Luis Rojas
Luis Rojas at Diamond Chevrolet of San Bernardino

Luis Rojas

Sales Manager

Diamond Chevrolet of San Bernardino

909 W 21st Street
San Bernardino, CA 92405

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4.4
196 Reviews
4.4

196 Reviews

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196 Reviews of Luis Rojas

September 08, 2026

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Employee Rating

Great dealership and prices. Friendly staff will definitely be coming back. Will recommend all my friends and family. More

by skredcar
Sales Price Transparency
Trade-in Experience
Purchase Time
Finance Experience
Recommend Dealer
Yes
Sep 08, 2026

Diamond Chevrolet of San Bernardino responded

Thank you for your wonderful review! I’m thrilled to hear that you had a great experience at Diamond Chevrolet of San Bernardino. Our friendly staff is always here to help, and I appreciate your recommendation to friends and family. We look forward to welcoming you back soon! Sincerely, Luis A Rojas - General Sales Manager lrojas@daliaauto.com 909-883-8833

August 15, 2026

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Employee Rating

Diamond Chevrolet Has Lost Its Shine Diamond Chevrolet is no longer the premier dealership I once believed it to be. Unfortunately, based on my recent experiences, I have made the decision that More

by EVERNLOOT
Service Price Transparency
Workmanship
Service Time
Service Communication
Recommend Dealer
No

Other Employees Tagged: Trish Wilson , David

Aug 18, 2026

Diamond Chevrolet of San Bernardino responded

Our team has acknowledged this review.

August 11, 2026

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Employee Rating

Extremely disappointed with how this dealership handled my husband’s purchase. What should have been a simple visit to LOOK at a truck somehow turned into him being persuaded and pressured into purchasing More

by Nita909
Sales Price Transparency
Trade-in Experience
Purchase Time
Finance Experience
Recommend Dealer
No

Other Employees Tagged: Elizabeth Ornelas

Aug 12, 2026

Diamond Chevrolet of San Bernardino responded

Thank you for sharing your experience with us, Nita. I truly appreciate your feedback and understand your concerns regarding the purchase process at Diamond Chevrolet of San Bernardino. It’s important to us that customers feel respected and comfortable with their decisions, especially regarding significant financial commitments like vehicle purchases. I acknowledge that communication with spouses is crucial in these situations. I value your input and will certainly take your comments into consideration as we strive to improve our customer experience. If you would like to discuss this matter further or share additional details, please feel free to reach out to me directly. Thank you for bringing this to our attention. Sincerely, Luis A Rojas - General Sales Manager lrojas@daliaauto.com 909-883-8833

June 16, 2026

Dealership Rating
Employee Rating

Great people to work with They helped very well I thank them so much Love my truck More

by Jessicaaraujo1986
Recommend Dealer
Yes

Other Employees Tagged: Luis Rojas

Jun 18, 2026

Diamond Chevrolet of San Bernardino responded

Thank you for your kind words, Jessica! I’m thrilled to hear that you love your truck and had a great experience with us at Diamond Chevrolet of San Bernardino. I appreciate your feedback, and we hope to see you again soon! Sincerely, Luis A Rojas - General Sales Manager lrojas@daliaauto.com 909-883-8833

May 19, 2026

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Employee Rating

Great service! Dealership is changing to the right direction!! New management team!! Let's support our local Dealership!!! More

by hectorchevy22
Service Price Transparency
Workmanship
Service Time
Service Communication
Recommend Dealer
Yes

Other Employees Tagged: Jonathan DeSimoni, Duc Nguyen, Trish Wilson, Joseph Gotti, Adrian Gonzalez , Ruben Bugarin Ramos, Gustavo Gonzalez, Dylan Maraj

May 20, 2026

Diamond Chevrolet of San Bernardino responded

Thank you for your kind words, Hector! I’m thrilled to hear that you had a great experience at Diamond Chevrolet of San Bernardino. I’m excited about the positive changes happening with our new management team and appreciate your support for our local dealership. Looking forward to serving you again in the future! Sincerely, Luis A Rojas - General Sales Manager lrojas@daliaauto.com 909-883-8833

April 30, 2026

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Salesman was really nice and helpful. I would recommend Diamond Chevrolet to a friend. Staff was all nice! More

by aaronvargas004
Service Price Transparency
Workmanship
Service Time
Service Communication
Recommend Dealer
Yes

Other Employees Tagged: Jonathan DeSimoni, Duc Nguyen, Trish Wilson, Joseph Gotti, Adrian Gonzalez, Kevin Dominguez , Ruben Bugarin Ramos, Gustavo Gonzalez, Dylan Maraj

Apr 30, 2026

Diamond Chevrolet of San Bernardino responded

Thank you for your kind words, Aaron! I’m happy to hear that our team was able to assist you and that you would recommend Diamond Chevrolet of San Bernardino to others. We appreciate your support and look forward to seeing you again soon! Sincerely, Luis A Rojas - General Sales Manager lrojas@daliaauto.com 909-883-8833

April 24, 2026

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Employee Rating

Great experience Great experience love the vehicle so much Love driving it I will tell my friends about this car and refer them More

by baileykatina89
Recommend Dealer
Yes

Other Employees Tagged: Luis Rojas

Apr 25, 2026

Diamond Chevrolet of San Bernardino responded

Thank you for your amazing review, Bailey! I’m happy to hear that you had a great experience at Diamond Chevrolet of San Bernardino and that you love your vehicle. Your recommendation is appreciated, and welook forward to serving you again in the future! Sincerely, Luis A Rojas - General Sales Manager lrojas@daliaauto.com 909-883-8833

April 16, 2026

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Employee Rating

The service was much better and the representative was very helpful and respectful thank you More

by mariamarin080259
Service Price Transparency
Workmanship
Service Time
Service Communication
Recommend Dealer
Yes
Apr 16, 2026

Diamond Chevrolet of San Bernardino responded

Thank you for sharing your experience, Maria! I’m glad to hear you found the service at Diamond Chevrolet of San Bernardino to be much better and that our representative was helpful and respectful. Your feedback is greatly appreciated. We look forward to serving you again in the future! Sincerely, Hector Hernandez - Service Manager hhernandez@daliaauto.com 909-883-8833

March 18, 2026

Dealership Rating
Employee Rating

Awkward and unreceptive of wishes Finance manager was fine, we enjoyed him very much. It was just the guy sitting in the corner watching. We were wanting black accents instead of the yellow and chrome th More

by julian0916
Sales Price Transparency
Purchase Time
Finance Experience
Recommend Dealer
No

Other Employees Tagged: Joseph Gotti , Jorge or George

Mar 19, 2026

Diamond Chevrolet of San Bernardino responded

Thank you for sharing your experience with us, Julian. Your feedback regarding the customization of the ChevroletSilverado 1500 WT and the communication about the purchase process are appreciated. I understand how important these details are. I value your input on the paint concerns and the interaction with the team. If you would like to discuss this further, please reach out to me directly at Diamond Chevrolet of San Bernardino. I hope we get to provide you a better experience in the future. Thank you for considering us. Sincerely, Luis A Rojas - General Sales Manager lrojas@daliaauto.com 909-883-8833

Mar 20, 2026

julian0916 responded

I was not able to customize any Silverado 1500 WT. I was told that I was able to buy this specific trim personal over the phone, but when I got into the dealership I was told a business needed to be attached to the purchase. This is where the bait and switch response came from. I ended up purchasing a trim that best fit my needs AFTER the WT. George( I believe that is what his name it) made it seem like the situation was cut and dry and there was no way of rectifying the issue. I will go ahead and reach out to you soon. Thank you for the response. I hope you are easier to talk to than the other guy.

March 15, 2026

Dealership Rating
Employee Rating

Luis was so helpful and answered all my questions. He was so supportive on my decision and whenever I had a questions or concerns he was their to help me. He made the process easy and fast More

by priscillahernandez59
Recommend Dealer
Yes

Other Employees Tagged: Luis Rojas

Mar 16, 2026

Diamond Chevrolet of San Bernardino responded

Thank you for your feedback, Priscilla! I’m happy to hear we provided you with such helpful and supportive service during your experience at Diamond Chevrolet of San Bernardino. We strive to make the process as smooth as possible, and it's great to know that our team was there for you every step of the way. We look forward to seeing you again soon! Sincerely, Luis A Rojas - General Sales Manager lrojas@daliaauto.com 909-883-8833

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