional (still raw from losing my old car) and he treated me with the utmost respect and professsionalism. After discussing my financial situation he assured me that I could afford something newer than an '07.SERIOUSLY? He was so right. I am now a proud owner of a 2012 Toyota Camry that I am enjoying immensely.Peace of mind knowing I can drive to see my grandbabies and not worry anymore about breakdowns or having to drive home before dark. It was the first car I looked at and test drove. I was sold. It took less than an hour to wrap it up. I am trying to convince my Phoenix relatives to check out Royal Kia next time they want to buy a vehicle. And to ask for LU! More
October 17, 2013
Being handicapped and dealing with a new issue, of not walking to well. I called Royal Kia and was directed to Lu Fragazo. I explained to him that I was interested in, a newer, lower mileage Kia Sorento. walking to well. I called Royal Kia and was directed to Lu Fragazo. I explained to him that I was interested in, a newer, lower mileage Kia Sorento. That's all it took. Lu was right on it, he was so very pleasant and helpful. He called me and emailed me many different options. By the time I was ready to go my husband was on vacation and he was patient until he returned. When we went to look/purchase a car, Lu was leaving for vacation, we were introduced to Joe S. the Sales Manager and Paul Juell. They took over seamlessly, and we finished the deal without Lu. I was so surprised at the end when I received the most gorgeous dozen of red roses. What a beautiful way to end a car deal! Lu, Paul & Joe were very helpful. We got exactly what we wanted and could afford. One very happy new Kia owner. You can't go wrong with Royal Kia on Speedway! More
July 19, 2013
I have always dreaded car dealerships, until now! They don't work on commission so the experience is totally different than anything I have ever experienced. This company just wants you to find the right don't work on commission so the experience is totally different than anything I have ever experienced. This company just wants you to find the right car and be happy! We had researched the car we wanted prior to our visit and when we arrived we were able to test drive it immediately. The whole process took very little time and I drove off with my new (used) car the next day. We bought a Prius and discovered the following day that the 12v battery was bad, their service department not only replaced the battery same day but also at no cost to us. Lu Fragozo was an exceptional sales/finance person (they don't hand you off after you decide to purchase) who made the whole experience one that I will never forget. Not only did I get a "surprise" when I purchased the car but I also received a thank you card and a birthday card from the dealer. This is a company that truly cares! More
June 21, 2013
My experience was the best we ever had in buying a car My experience was the best we ever had in buying a car kevin and his crew was very nice and kind to us. he took care of everything and i mean every My experience was the best we ever had in buying a car kevin and his crew was very nice and kind to us. he took care of everything and i mean everything perfectly. We felt no pressure or sales hype going..everyone took care of us and they support my military service. They came in contact with was super nice.. thanks for such a positive experience...God bless you all. SGT Colon, Manuel US Army AGR Marana, AZ More
Other Employees Tagged: Kevin Cravo , Dan Ivey
January 26, 2013
I usually hate car salesmen. Lou was so different. What I liked about him was not pushy at all & spoke to me as a person. We were just looking at cars but wound up buying one. He was great to work with. liked about him was not pushy at all & spoke to me as a person. We were just looking at cars but wound up buying one. He was great to work with. More

