Matt Morgan
Matt Morgan at Royal Automotive

Matt Morgan

Finance Manager

Royal Automotive

3010 Columbiana Rd
Vestavia Hills, AL 35216

Contact Me
5.0
89 Reviews

Dealership Experience

13 yrs, 6 mos

Industry Experience

13 yrs, 6 mos

5.0

89 Reviews

Write a Review

89 Reviews of Matt Morgan

June 16, 2025

Dealership Rating
Employee Rating

JP was a pleasure to work with. Very personable and knowledgeable about the VW line of cars. Would 100% do business with him again More

by G. Presley
Sales Price Transparency
Purchase Time
Finance Experience
Recommend Dealer
Yes

Other Employees Tagged: JP Hanna

March 27, 2025

Dealership Rating
Employee Rating

Royal automotive has great vehicles, excellent customer service, and timely handling, highly recommend for folks in search of a new vehicle More

by nickdutton16
Sales Price Transparency
Purchase Time
Finance Experience
Recommend Dealer
Yes

November 30, 2024

Dealership Rating
Employee Rating

They were fast, friendly, fair priced and gave me excellent service I would highly recommend them. More

by Joe Dirt
Sales Price Transparency
Trade-in Experience
Purchase Time
Finance Experience
Recommend Dealer
Yes

October 01, 2024

Dealership Rating
Employee Rating

Don Ballard and Matt Morgan are simply the BEST! ! They are kind and knowledgeable salesmen that will work hard for you. More

by KIM
Sales Price Transparency
Purchase Time
Finance Experience
Recommend Dealer
Yes

Other Employees Tagged: Don Ballard

September 20, 2024

Dealership Rating
Employee Rating

Don has gone above and beyond for us on two purchases with Royal! 10/10 would recommend! More

by NATALIE
Sales Price Transparency
Trade-in Experience
Purchase Time
Finance Experience
Recommend Dealer
Yes

Other Employees Tagged: Don Ballard

May 21, 2024

Dealership Rating
Employee Rating

I had a great experience buying a vehicle from Royal Automotive. Carter was able to connect me with the perfect car for my needs and made sure I was able to get the best deal possible. He was very profe More

by ryan.ward43
Sales Price Transparency
Purchase Time
Finance Experience
Recommend Dealer
Yes

Other Employees Tagged: Carter Ward

April 06, 2024

Dealership Rating
Employee Rating

Matt was amazing and very honest! 10/10 would recommend him! You can trust him to get you into your dream car! More

by Alexiaflores
Sales Price Transparency
Trade-in Experience
Purchase Time
Finance Experience
Recommend Dealer
Yes

Other Employees Tagged: Luke Miller

March 30, 2024

Dealership Rating
Employee Rating

Excellent experience all around, no games or hidden fees. I will be back to purchase from Carter and Royal again More

by grebjaso
Sales Price Transparency
Trade-in Experience
Purchase Time
Finance Experience
Recommend Dealer
Yes

Other Employees Tagged: Tom Godwin, Carter Ward

March 16, 2024

Dealership Rating
Employee Rating

Carter was phenomenal. Friendly and not pushy. He was very open to what we needed and wanted and listened. Cannot thank him enough. More

by hillarylcain
Sales Price Transparency
Trade-in Experience
Purchase Time
Finance Experience
Recommend Dealer
Yes

Other Employees Tagged: Carter Ward, Dustin Shears

May 31, 2022

Dealership Rating
Employee Rating

My experience with Carter Ward at Royal Automotive was exceptional! Carter was the most helpful and knowledgeable salesman I’ve ever worked with. The entire process was quick and easy. I would highly reco More

by calliedollar
Customer Service
Friendliness
Price
Recommend Dealer
Yes

Other Employees Tagged: Aaron Hawk, Carter Ward

1
...

Dealership Inventory (359 Vehicles)

used 2017 Jeep Grand Cherokee car, priced at $13,987
2017 Jeep Grand Cherokee
used
Bright White Clearcoat exterior
Automatic
Rear-wheel Drive
used 2025 Volkswagen Jetta car, priced at $21,881
2025 Volkswagen Jetta
used
Deep Black Pearl exterior
Automatic
Front-wheel Drive
used 2024 Volkswagen Atlas car, priced at $37,390
2024 Volkswagen Atlas
used
Pure White exterior
Automatic
Front-wheel Drive
used 2023 GMC Yukon XL car
2023 GMC Yukon XL
used
Sterling Metallic exterior
Automatic
Rear-wheel Drive
new 2025 GMC Sierra 2500 car, priced at $87,975
2025 GMC Sierra 2500
new
Onyx Black exterior
Automatic
Four-wheel Drive
new 2025 Buick Envista car, priced at $30,320
2025 Buick Envista
new
Ebony Twilight Metallic exterior
Automatic
Front-wheel Drive